5 things you MUST know about EBiz Wholesale Sources[5]

July 21st, 2017

Here’s “5 things you MUST know about EBiz Wholesale Sources”, Day 5:

YOU MUST BE READY FOR THE HOLIDAYS RIGHT NOW

The Holidays come a little early every year for the online retailer – July to be exact. You need to be
preparing for the Holiday Season NOW, not later on in the Fall.

Most people think the Holiday buying craze starts the day after Thanksgiving, but the truth is it starts in
September and tops out toward the end of November. So NOW is the time to get your business ready for the busiest selling season of the year.

LEGITIMATE wholesale suppliers know this, and are right now finalizing their ordering schedules for the
products they’ll carry all the way through the end of the year. They’re going to order exactly what they predict they will sell…and NO MORE. Once the stock they order now has been sold out close to the Holidays, they will NOT restock.

Why? Because if they have any products left in their warehouses on January 1 (after the end of the year), they have to pay EXTRA TAXES on those products. NOBODY wants to pay extra taxes! So real wholesalers walk a tightrope.

They PROJECT what their sales will be during the Holidays, and they fill their warehouses based on those projections.

Then they hope they don’t run out of stock just BEFORE the actual Holidays, but they also hope they have nothing LEFT in stock AFTER the actual Holidays.

Legitimate wholesalers need to get their Retailers (you!) EXCITED about the products they’ll be carrying for the Holidays, because they’ll often carry new products that are being promoted on TV, etc., for the new Holiday Season.

SO, if you’re working with LEGIT wholesalers, they should be sending you product sheets and catalog inserts with new products and prices.

If you’re NOT seeing that happening right now, you could very easily be working with a fake wholesaler
(a middleman…see Day 1 of this series).

So ARE you hearing from your wholesale suppliers right now? (Um…I hope I’m not hearing crickets,
because that would be bad).

I’m going to hope you really do have legit wholesale suppliers, and right now they’re BOMBARDING you with info about their Holiday Season’s products, specials and deals.

YOUR job during all of this is to get your EBiz ready to promote those products. Keep in mind that there’s a little bit of a lag time in marketing online…if you want your Holiday marketing to be in full swing by September, you need to be getting it out there when? Yes, that’s right…right NOW!

As we move into the Holiday Season, you need to stay in touch with your suppliers and make sure you’re keeping an eye on the quantities of product they have on hand. The last thing you want to do is NOT pay attention to that, and end up back-ordering your customers in November. Because as I said, your wholesaler, if they’re legit…is not going to restock before the end of the year.

NOT SEEING CONTACT FROM YOUR WHOLESALE SUPPLIER?

Hmmm. Hate to say it, but it could very well be that you’re not working with a legitimate top level wholesale supplier.

You could very easily be stuck with a middleman (again, read Day 1 of this series) and middlemen don’t care about little details like causing your customers to be furious with you on Christmas Eve. There are SO MANY of these bad guys out there it’s really amazing, and really EASY to get stuck with one and not know it.

What to do about that? There’s STILL TIME to contact and work with REAL wholesale suppliers before the Holiday Season starts if you get on it QUICKLY.

HOW DO YOU DO THAT?

Well, your friendly neighborhood WorldwideBrands.com, that’s how.

WE FIND THOSE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be
wholesale directories (and apparently many other things)…

1. We research, verify and continuously update EVERY wholesale company we list.
2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners.
3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you.
4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees.
5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason.
6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet.
It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who are contacting you at this very time with Holiday Specials and info. If you’re not, you really should be.

The Holidays are of course the BIGGEST RETAIL SALES SEASON OF THE YEAR, and you don’t want to miss out!

In fact, as an early Holiday Gift, for a limited time (until MIDNIGHT TONIGHT) I’ll give you $25 bucks off our already excellent one-time-lifetime price.

Get your discount here: http://www.worldwidebrands.com/wbisave

If you haven’t read this entire email series, you really should. You can start with Day 1 of the series HERE. If you have, thanks for reading and have a Happy Early Holiday Season!

5 things you MUST know about EBiz Wholesale Sources[4]

July 20th, 2017

Here’s “5 things you MUST know about EBiz Wholesale Sources”, Day 4:

DOES YOUR SUPPLIER DELIVER QUICKLY ENOUGH?

When people buy products from your EBiz, they generally expect delivery within just a few days. The quicker the better, of course.

When you work with wholesale suppliers that are not 100% legit, (please read Day 1 of this series), you’re sending a product order up a chain of middlemen who each grab a bit of your profit for themselves and who would much rather go to the nearest Happy Hour and spend your money than actually forward your order email up to the next middleman in the chain with any alacrity. In other words, if you unknowingly used a fake supplier, you just paid a bad guy, and bad guys don’t care about YOU, they care about THEM.

Working with suppliers like the ones described in Day 1 of this series (seriously, please read it if you haven’t already!) causes delivery delays to your customer that make you look bad. That’s in ADDITION to the fact that you paid too much for the product (fake supplier!) and hurt your profit margin. You don’t want to be sitting there listening to your customers complain about delivery times, especially while you’re trying to bandage your hurt profit margin.

When you work with LEGIT suppliers (yes, Day 1 again…) your delivery times are always within customer expectations. Unless of course there’s a hailstorm that grounds UPS and FedEx planes or something, but that’s rare and when it happens, it happens to everybody, not just you.

One of the ways you can tell if you’re working with fake suppliers is to talk to them about their delivery times. If they CAN’T GIVE YOU A DIRECT ANSWER, they’re probably FAKE. Ok, if you’re just not going to read Day 1, I’ll simply point out that in this particular instance I’m referring to companies that PRETEND to be real wholesalers, but actually pass your orders on to OTHER wholesalers who actually fill those orders. The fakes jack up your prices and hurt your profit margins.

Sound far-fetched? It’s NOT. There are a LOT of those out there in all the dozens of sub-standard wholesale directories, and they promote themselves online as well.

ANYHOO…real suppliers will always have good delivery times, fakes will not. One of the ways you can test delivery time is to order one of the products you sell from your wholesaler YOURSELF, and have it delivered to your house. You should always do that at least once in your business anyway; you DO need to understand what your customer experiences when they order from you.

BUT THAT’S NOT ALL you should know.

There are some amazingly twisted little schemes going on out there in the world of wholesale supply and drop shipping that impact delivery times.

As one example, I’ve seen several Markesharks (have you read the rest of this series yet?) telling people to use sites like AliExpress as a source to buy ‘wholesale’ products and to have those products delivered to their customers via drop shipping. Yes, I’ve actually seen Markesharks telling people that.

Do you have any idea how painful it is to laugh so hard that you actually sneeze Root Beer? Well, guess what I was doing the first time I saw that little gem being touted online? You guessed it. I was sipping Root Beer.

Let’s break this down for a minute or three, shall we?

  1. We know that delivery time is critical in ECommerce. 3 or 4 days, no more than 5 days at the extreme outside is what you need for delivery time to keep your customers happy.
  2. If your EBiz is going to be successful, you need to work with real suppliers who provide real products at real profit margins.

Do both of those statements make sense to you? Are we absolutely clear on those two points?

Okay, good. Let’s take this Root Beer sneeze by the numbers.

  1. If statement #1 is true (and it is), WHAT SENSE does it make to use AliExpress for DROP SHIPPING? They ship their products from CHINA. CHINAAAAAA!!! In case nobody over at the Markesharks’ international headquarters in the Dewey, Cheetum and Howe building in central Utah has noticed, China is VERY FAR AWAY. Drop shipped products that are sent from China take WEEKS to arrive. WEEEEEEKS!

How happy is THAT going to make your customers?

  1. Are you going to find REAL suppliers of REAL brand name products on AliExpress? I’ll let you decide how you feel about that question after you read THIS ARTICLE from BuzzFeedNews on CNBC’s web site. (Yes, CNBC. The big news company). Please do read it; it’s important.

So, AliExpress…WEEKS to deliver, and THIS ARTICLE. You’re smart; you can draw your own conclusions. I’m just the messenger here.

HOWEVER…

It doesn’t end there. Lately I’ve been watching a new software app called Oberlo being proclaimed across the universe as “The Source Of All The Wholesale Products You Could Ever Want And It Loads Your Shopify Web Site With Hundreds Of Products Too!!!!”

SIGH.

Oberlo is JUST A SOFTWARE APP that loads up Shopify (and ONLY Shopify, apparently) web sites with hundreds of products from ONE “wholesale source”.

FIRST, just “loading up a web site with hundreds of products” is RIDICULOUS; a web site must be TIGHTLY FOCUSED into a single niche to ever be found online.

SECOND, care to guess what Oberlo’s “wholesale source” IS? Yes, you guessed right again.

It’s AliExpress.

REALLY HEAVY SIGH.

It pains me, it sincerely does, to see Shopify cyber-cloning dozens of minions who are promoting this Oberlo app through every social media outlet and forum known to Humankind with praise that’s so sickly-sweet it makes me feel like I’m inhaling honey. Of course, all this “make tons of money overnight!” Shopify-driven hype of the Oberlo app didn’t start until about 4 or 5 nano-seconds after Shopify BOUGHT the Oberlo app for 15 million bucks. (REALLY?? They could have just written it themselves…programs like that have been used by wholesale companies for YEARS!)

After spending 24 years in this business, I shouldn’t be surprised by anything any more. Yet, once again, I find myself surprised. Look, I LIKE Shopify. I really do. They have a great ECommerce platform for online sales and I actually recommend it to people I teach all the time.

But I just wish that for 5 minutes…just FIVE MINUTES…ECommerce Hosting platforms would stick to being ECommerce Hosting platforms, and quit trying to give ECommerce business advice. Just those few minutes would probably save hundreds of prospective EBiz owners from failure due to bad advice shoved down their throats by people who are NOT home-based business owners who actually SELL products online.

And again…SIGH.

ANYWAY, delivery times are important, REAL wholesalers deliver quickly through drop shipping and fake ones don’t, products shipped from CHINA take a LONG TIME to arrive, and beware of cyber-cloned minions who glad-hand “amazing apps”.

WHY DO YOU NEED TO KNOW ALL THIS?

Having been in this business for 24 years (as I said earlier), I’ve seen a LOT of EBiz owners who’ve been burned over lengthy product delivery times.

You need REAL wholesale suppliers who are actually IN the country you’re delivering to!

WE FIND THOSE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories (and apparently many other things)…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this! Get your discount here: http://www.worldwidebrands.com/wbisave

Next up, “5 things you MUST know about EBiz Wholesale Sources”, Day 5: YOU MUST BE READY FOR THE HOLIDAYS RIGHT NOW

5 things you MUST know about EBiz Wholesale Sources[3]

July 19th, 2017

“5 things you MUST know about EBiz Wholesale Sources”, Day 3:

WHAT SHOULD YOUR PROFIT MARGINS BE?

In retail marketing (which is what ECommerce product sales IS), the general rule of thumb is that you need at least 20% profit to survive (barely) and at least 30 to 35% to sustain and grow. More would be much better, of course.

When those profit margins just aren’t there, the first thing people do is blame the wholesaler. They MUST be fake. They MUST be overcharging. Like villagers with torches and pitchforks, they storm the walls of the wholesale suppliers and look for the monster they’re sure is lurking within.

Only there is no monster.

Legitimate wholesalers offer legitimate profit margins.

Now, don’t get me wrong here. If you read Day 1 of this series (which you did, didn’t you? Please tell me you did…) you’ll know that fake wholesalers and bad wholesale information abounds on the interwebs. The Markesharks (read Day 1, will ya??) make sure of that.

However, if you get your wholesale information and suppliers from a REAL Wholesale Directory (like your friendly neighborhood WorldwideBrands.com, for example…nudge nudge!) then your wholesale suppliers are absolutely 100% REAL. So why do you sometimes see profit margins that are so low that you couldn’t slide a piece of paper under them if you greased it with glycerin?

IT’S NOT THE PROFIT MARGIN. IT’S THE VENUE.

With real wholesalers, the profit margins are there and they are HEALTHY! It’s WHERE you sell online that’s the problem. I know a lot of people who read our emails sell on Amazon and eBay (which I like to collectively refer to as AmaBay, just because when it comes to this issue there isn’t any difference between the two). Still, knowing that, I’m going to risk bending some noses out of joint and simply telling you what’s really going on when you sell on AmaBay. So here goes.

When you sell on AmaBay, two things are happening.

  1. You’re selling in a BARGAIN-HUNTERS’ MARKETPLACE. eBay and Amazon both represent themselves that way; you know they do. The WORST PLACE you can put a retail business is squarely in the path of the most bargain-hunting group of consumers on the internet. No, not EVERYBODY is bargain-hunting on AmaBay. But MOST people ARE, and that’s not a good business model for a home-based EBiz. Ask anybody who has a business degree; they’ll tell you.
  2. The MAJORITY of your competition on AmaBay these days ARE large wholesale companies AND direct manufacturers. You’re COMPETING on PRICE against many sellers you can NEVER BEAT on price. Yes, it’s true, and I know many people don’t want to hear that. However, before anybody lights a torch and grabs a pitchfork, let me explain what’s happened to AmaBay in the last few years.

EBAY USED TO BE BETTER FOR HOME BASED BUSINESS

In the earlier years of eBay, up to about 2009, eBay was a place where you could make much more profit than you can today. It still wasn’t a gold mine by any means, because you were still dealing with bargain hunters and also with the ever-frustrating “Sort By Lowest Price” link that gives all eBay sellers that familiar “the monster is standing right behind me, isn’t he?” chill down their spines, but it WAS better than it is now.

The difference is a program that eBay started in about 2009. When their former CEO, Meg Whitman, left the company (in about 2009), the new management decided they weren’t making enough money. (Although if you’ve been inside the eBay headquarters in San Jose, like I have, they certainly don’t look like they’re hurting for cash).

So how to make more money, they wondered? I can imagine the meeting in the boardroom (but I won’t use real names).

I imagine Tibbet raised his hand and said, “what if we strengthen all the great programs that Meg Whitman helped put in place, like eBay University, the national ‘eBay Live!’ Convention, the outreach and training programs and all that stuff?”

I imagine that the board shouted “No!”, and promptly shut all those programs down forever (which they actually did).

I imagine that Johnson raised her hand and said “what if we help our home-based sellers by lightening up all our regulations, lowering our fees, allowing people to more easily appeal bad feedback and getting rid of the ‘Sort by lowest price’ link? That would stimulate more sales and better profits and help everybody!”

I imagine that the board promptly hollered “No!”, then created more regulations, raised fees, made it even tougher to appeal bad feedback, made the “Sort By Lowest Price” link even bigger (all of which they actually did), and then quietly had Tibbet and Johnson escorted from the room and fired.

I imagine that Mordecai raised his hand and said “what if we invite big wholesalers and manufacturers in through a back-door program and allow them to sell on eBay under assumed names so that nobody knows who they really are, and stimulate sales volume by pushing OUT the small sellers and lowering buyers’ prices across the board through big, direct wholesale sellers?”

I imagine that the board did a collective steepling of their fingers and gave a Monty Burns “Eeeeexxxellleennntt!” (it’s a Simpson’s reference…you get it, right?) and then promptly did just that (which, yes, they actually did).

SO, eBay USED to be a place where home-based business owners got together and sold things to people who wanted to buy them.

NOW, eBay is a place where many giant wholesale and manufacturing companies get together behind hidden identities, gleefully sneak up on and steamroll over all the unsuspecting home-based business owners, and sell things to people who want to buy them at low, low prices that no home-based business owner can ever beat.

When home-based business owners find themselves selling certain products in competition with these big companies on eBay, they generally see profit margins ranging from about 4% to about 11%. A business needs to make at least 20% to be sustainable, and 35 to 40% to grow, as I said.

If you’ve been frustrated with selling on eBay because your products don’t seem to have any profit margins against your competition, I’ll bet all of this explains a lot. Sorry for hurling a stink-bomb into the rose garden, but SOMEBODY had to tell you.

AMAZON HAS ALWAYS BEEN THAT WAY, AND DOESN’T CARE WHO KNOWS IT

While eBay has spent the last several years trying to imitate Amazon, Amazon has just rolled happily along being Amazon and not caring who knows it.

Amazon has ALWAYS favored large wholesalers and manufacturing companies selling DIRECTLY on their platforms. While the Markesharks take great delight in telling you to spend all your waking hours doing silly things like “retail arbitrage” and trying desperately to import products from China (which you should NOT be trying to do as a home-based business), they know that stuff won’t get you where you want to go.

So when you AmaBay as a home-based business, you’ll always be playing bumper-cars in the dark, crashing willy-nilly (yes, I said that) into other sellers that you don’t know are actually large wholesale and manufacturing companies who are perfectly happy to make a 4% profit margin, because that’s where they LIVE. Wholesalers and Manufacturers are USED to low margins, because they do such huge-volume business.

The absolute best way to avoid this is to sell on your own web site, where the people who search for products are using SEARCH ENGINES instead of simply going straight to AmaBay and bargain hunting all day long. Those who DON’T go directly to AmaBay and bargain hunt are willing to spend more money for what they want, AND you won’t crash into wholesalers and manufacturers in the dark all the time.

EITHER WAY, whether you AmaBay or sell on your own site, your best defense is a good offense (to screw up a perfectly good metaphor). And your best OFFENSE is REAL wholesale suppliers; not all that junk that everybody else puts out. When you work with REAL wholesalers AND you carefully research the products you sell and their profit margins, you’ll do just fine.

But whatever you do, please don’t blame the wholesalers. Not the real ones, anyway. It isn’t their fault.

WHY DO YOU NEED TO KNOW THIS?

Having been in this business for 24 years, I’ve seen a LOT of people who completely misunderstand wholesale suppliers and profit margins. Wholesale suppliers who are legitimate are a critical part of YOUR business success. The more you understand about them, the better off you are.

Understanding that when you work with real wholesalers, profit margin is a function of COMPETITION, not wholesalers, is extremely important. The LEGITIMATE wholesale companies out there DO provide REALLY good profit margins. You just have to be careful on the bumper-car track.

WE FIND THOSE RARE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this whole email! Go here for the discount! http://www.worldwidebrands.com/wbisave

Next, “5 things you MUST know about EBiz Wholesale Sources”, Day 4: DOES YOUR SUPPLIER DELIVER QUICKLY ENOUGH? Read it here!

5 things you MUST know about EBiz Wholesale Sources [2]

July 18th, 2017

5 things you MUST know about EBiz Wholesale Sources, Day 2:

DO ALL WHOLESALERS WORK WITH HOME-BASED BUSINESSES?

There seems to be an assumption out there that all wholesale companies work with all kinds of businesses no matter what, and that simply isn’t true.

In fact, genuine wholesalers that are willing to work with small home-based businesses are very rare and hard to find. That’s why we’ve spent 18 years of full time research at Worldwide Brands to locate the 8,000+ LEGITIMATE wholesalers we list, who WILL work with home-based business.

There are reasons for this:

  1. Wholesale companies are VOLUME businesses. Since they themselves work on a very small profit margin, they need to move a LOT of product through their warehouses on a regular basis in order to make money. That means they seek out LARGE accounts. They need to sell to big-box stores and companies in large volume in order to survive.
  2. Because they need to move large volume, they don’t like to break “case quantities”. Their operations work much faster and much more smoothly when they can bring in trainloads of cases of products from manufacturers, and send out truckloads of cases of products to large stores. In, out, done.

“Breaking a case” (opening up a case of 12 or 20 or 144 products, etc.) and selling just a FEW of the products in that case causes problems. Their warehouse space is at a premium. They need every square inch of that space to be fully functional and dedicated to moving product in and out of the warehouse all the time. When they “break a case”, they have to put the REMAINDER of that case (which they can no longer sell to a big-box store) SOMEWHERE. Multiply that by the dozens or even hundreds of cases they would have to break in order to sell small quantities to small businesses, and you can see that their critical warehouse space gets jammed up with partial boxes of products that are just sitting around taking up valuable space waiting for another small order. That affects their efficiency tremendously.

  1. Working with home-based business REQUIRES that they break cases, and THAT requires that they hire MORE EMPLOYEES, which raises their cost of doing business and cuts into their profit margins. When you’re just moving cases of products from a warehouse location to a loading dock with a forklift and sending truckloads of products to big stores, that’s EASY. When you have to break cases, then pick, pack and ship small quantities of products to small business customers, it takes MORE PEOPLE to do that work.
  2. Picking, packing and shipping small quantities means setting up ‘small volume shipping stations”. Depending on the size of the wholesaler, they may have to set up 1, or 2, or 5 or more separate “stations” where their new employees stack, pack and ship those small quantities. This also takes up more valuable floor space, and requires an investment in setting up the stations, and in buying individual shipping products like small boxes, fillers, shipping labels, label printers, etc.
  3. Working with home-based business requires more ADMINISTRATIVE staff. When a wholesale company opens itself up to working with home-based business, they get TONS of small new accounts. SOMEBODY has to set up and manage those accounts. That means they have to hire more people in the Office to do that. Depending on the size of the company and the number of accounts, this can get VERY costly.
  4. Working with home-based businesses requires that the wholesale company set up a different type of shipping account with UPS, FedEx, USPS or whatever shipping company they use. Direct distribution of case loads of products is one thing; shipping out individual products all day long is quite another. THAT comes with additional administration and expense as well.

SO YOU CAN SEE that by and large, wholesale companies are VERY reluctant to do this. It’s not simple. It requires a great deal of planning and expense, and forces the company to re-work it’s entire business model.

How do I KNOW all this? I used to OWN a wholesale company in New York. My company sold to both big stores AND to small home-based businesses; we instituted a drop-ship program for web site owners. So yes, I’ve been down that road and lived through all of the planning, expense, hiring and added administration that it requires.

WHY DO YOU NEED TO KNOW THIS?

Having been in this business for 24 years, I’ve seen a LOT of people who completely misunderstand wholesale suppliers. Wholesale suppliers who are legitimate are a critical part of YOUR business success. The more you understand about them, the better off you are.

Understanding that wholesalers who will work with home-based business owners like yourself are RARE and hard to find helps you understand that you can’t just go to Google, type “wholesale”, and expect to find companies who will jump at the chance to work with you. That’s nothing personal; it’s just based on the way these businesses operate.

Understanding that the LEGITIMATE (for more on why I include that word here, see Day 1 of this series!) wholesale companies who can help you the most are rare and hard to find helps you to understand what WE do here at Worldwide Brands as well.

AND it helps you to understand why it’s so important that you use our Directory.

WE FIND THOSE RARE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this whole email! Get the discount here! http://www.worldwidebrands.com/wbisave

“5 things you MUST know about EBiz Wholesale Sources”, Day 3: WHAT SHOULD YOUR PROFIT MARGINS BE? Read it now!

5 Things You MUST Know About EBiz Wholesale Sources [1]

July 17th, 2017

“5 things you MUST know about EBiz Wholesale Sources”, Day 1:

ARE THEY REAL?

If you’re selling products online, you need products to sell. That means you need wholesale sources of products to sell. If you’re going to make any MONEY selling products online, you need products you can sell at a PROFIT. That means you need wholesale sources that are REAL, and actually leave you a Profit Margin between their wholesale price, and the price you can reasonably charge at retail online. That’s like saying 2 + 2 = 4. Makes perfect sense, doesn’t it?

Unfortunately, in the world of EBiz Wholesale Sourcing, 2 + 2 most often = 0. Meaning 0 Profit Margin for YOU. Well, that doesn’t work, does it?

So WHY does this happen?

A Wholesale Product Source Directory/Service is the best, fastest way to locate wholesalers you can buy products from to sell at a profit. Unfortunately, there are a HUGE number of thieves and liars who constantly hype FAKE Wholesale Directories and Services. We call them Marketing Sharks, or Markesharks for short. The Markesharks create fake wholesale directories in 2 ways:

  1. Simply by going to Google and searching the word “wholesale”. Whatever comes back gets thrown into that fake directory.
  2. Purposely stacking that Directory with fake wholesalers who are simply made up (fictitious, imaginary, NOT real), and lead to sites designed to collect your personal (and yes, including your CREDIT CARD) information while PRETENDING to be a real wholesaler.

The word “Directory” implies something that contains information DIRECTING you to the information you need. In fact, Google (in it’s infinite Googly wisdom) defines “Directory” as “A book listing individuals or organizations alphabetically or thematically with details such as names, addresses, and telephone numbers.”

Of course, the word “book” is a little outdated at this point; Directories are much more often electronically delivered these days.

So, for example, the Phone Book (in print or online) is a Directory. The VERY FIRST “phone book” was created in New Haven, Connecticut in 1878 and listed 50 people, businesses and offices that actually had telephones. Of course it wasn’t really a book, it was just a piece of cardboard, but you get the idea.

The Phone Book is a bit more involved these days…a few more people have phones now.

So we often depend on either print or online versions of Phone Books to find phone numbers of people, businesses and many other places we need to call.

What if the Phone Book was FAKE? What if EVERY TIME you called a phone number from that Phone Book, you were connected to some person or recorded message that said “Hey, today’s your lucky day! You’ve just won a cruise around the world for free! (Just pay applicable taxes, fees, boarding charges, room charges and food add-on’s!)”, or “Thank you for calling. Because you called, your Phone Bill has automatically been charged $500,000 to help feed starving badgers in the Egyptian Desert”.

Or the ever-popular “You’re looking for Dave? Dave’s not here, man. But if you give me your name, address, Social Security number and bank account number, I’ll be sure to tell him you called.”

It would be HORRIFYING if most of the numbers in the Phone Book led directly to scams designed to cheat you out of your money. So why aren’t more people horrified that it actually DOES happen with almost every Home-based EBiz Wholesale Directory on the internet??

Look, this kind of thing doesn’t happen in the Phone Book because reputable Phone Companies are constantly researching, reviewing and updating the information in that Phone Book. Phone companies are LEGITIMATE. They’re not in business to cheat their customers or lead them into schemes that cost more and more money every time they turn around.

But the Markesharks ARE in that business. They DO purposely lead you into those schemes. IT’S WHAT THEY DO FOR A LIVING. And fake Online Wholesale Directories are one of their FAVORITE places to live!

WHY do they do this? Simple. They make lots of money. They like that. YOU don’t make any money, but why should they care about that? They’re Markesharks, and they think they’re smarter than you are. (Not true…but they DO actually think that).

HOW DO THEY DO IT?

Well, to paraphrase Sonnet 43 by Elizabeth Barrett Browning (and certainly no disrespect to her or that marvelous poem…) “How do they cheat thee? Let me count the ways…”

  1. They use fake wholesale directories sold at cheap prices to gather your personal information, which they then sell to telemarketing companies who bombard you with “Easy Online Success” offers from now until the end of time. Whenever those telemarketers successfully rip you off for thousands of dollars, they kick a bunch of that money BACK to the Markesharks for providing your personal information.
  2. They purposely fill fake wholesale directories sold at cheap prices with fake wholesalers who jack up product prices so high that you can’t make a real profit, and then they kick back a percentage of those profits on a monthly basis to the Markesharks who sucked you in to their sordid little scheme.
  3. They use fake wholesale directories to suck you further into their OWN sordid little schemes, like “We’ll build your website, do your marketing and social media for you, set up your business and walk your dog once a day for only $35,000! And then, of course, they’ll do NONE of that, but they already have your signature on a contract.
  4. They charge you monthly or annual fees that get larger and larger, BUT they didn’t tell you about those fees when you signed up with that “Low, Low Price!”

There are more, but I think you begin to get the picture. Markesharks are totally ruthless, unscrupulous people who DO NOT CARE what happens to you or your business, as long as they get PAID (the more the better, from as many scam connections as possible).

HOW DO YOU KNOW IF YOU’VE BEEN SUCKED IN?

If you own one of the fake wholesale directories pushed by the Markesharks, here’s how you can tell:

  1. The “wholesalers” you contact don’t seem to know what they’re doing; they sound like some kid living in his parents’ basement munching Cheetos and playing online games.
  2. The “wholesalers” you contact have NEVER HEARD OF the “directory” that sent you to them.
  3. Most of the “wholesalers” you try to contact CAN’T be contacted. Sometimes the phone numbers are disconnected or never answer and don’t go to voicemail, sometimes they don’t exist and just go “bleep-bleep-bleep! and disconnect, or the person who DOES answer shrieks “Is that YOU again, Arthur?? I TOLD you not to call me anymore!”
  4. Mysterious charges begin to appear on your credit card statement and you find out that the “directory” you bought for $67 actually costs $1400 a YEAR, FOREVER.
  5. A few days after you buy the fake wholesale directory, you start getting phone calls out of the blue from companies you’ve never heard of who tell you they can make you AMAZINGLY RICH overnight with their ONLINE SUCCESS PROGRAMS that end up costing anywhere from $15,000 to $40,000 and delivering NOTHING by the time they’re done beating you over the head with it.

Again, there are more ways to tell, but you get the idea, and you ARE smarter than the Markesharks, so it will become obvious to you pretty quickly that somebody has cheated you.

SO WHAT DO YOU DO TO FIND THOSE CRITICAL WHOLESALE SOURCES YOU NEED?

You buy a REAL Wholesale Sourcing Directory.

How do you FIND a REAL Wholesale Sourcing Directory?

That’s easy. There’s only ONE. Okay, I’m going to paraphrase Bogart now. Bear with me…”Of all the gin joints in all the towns in all the world, walk into MINE. Play it, Sam”. (Please imagine “As Time Goes BY” playing softly on the piano in the background…).

Yes, I know what you’re thinking. “Here comes the pitch, and how do I know THIS isn’t a scam too?!”

Well, this is serious business and it’s IMPORTANT to you, which means it’s IMPORTANT TO ME.

I am not a Markeshark. I’ve actually OWNED a REAL Wholesale Supply Company. I’ve also been in business in many ways online for 24 years, and I do not lie to or cheat my customers. I started the Worldwide Brands Drop Ship and Wholesale Directory 18 YEARS AGO. (18 years…think about that. That’s 126 years in dog years. It’s 648 Generations of Dragonflies. That’s a LONG time!).

In fact, Worldwide Brands is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

HERE’S HOW WE’RE DIFFERENT

  1. Like the Phone Company, we research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason.  6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

THIS IS SOMETHING YOU NEED TO KNOW

While this email may seem self-serving for US, it’s much more important for YOU. You NEED TO KNOW if your business is failing, or is not performing as well as it should because you have bad wholesale information. Your wholesale suppliers directly drive your profit margin, and nothing in a legitimate business model is as important as profit margin.

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this! Go here for the discount; http://www.worldwidebrands.com/wbisave

Next,  we’ll talk about “5 things you MUST know about EBiz Wholesale Sources”, Day 2: DO ALL WHOLESALERS WORK WITH HOME-BASED BUSINESSES?

June 2017 – Wholesale Suppliers Added

July 6th, 2017

This is just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of June 2017 for our members!

We added suppliers, that together, offer a total SKU count of over 33,000 SKUS!

The newly added suppliers offer:
Wholesale Tire Pressure Gauges
Wholesale Koi Fish
Wholesale LED Light Therapy Products
Wholesale Barware
Wholesale Magnetic Jewelry
Wholesale Dental Care Products
Wholesale Socks
Wholesale Tights
Wholesale Heating Products
Wholesale Drill Guides
Wholesale Organic Energy Drinks
Wholesale Massage Tables
Wholesale Clay Cookware
Wholesale Steak Sauces
Wholesale State T-Shirts
Wholesale Consumer Electronics
Wholesale Fashion Socks
Wholesale Smokeless Ashtrays
Wholesale Hair Extensions
Wholesale Dog Training Products
Wholesale Men’s Supplements
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

[Late Post] May 2017 – Wholesale Suppliers Added

July 6th, 2017

Sorry for the last post! But this is just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of May 2017 for our members!

We added suppliers, that together, offer a total SKU count of over 4,000 SKUS!

The newly added suppliers offer:
Wholesale Superfoods
Wholesale Natural Supplements
Wholesale Fashion Accessories
Wholesale Sports Nutrition
Wholesale Spanish Leather Sandals
Wholesale Custom Bags
Wholesale Smartphone Cycling Bags
Wholesale Server Room Equipment
Wholesale Liquid Vitamins
Wholesale Laminate Pressure Tools
Wholesale Dietary Supplements
Wholesale Sterling Silver Jewelry
Wholesale Portable Pull Up Bars
Wholesale Electronic Antiperspirant Devices
Wholesale Men’s Clothing
Wholesale Children’s Clothing
Wholesale Empty Glass Bottles
Wholesale Personalized Necklaces
Wholesale Women’s Lingerie
Wholesale Nail Care Products
Wholesale Laser Cut Metal Products
Wholesale Razor Blade Scrapers
Wholesale Audio Cables
Wholesale Nautical Decor
Wholesale Incontinence Products
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

Sourcing for Independence! Selling What Your Source [7]

July 5th, 2017

This is the seventh & final post in our Sourcing for Independence series! Welcome back! Did you miss the others? Click here to check them out.

Also on our blog, I write up a lot of helpful tips about selling products online. We don’t just talk about sourcing or wholesalers here. So be sure to browse around and I love to read comments left by readers, so keep those coming!

When you have found great suppliers to work with and chosen the right products to sell, then you need to sell them right. Presenting the products in the right way and writing up UNIQUE good descriptions are key to online selling success.

With so many things being automated these days, a lot of sites lose out on that personal presentation of the products. In order to cater to your demographic, and to stand out on the search engines, you have to write your own product descriptions.

Here on the blog, several times, I have talked about the dangers of using datafeeds. Sure, these are great to quickly upload a large amount of products onto your site, but you’re damaging your ability to rise to the top of the search engines.

Search engines, like Google, will in their way “penalize” sites that use the same information. They call this duplicate content. When someone is searching for something, Google doesn’t know the best site to show their user because so many sites will have the same exact product information listed. So they choose popular, highly visited websites instead. As a small business owner, this will greatly hurt your business because you can’t compete with those sites already getting a lot of attention. So if you want to use a datafeed, before you upload, rewrite the descriptions!

When you rewrite the descriptions, keep your demographic in mind. If you are selling to women, ages 20 to 30, then the verbiage you use would cater to them. If you are selling to women ages 50 to 60, your descriptions would look different. Same as if you were selling to men. Men would want to read things differently than women. So always keep this in mind when crafting your descriptions.

I wrote up a series of posts about Brand Archetypes. Such as; The Jester, The Caregiver, The Ruler, The Explorer and etc. and gave tips and advice on how larger brands market to those types of demographics. Brand archetypes are based on Carl Jung’s idea on how humans use symbolism to understand their world and he identified 12 personas that make up the people in our world. You would identify the persona that you are selling to, and then choose the subset of that persona as your demographic.

For example, if you were selling survival gear, you would want to market those products to those with the Explorer persona. If you find that most people that purchase survival gear are men, ages 20 to 50, then you would cater your descriptions based on that.

Identifying the persona, and the demographic, also helps you to choose or create the right images and graphics that you would use across your entire website and the right images to choose for your product pictures. Even color schemes! All of these things are important to the development of your website. Choosing your archetypes and demographics also helps with your marketing ideas. PPC’s, banners, ad campaigns and etc. With large companies these are all created with archetypes and demographics in mind.

Don’t try to be an end all buy all solution for everyone. You just end up muddying the waters and you will spend a lot of time constantly working on your site, SEO and advertising. As a small business owner, you can’t expect to be another Walmart.com. You are usually working on all this yourself, so that’s another reason why we recommend NICHE websites and finding your niche as indicated in #3 – Choosing What to Sell.

A niche site, catered around a persona and a set demographic do really well online and are perfect for small business owners. If you want to sell different products, then work on another niche site! You CAN have more than one website selling products online! You can also multi-channel sell on websites, eBay, Amazon, Sears.com and more! So there are a lot of opportunities for you.

But the first place to start, is finding wholesalers to use so you know the types of products that are available to you.

Our $50.00 discount ends tonight! So CLICK HERE to get our Directory membership before the discount goes away.

It’s a one-time fee for lifetime access. We have been offering our Directory since 1999 and maintain an A+ rating with the BBB. With our Directory Membership you get:

– Over 8000 wholesale suppliers that represent millions of product types (and it grows daily!)
– Drop Shippers
– Light Bulk Suppliers
– Large Volume Wholesalers
– Access to our Member’s Only Forum
– Market Research Help
– Tap into our Research Team for help finding GENUINE suppliers for other products you want to sell and we will do our best to find suppliers for you!
– 60 day Satisfaction Guarantee

So get started right, with the best, top-level wholesalers available that will work with online retailers!

GO HERE! https://www.worldwidebrands.com/wwb/ordernow_p1.asp

We truly hope that you have enjoyed this series! If you ever have any questions, please don’t hesitate to contact us. We are always happy to help!

Sourcing for Independence! Sourcing for Your Online Store [6]

July 5th, 2017

Happy Fourth of July! This message was sent to our subscribers yesterday, but our offices were closed to celebrate our national holiday. So I’m posting it today.

While we are firing up the grill and waiting to watch some awesome fireworks, I’m going to keep this one short so you can get back to celebrating!

When you run your own online store, using a hosting provider like Yahoo, Shopify, BigCommerce and etc., you have the ability to work with A LOT more wholesale suppliers that sellers on eBay or Amazon do.

Why? Because the supplier knows you are a SERIOUS retailer at this point. You have to spend a lot more money to start and run an online store than with the other platforms, so the suppliers know that you are serious about wanting to sell their products too.

To run an online store, you have to pay for hosting, domain name, get a merchant account and more. Can’t get more serious online than that!

So short and sweet, ALL of the listed suppliers in our Directory will work with online store owners.

Take advantage of our Independence Sale! The Discount ends tonight!