Black Friday 2016: Record Breaking Year!

December 2nd, 2016

Graph on computer in Coffee ShopYear after year, Black Friday and Cyber Monday continue to be the BIGGEST online shopping days of the year and this year wasn’t any different. In fact, these shopping days broke some records!

Adobe has been gathering information from the 22.6 BILLION visits to websites during this Holiday Shopping Season and found some interesting things.

  1. There were actually more online shoppers on Black Friday than Cyber Monday this year. $3.34 BILLION dollars was spent shopping online for Black Friday and if you include the shopping that was done on Thanksgiving, that equals $5.27 BILLION.
  2. More people shopped using their mobile devices. Black Friday 2016 became the first day in retail history to drive over $1.2 BILLION dollars in sales from mobile devices, mainly smartphones!
  3. Retailers that invested in mobile, email and social marketing saw 30% more sales and 25% higher average orders.
  4. Retailers that used Shopper Helper Sites like RetailMeNot and CNET saw a 16.5% share of sales.
  5. Promotional emails about Black Friday showed 17.8% share of sales.
  6. There was quite a bit of traffic from search ads and direct traffic to the retailers websites, these numbers dropped, even though it is still the largest contributor of the online sales. Sales from search ads dropped 4.3% and direct traffic sales dropped 9.6%.
  7. Customers spent more on Thanksgiving Day this year than last. Sales increased by 11.5%

Adobe measures 80% of ALL online transactions from the top 100 US retailers, more than any other technology company, and uses its proven predictive model to forecast online sales and trends. $7.50 out of every $10.00 spent online with the top 500 US retailers goes through Adobe Marketing Cloud. This amazing amount of data puts Adobe at the top to deliver accurate online sales totals and trends.

Did you see growth on these shopping days for your online store? If not, you should start thinking about strategies for the next major shopping holiday.

Valentine’s Day is another big online shopping day that will be here before you know it! Valentine’s Day 2016 resulted in $18.9 BILLION dollars in sales, and is yet another holiday that year over year retailers see online sales increase. So get started working on what you want to do for Valentine’s Shoppers this year, we already know the big retailers are thinking about it or already have plans in place!

photo by: ota_photos

November 2016 – Wholesale Products Added

December 1st, 2016

newdirectory_monitorJust a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of November 2016 for our members!

We added suppliers, that together, offer a total SKU count of over 50,000 SKUS!

The newly added suppliers offer:

Wholesale Roadside Emergency Products
Wholesale Throw Blankets
Wholesale Body Care Products
Wholesale Honey
Wholesale Refillable Ink Cartridges
Wholesale Furniture
Wholesale Sportsman Products -for hunting, fishing and outdoors
Wholesale Diamond Jewelry
Wholesale Fishing Tackle
Wholesale Women’s Shoes
Wholesale Supplements
Wholesale Vases
Wholesale Travel Accessories
Wholesale Beef Jerky
Wholesale Wall Decals
Wholesale Silk Scarves
Wholesale Massagers
Wholesale Packaging
Wholesale Human Hair Extensions
Wholesale Gourmet Seasonings
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

Happy Thanksgiving!

November 22nd, 2016

happy-thanksgiving

October 2016 – Wholesale Products Added

November 3rd, 2016

keep calm with worldwidebrands.comHappy November! This year is just flying by & the Christmas shopping season has already started!

Just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of October 2016!

We added suppliers, that together, offer a total SKU count of over 32,000 SKUS!

The newly added suppliers offer:

Wholesale Hookah Accessories
Wholesale Skin Care
Wholesale Guitar Hangers
Wholesale Charging Stations
Wholesale Furniture
Wholesale Rugs
Wholesale Light Bulbs
Wholesale Fashion Accessories
Wholesale Pet Supplies
Wholesale Kitchen Decor
Wholesale Bronze Sculptures
Wholesale Auto Fluids
Wholesale Drinking Teas
Wholesale Asian Home Furnishings
Wholesale Mobile Game Controllers
Wholesale Candles
Wholesale RV Accessories
Wholesale Stainless Steel Hand Rails
Wholesale Jewelry Chests
Wholesale Women’s Shoes
Wholesale Jewelry
Wholesale Baby Bath Tubs
Wholesale Women’s Activewear
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

September 2016 – Wholesale Products Added

October 5th, 2016

newdirectory_monitorJust a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of September 2016!

We added suppliers, that together, offer a total SKU count of over 10,000 SKUS!

The newly added suppliers offer:

Wholesale Sunglasses
Wholesale Doormats
Wholesale Women’s Clothing
Wholesale Office Furniture
Wholesale Supplements
Wholesale Umbrellas
Wholesale Rave Gear
Wholesale Teas
Wholesale Spice Blends
Wholesale Electronics Accessories
Wholesale Power Cords
Wholesale Jewelry
Wholesale Powdered Peanut Butter
Wholesale Wellness Products
Wholesale Cooking Bags
Wholesale Leather Handbags
Wholesale Baking Supplies
Wholesale Party Supplies
Wholesale Anti-Aging Products
Wholesale Textiles
Wholesale Lighting
Wholesale Bar Soap
Wholesale Coffee
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

Drop the Win-Lose Mentality

September 27th, 2016

brain-gearsDo you know someone that has a win-lose mentality? Or perhaps you have this belief? You believe that if someone else is successful or doing the same thing that you want to, then there would be less opportunity for you. Winning at all costs is the mantra, and if you don’t see the opportunity to win, then you don’t even try.

Well, a belief like this is not conducive to a long lasting successful business.

We receive emails and phone calls from newbie online sellers that can’t see the light at the end of the tunnel. They feel that they can’t compete with big online stores, or other sellers in the marketplace selling the same or similar products. So they give up, without even trying! They give up on their dreams of becoming a successful entrepreneur. Well, sorry to say, but it must not have been that big of a dream to give up on it so easily!

Everyone is unique. Everyone is their own person. We each have our own personality, feelings, beliefs and a unique perspective on life. Some are more creative than others, some are more humorous than others, some are more intelligent than others. But our own individual personalities, likes and dislikes do bleed into one another and cross over to appeal to others. Yes, you are unique, but there are thousands of others that touch on your personality and will hold similar beliefs and outlooks on life. We like the same things, if there weren’t those similarities, then every retailer would struggle selling products.

So what do you do? Find creative solutions to the problems.

If the problem is that you are trying to compete with other retailers, then do something that they aren’t doing. Advertise in a different way, use a unique set of keywords, be more relatable to your audience, to just name a few.

I did a blog series about competing with big online retailers. This 8 part blog series holds a wealth of information about competing with other retailers. Not just big online retailers, but all competitiors.

Here are the links:
Know Your Customers
Go Niche!
Great Content
Talk it Up!
Loyalty Programs
Better Website
Customer Support
Manage Costs

Once you drop the win-lose mentality and actually try, you will find that you can be successful with selling online. It does take trial and error and a lot of patience and attention, just like any growing business. But as long as you don’t give up, you can be successful too! Just remember, big businesses started where you are, with an idea. Stay focused, keep trying and keep your head in the game.

Selling Online and Social Media

September 20th, 2016

social networkThere is more to selling online that just the buying and selling of products. You have to stand out from the crowd, and Social Media gives you the outlet to have your unique voice.

Just like how selling online is more than what I said above, Social Media is more than just posting a comment or a note on Twitter or Facebook.

Social Media is a marketing tool for your business. You can use social media channels to sell your products and get the word out about your business.

Here are some ways that you can use Social Media for your online business:

  1. Targeting Customers
    Instead of using paid ads in the search engines, only to convert a handful of customers, you can use Social Media to find customers with the same likes as to what you are offering. Social Media sites have very targeted options when using their advertising and the cost is usually less than what you would pay for the search engines. You can then engage those customers through your social media posts. You can also find groups online that like the things you are offering and can join those groups to promote your company if you can offer advice or information other than just blatantly promoting your business.
  2. Engaging Customers
    Replying to your customers or potential customers questions is super easy when they reach out to you on the social sites. Plus if they do it via post, you can answer other customers questions at the same time when you publicly post these questions and answers. That one-on-one interaction will build better customer relationships.
  3. Get Your Employees or Family & Friends to Help
    When your employees or family and friends re-tweet or re-share something you have posted for your business, you organically reach more customers and immediately get a bigger reach and pool of customers that get to know your business.
  4. Get Silly!
    Have you seen many of the latest TV ads or big brand social shares? So many of them are just plain silly and humorous and that’s because Millennials are the ones that engage with social media the most.  You can share funny pictures, videos and jokes. But of course make sure that these are all in good taste and are actually tied to your business!

Now don’t forget that there are most social media sites than just Twitter or Facebook. There is also; YouTube, Pinterest, Instagram, Google+, LinkedIn, Digg, Tumblr, Blogs, Forums and many more. Just find the right outlets for your business and concentrate on those.

August 2016 – Wholesale Products Added

September 1st, 2016

keep calm with worldwidebrands.comJust a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of August 2016!

We added suppliers, that together, offer a total SKU count of over 1 MILLION SKUS! Yes, you read that right!

The newly added suppliers offer:

Wholesale Supplements
Wholesale Jewelry
Wholesale Books
Wholesale Swarovski Crystal Gifts
Wholesale Auto Parts
Wholesale Women’s Clothing
Wholesale Workout Clothing
Wholesale Men’s Clothing
Wholesale Cutting Boards
Wholesale Fashion Accessories
Wholesale Blue Jeans
Wholesale Notebooks
Wholesale Watches
Wholesale Silk Scarves
Wholesale Maternity Clothing
Wholesale Mattresses
Wholesale Body Jewelry
Wholesale Small Appliances
Wholesale Patio Furniture
Wholesale Haircare
Wholesale Bed Frames
Wholesale Animal Repellents
Wholesale Soldering Equipment
Wholesale Knives
Wholesale Personalized Jewelry
Wholesale Women’s Shoes

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

July 2016 – Wholesale Products Added

August 1st, 2016

newdirectory_monitorJust a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of July 2016!

We added suppliers, that together, offer a total SKU count of over 10,000 SKUS!

The newly added suppliers offer:
Wholesale Cleaners
Wholesale Skin Care Products
Wholesale Hair Extensions
Wholesale Electronics Cables
Wholesale Supplements
Wholesale Lighters
Wholesale Self-Help Guides
Wholesale Sexual Health Products
Wholesale Wallets
Wholesale Mirrors
Wholesale Body Care Products
Wholesale Smoke Shop Products
Wholesale Aprons
Wholesale Jewelry
Wholesale Pest Control Products
Wholesale Hair Care Products
Wholesale Yoga Clothing
Wholesale Men’s Skin Care
Wholesale Barware
Wholesale Baby Teething Products
Wholesale Flower Girl Dresses
Wholesale Backpacks
Wholesale Handcrafted Gifts
Wholesale Home Furnishings
Wholesale Women’s Clothing
Wholesale Leather Handbags
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

Avoid These Top Business Writing Mistakes

August 1st, 2016

Realistic vector magnifying glassWith more and more of us writing instead of talking, it pays off to write well and to write fast. But writing fast, can also cause common mistakes that can hurt your business instead of help it.

Yes, I tend to write fast some days too! I fly through a blog post or an email without carefully considering my grammar or to make sure I’m not rambling or repeating myself. It doesn’t mean that I don’t care, I just have a lot going on.

As a Home Business Owner, I know that you have a lot on your plate too.  But if you take your time instead of rushing, you will make your point come across the way you want it to and help your business.

Here are some common mistakes that most business owners make when writing a blog post, an email, or writing for social marketing:

  1. Think first… then write!
    Writing is more than just putting words to paper or typing it on your screen. Consider what it is that you want to convey, think about your audience, brainstorm a few ideas and carefully compose your messages.
  2. Not knowing your audience and writing for yourself.
    You have to write for your audience, not for yourself. If you angle everything you write from your own point of view, it can turn your audience off because they cannot relate to it or they simply do not care. Avoid the mistake of repeating OUR or MY or I, but instead say WE and YOU. For example, say I was selling Hummingbird Feeders online. Of course I want to appeal to the backyard birders and customers that love to just watch the pretty little birds fly up near their windows to eat.A mistake I could make to announce that I have feeders would be: “We have great Hummingbird Feeders for sale! Get yours today!”Yes, that’s quick and gets my point across, but it isn’t that appealing is it?Instead, write to your readers that would want to experience seeing these little cuties and write: “It’s springtime again and your local Hummingbirds are searching for flowers and Hummingbird Feeders to eat from. Watch these beauties from your own window by purchasing a Hummingbird Feeder! Click here for details!”That’s much nicer and makes the reader think, hey, I DO want to see these little guys!
  3. Not Giving a Call to Action
    Every time you write, you must write for a reason. You don’t want to leave your readers asking.. ok what do you want me to do about it?  Make it clear what you want them to do. In my example above, it’s stated: “Click here for details!” That is a call to action. It’s telling the reader to click to check it out. If that small sentence was left out of my message, it leaves the reader thinking, yes, it would be nice to feed the Hummingbirds, but where do I get one, and they would simply disregard your message.
  4. Failure to Edit
    Grammar doesn’t mean as much these days, and the world is used to seeing typos and words ‘shortcutted’ so much that sometimes they are undecipherable or you have to look them up. (I’m guilty of having to look things up or ask someone younger than me! Ha ha!) Also with the world of texting and internet slang, acronyms like LOL or BRB are highly used and of course, there are the made up words! In fact, ‘shortcutted’ is not in the standard Dictionary! But regardless of that, editing is very important. If you were writing a blog post, like this one, and it was full of misspelled words because I failed to use the spellchecker, or not using punctuation where needed, it simply shows that you just didn’t care and you were writing just to post something because you were on a deadline.If you are writing a long message, write it, step away from it, and then go back to it with fresh eyes. Use your built-in spellchecker or even copy everything to Microsoft Word to check for common grammatical mistakes. You will be glad that you did!

So, always reexamine your writing and revise it. The time it takes to do that, may seem better spent somewhere else in your business, but your writing does convey the quality of your business and will add credibility.