Don’t let your money management get out of control. You need to track all money coming in and going out. In the beginning stages of your online store, you will need to invest in your business to get all of the things you need to get started and once your site it built and tested and ready for shoppers, you can splurge a little on ad campaigns to start driving traffic.
But once all your initial costs are out of the way, be conservative with your cash. Strive to constantly work on minimizing your costs and always have cash on hand for any emergencies or opportunities for your business that you can’t pass up.
Big online stores have accountants and financial officers for their companies to help them manage their cash flow. Small businesses typically only have one owner and you will have to do all of these things on your own. Of course you can always hire an accountant or get a program like Quickbooks to help you manage your money.
But the important thing here is to be mindful of what money you need for your monthly costs and what you are bringing in to balance things out.