Finding success in today’s market id difficult to say the least — there’s more competition than ever, more products than ever, and less attention than ever. One thing that can help you however is your copy … the actual language you use in your text. Whether you’re creating an advertisement in a magazines, a product description, or a press release, you need to be sure you’re as succinct as possible.
The best copy strikes the audience, whether a reader, listener, or viewer, and conveys the message quickly while holding their attention.
The best copy does this really well … and that’s because there’s usually an entire team of professional copywriters behind the project. However, this isn’t to say you can’t achieve the same success — you just need to take the time to learn copy in and out and practice; see what works and what doesn’t.
When approaching your copy creation, consider the following three guidelines:
What Your Viewer Wants or Needs
Consider identifying what your viewer wants from you, what they want from you, or what they were searching for just before they came across your website. Presenting this upfront will grab your viewers’ attention and reveal that they’re in the right place.
What You Have to Offer Your Viewer
Once you align yourself with your viewer, let them know you have what they want or need. This will compel them to continue discovering what your website is all about, and thus bring you to the final step, which is where you really win over or lose the potential customer.
Why Purchasing from You is the Best Option
Consumers know they have options — the key is to let them know why buying from you is the way to go. What type of guarantees do you offer? What do you offer in terms of customer service or customer loyalty? This is what customers will look for so be sure to let them know right up front with all of your copy.
Approaching any and all projects, whether a contact page, product page, or whatever, it’s crucial to approach your project with these three guidelines in mind.