Webinar TONIGHT: How to Pick Product to Sell (plus more)

July 20th, 2009

The free Sourcing For Independence webinar series is still in full swing. It’s never too late to join. It costs nothing but your time.

http://www.sourcingforindependence.com

Tonights Webinar is about picking your first product to sell online. We’ll be discussing how to do simple market research techniques to pick your online niche.  In the next few webinars, we’re going to show you eBay, Amazon, Yahoo, and more.

We’ve had lots of great responses from everyone who joined the last two webinars, but we’re only just getting warmed up. If you missed them, the recordings are available in the WorldwideBrands.com Member Center.

The LIVE webinars are free, educational, and FULL of valuable content.

Come Join Us and ask as many questions as you like!

Details are at www.sourcingforindependence.com

To Your Success,

Colette Marshall
President
WorldwideBrands.com

www.Twitter.com/ColetteMarshall

PS. If you would like to invite your friends or coworkers,
please do. You can invite as many people as you like.

UPS Advises: Which Shipping System to Use?

July 16th, 2009

Are you just getting started selling online and want to know what shipping system options are available and how to determine which is best for you?

A popular first question is “Hey, I’m going to need to ship this stuff so what should I do UPS?”  The answer is that there are generally two solutions that work well for eTailers; UPS Internet Shipping and UPS WorldShip.  If you’re shipping 25 or fewer packages a week, then UPS Internet Shipping is the perfect way to automate your shipping process and reduce paperwork. To prepare, send, track and pay for shipping (including LTL and air freight shipments) online, all you need to do is register at My UPS and have a credit card or UPS Account. Included in UPS Internet Shipping is a reusable address book to help ensure correct shipping information, and shipping histories and e-mail notifications to give you better shipping insight. You can also use the shipment time and cost feature to compare service options and estimate the time and cost of your shipment, so you pay for exactly the kind of service you need.  You don’t need to download software. And if you need to tailor UPS Internet Shipping capabilities to fit your business needs, you can set your personal preferences and customize your profile, saving time.

If you’re shipping 26 or more packages a week from one location then you would probably benefit by choosing UPS WorldShip, the most popular shipping system.

UPS WorldShip is a free Microsoft Windows-based software that uses your company’s existing customer data to generate shipping labels and forms. It captures your client billing information, making accounting a breeze. And, of course, it allows you to access the complete range of UPS services, such as Quantum View® e-mail notifications that let you and your customers know where shipments are – and when they will arrive.

Not only can WorldShip generate UPS shipping labels featuring your company’s reference codes, barcodes or your company logo, but it also saves your frequently used addresses and can even assign profiles to consignees in your address book for future reference and faster shipment processing. To get started with WorldShip, you’ll need to use a UPS account number to either download the software or request it on a CD.

If you would like to see a very straightforward demo on either of these systems they can go to www.UPS.com/worldshipdemo .  For the WorldShip demo or to www.UPS.com/shippingdemo for the Internet Shipping demo.

UPS: Packing Products Correctly and Safely

July 9th, 2009

 

Here are tips provided by Benita Matthews of The UPS Store.  These packing tips are for shipping your products to your customers safely, economically and on time.

Select the Right Box
Start by selecting the right box for the ‘item to be shipped.’  The UPS Store does not recommend that you pack in used boxes.  Each time a box is shipped or used. it looses integrity and can break down in transit.  Likewise we don’t recommend that you use old ‘moving boxes’ or those free gift boxes you get from department stores.

Be careful of old shipping labels that may still be stuck to the used box.  These can cause delay-time in transit to the destination.  You will find the proper weight limit and allowed box strength at the bottom of your box.  This helps you choose the best box for your shipment.

Handling Heavy/Fragile Packages
Heavy and extremely fragile packages definitely require Double Width box.  When you compare the DW lined vs. SW (single width) lined boxes you soon see that more walls of cardboard provide more crush resistance especially for trips down miles and miles of conveyor belts. 

Double Boxing
Depending on how fragile is your item it could be necessary to have it double boxed..

This fragile vase requires Double Boxing to arrive safely at its destination.   First pack it in one box with 2 inches of loose fill, as shown here, and bubble wrapped with ½” bubble at least 2” thick.  Carefully place it in the center of the first box.  Place that box in a second strong box with 2 inches of loose fill surrounding it in the 2nd box.  Now tape closed using the H taping method to ensure proper packing. 

Also tape the bubble wrap with brown packing tape so the recipient will know how to unwrap the gift/item properly.

H-taping Method
You should use the H style for taping a box closed safely and securely.

Do not use Duct Tape or Masking tape as these products could loose their adhesive qualities due to extreme temperatures packages are exposed to en route. Also, do not wrap packages in brown paper and tie up with string. These items can get snagged on conveyor belts or machines while in transit.  Remember UPS guidelines  recommend that neither newspaper, nor bath towels are a proper cushioning for products.

Customized Boxing
The UPS Store carries quantities of different size boxes.  If you ever have a package with an awkward shape or size, the staff at the UPS Store can custom build your box if  The UPS Store does not carry a corresponding box.

Look at this fishing pole.  It requires a Custom Box.  First we use commercial glue for affixing a 2nd box to the 1st box so no shifting or movement will take place.  Then we bubble wrap the pole, insert our loose fill, and tape it up with the H style of taping.

Shipping Products with Batteries
When shipping a toy or electronic item that requires batteries, please remove the batteries first.  If sound or movement occurs, it could possibly be stopped for inspection by UPS and in turn be held up during transit.

Use Shipping Labels
It’s always important to put a shipping label inside of the box in the event the label is removed by a machine during transit. This way, UPS could open the package and would still know where the package is to be delivered.

If you want to learn more you can get all of this information by going to UPS.com and searching dimensional weight.

AAA Discount
If you are a Member of AAA remember to show your AAA card to The UPS Store associate for 5% off UPS Shipping and 15% off the cost of the box; and packaging materials.

Large/Heavy Packages
If your item exceeds UPS length, width, height and/or the 150 lb maximum weight, please contact the nearest location of The UPS Store for a UPS Freight quote and/or shipping needs.

“Brown” Promotes ‘Green’
And for those “green” customers, should you have any foam packaging peanuts or bubble wrap just hanging around cluttering your home or business, please feel to drop it off at participating locations of The UPS Store for recycling.

Pack and Ship Promise
Participating locations of The UPS Store offer the Pack and Ship Promise. Our promise to YOU is if in the unlikely event an item packed by our associates and shipped via UPS is damaged or lost, you’ll be reimbursed for the item’s value (subject to the lesser of actual value, replacement or repair cost), the full retail price of packaging materials and services, and shipping charges (excluding declared value charges). Restrictions apply. 

WHY do it your self?
You can save time and have one less thing to worry about by having the professionals at The UPS Store Pack and Ship your gift/item.

UPS has ALL the Supplies
If you want to pack your goods yourself, keep in mind that The UPS Store carries all the supplies needed to pack those items.

The UPS Store thanks you for your time and should you have any additional questions, please visit www.theupsstore.com to find the location nearest you.

Payment Processing Webinars – Recordings Now Available!

April 15th, 2009

The Recent Webinars about Payment Processing were recorded and are now available to watch. Here’s a quick summary of what they cover. Let us know what you think and please feel free to share:

Understanding Merchant Accounts (For Beginners)

Worldwidebrands.com’s President, Colette Marshall and Paul Levine, President of Superior Bankcard Service, an Intuit Company, discussed the basics of processing payments online and answered key questions asked by webinar attendees. The session covers:

  • • Understanding the payment process
  • • Questions to ask when talking with a potential Merchant Account provider
  • • Understanding of the application process when seeking a Merchant Account
  • • Avoiding Merchant Account mistakes
  • • Avoiding Charge Backs

Watch the free webinar recording here

Payment Processing (For Experienced Sellers & Wholesale Suppliers)

Worldwidebrands.com’s Director of Operations, Tisha Rogers and Paul Levine, President of Superior Bankcard Service, an Intuit Company, discussed what online retailers and wholesale suppliers, with existing Merchant Accounts, can do to reduce their current costs of processing. The session covered:

  • • What is a fair price to pay for processing?
  • • How to negotiate a better deal with your current provider
  • • How to explore and examine your options
  • • Going through a Gateway or going direct
  • • What are the main differences between payment processers?
  • • Understanding and avoiding charge backs

Watch the free webinar recording here

Making money online the old fashioned way

April 13th, 2009

We always get asked the questions:  How do you make money online?   Well our media team a few months ago made this funny quick tip … Watch , Enjoy, Comment and Share!

Tip of the Day: Typing Good Content

April 3rd, 2009

Have you ever sat staring at your computer screen waiting
endlessly for good content to pour out of your fingertips?

We all know that content is king. Writing relevant titles
and descriptions is a major element of selling your
products online. You need to describe your product in
a way that your customer desires it even though they
can not physically touch it. You also have to create the
sales copy that goes around it and the articles with
keywords that help drive the traffic to your site
or auction listings.

If you’re anything like me, writing does not come naturally.
For some people it flows out of their fingertips like
Niagra Falls. For others, that cursor just Keeps Blinking.

You always have options:
1) You can hire someone to do it for you (elance.com or guru.com)
or 2) You do it yourself.

Option 2 seems like the best option when you’re just
starting out. But where do you start?

I personally follow John Carlton on his blog for
content writing tips. He has a really easy – straight forward
simple writing system that I use to help me out.

Check out his blog

Happy typing!

Colette Marshall
President
WorldwideBrands.com

Follow me on Twitter: www.Twitter.com/ColetteMarshall

The critical parts of Merchant Accounts (Plus Sign up for a Webinar)

March 26th, 2009

Your Product Sourcing Newsletter is ready!

Make sure to check out:

– Featured Article about Merchant Account Processing
Sign up for one of our WEBINARS! Details under eBiz Solutions
– Upcoming Trade Show information
– Spotlighted Wholesale Supplier ready to work with you.
– …and more…

Click Here to Open the Product Sourcing Newsletter

Breadcrumbs, Metatags and SEO for Yahoo Store

March 24th, 2009

Most online sellers don’t understand how metatags and breadcrumbs work.  1Choice4YourStores’, Shawna Fennell, and Worldwide Brands, Colette Marshall, break down those webmaster terms into plain English, and demonstrate why they are so important to both your customers and your search engine optimization.  They show you how to easily make use of these SEO tools, and what common mistakes you should avoid for your Yahoo Store.

Let us know your feedback on these videos.  Would you like to hear more?  What topics are you interested?  Comment on this video and let us know.

Store.

Quality Links and SEO for your Yahoo Store

March 10th, 2009

With internal linking and relevant anchor text, you can improve your customers’ online experience, as well as your own SEO.  See simple ways to get quality backlinks and content the search engines will like.  WorldwideBrands.com’s Colette Marshall and 1 Choice 4 Your Store,  Shawna Fennell,  talk about how to effectively use these optimization techniques for your Yahoo Store.

Interested in watching more videos?  Check out the other Yahoo Videos with Shawna Fennell

Unique Content & SEO – Additional Tips for Improving Your Yahoo Store

February 23rd, 2009

The keyword relevance in your product descriptions is one of the key elements to getting customers to find and buy your products online.  If you understand what the search engines are looking for, you can create good, quality content on your own.  Colette Marshall, of WorldwideBrands.com, and Shawna Fennell, of 1 Choice 4 Your Store, explain how to create unique content and share ‘white hat’ SEO techniques that will bring your Yahoo Store to the top of the search engine results.

Don’t forget!  If you’re a Member of Worldwide Brands, check our your special bonus in your Member Center for the first 6 months on Yahoo Stores for free.

If you’re not a member yet, learn more about this special offer.