Yahoo Stores: How SEO friendly?

February 4th, 2009

Knowing your product and using the right keywords in your description to describe that product will help you optimize your Yahoo Store to increase your sales. Talk with your wholesale supplier about the best words to describe the product you are trying to sell. Do you research to find what customers are typing in the search engines, and make your product names and descriptions relevant inside your Yahoo Store. In the video above, Colette Marshall, Worldwide Brands Marketing Director talks with Shawna Fennell of 1Choice4YourStore about how SEO (Search Engine Optimization) friendly Yahoo stores really are.

Remember, as a Worldwide Brands member, you can get the first 6 months free for Starting a Yahoo Store.

2009: The Beginning of a New Beginning – By Chris Malta

January 9th, 2009

The first edition of the Product Sourcing Newsletter  for 2009 was just posted. 

Check out:

    * A new ecommerce Wholesale Supplier

    * A new article on ‘Starting a Business in a
       time of Recession’ by Chris Malta

    * January trade shows coming to your area

    * Get 6 months free with Yahoo

    * …and much more.

Go here to open the Newsletter

The Dust has Settled

January 6th, 2009

Thanks Everyone for Your Patience!   The Dust has settled.  Our new server is now launched and once again very active helping you all find the best drop shippers and wholesale suppliers in the online retail industry whether you’re selling on eBay, selling on Amazon, or your own website.  

We pride ourselves in the best personal customer service.  If you still have any questions about your Worldwide Brands account or how Worldwidebrands can help you, please give us a call  877 637 6774 or email at

Colette Marshall
Director of Marketing

Free Dropshipping and Wholesale tips videos while the dust settles

January 5th, 2009

Please Pardon Our Dust as we work to continue enhancing your customer experience

Please Pardon Our Dust as we work to continue enhancing your customer experience


On Sunday Morning,
January 4 at about 5 AM, our Windows Web Server underwent one of those “Windows Updates” that we all know and love so well. :o) Unfortunately, during this Update, the Server developed a ‘Windows Operating System Error’. I’m sure we’re all familiar with those too, aren’t we!

Our Hosting company, Peer One, decided it was necessary to re-load Windows Server onto the machine. Since this web server has been running faithfully without any down-time for more than four years, but was getting a little older as computers go, we decided to take advantage of this opportunity to build a brand new Web Server for Worldwide Brands.

So, Peer One is now in the process of working with us to build a bigger, better, faster, more efficient Worldwide Brands Web Server to handle your needs for the next several years into the future. While this represents a slight inconvenience for a couple of days, it is overall a great benefit to all our Visitors and Members. So, please “pardon our dust” as we build a new, faster, better Worldwide Brands Web Server. We expect it to be fully operational by Tuesday, January 6 at the latest, and look forward to seeing you back here then!

If you have any questions, you can reach our toll-free Customer Service at

My sincere thanks for your patience and understanding as we work to improve our services to you!

For free drop shipping and wholesale education, you can visit to watch the Top 20 Wholesale Tips  and Shipping Best Practices with UPS, and much more. 

Follow us for free on Twitter for continued updates,

Chris Malta

Drop Shipping and the New Year

December 31st, 2008

istock_000003866498xsmallThis is the time of year that a lot of people decide to begin their own online business. New year, new resolutions, new chance for a fresh start.

With the current economy and high unemployment, many people NEED to start an online business, because they need an extra source of income to get by. That’s why, this month, I want to focus on one of the easiest ways to get started selling online – drop shipping.

Drop shipping, for anyone who doesn’t know, refers to purchasing products from wholesale suppliers, one-at-a-time, and having them shipped directly from your wholesaler’s warehouse to your customers’ homes.

Not every wholesaler will drop ship their products for you. The reason for this is that wholesalers operate on very thin margins and make their money by selling in large volumes. In many cases, wholesalers simply can’t afford to drop ship products and still make a profit. That doesn’t mean, however, that you can’t find dropship wholesalers who will work with you.

The first thing you need to know is that, in order to set up accounts with them, you will need to make your online business legal. Regardless of whether or not they drop ship, real wholesalers will require your business name and tax ID in order to sell products to you at wholesale prices. (There are legal reasons why they do this.) You can find out how to get a sales tax ID for your state inside our Resource Center.

*On a side note:* If a supplier tells you that you don’t need to be a legal business to work with them – run as far and fast as you can. No matter how much they may claim to be a wholesaler, a supplier who sells directly to the general public (a.k.a. anyone who is NOT a legal business) is called a ‘retailer’. And since YOU are the retailer in this scenario, you don’t want to be buying from another retailer. This will only raise your product costs and lower your profit margins.

To make sure we’re all on the same page, let’s look at an example of how drop shipping works:

You decide to get started online and take advantage of the 2 months of waived ‘Selling on Amazon‘ fees that you receive as a bonus with your membership to ‘The Whole Sale‘. Inside the Worldwide Brands’ Members’ Product Sourcing tool, you find a dropship wholesaler of bread and cake pans, and you put up a number of their products on Amazon.

When Amazon notifies you that you have sold a set of pans, you immediately pass that order, along with your buyer’s information, to your drop shipper, who then sends the pans to your buyer’s address.

Your buyer pays you; you pay your supplier. The difference between your retail price and the total cost of listing and selling those pans is your profit.

That is the basic outline of the drop ship process.

There are several things about drop shipping that I want to cover with you, but there’s no way to touch on them all this week. So over the next couple weeks, we’ll talk about:

  • the drop ship fee
  • drop shipping best practices
  • drop shipping profit margins
  • drop ship suppliers
  • drop shipping logistics

But today, we’re going to start out by explaining WHY drop shipping is such a great product sourcing method for you when you’re a new online seller. There are several key reasons:

  1. Lack of start-up costs. One of the biggest reasons people are starting to sell online is that they need extra money. They don’t HAVE a start-up budget. Drop shipping is the only wholesale product sourcing technique that doesn’t require any sort of investment in inventory. In many cases, your buyers pay you before you even have to pay your supplier. This makes drop shipping an ideal arrangement for anyone looking for a low-cost way to start a home business.
  2. No risk required. Because there is no inventory investment, you don’t have to worry about spending money on products that might not sell. You don’t have any funds tied up; so you don’t stand to lose anything if a product doesn’t move.
  3. Ability to offer a deep selection. Since you don’t have any carrying costs, you can easily offer a deep selection within your product niche (which is a great way to ‘add value’ to your online store). You can become the go-to retailer for your particular niche market.
  4. Ease of test-marketing. There’s no cost to test market seasonal products, special holiday items, and new ‘trendy’ items. That’s not to suggest you shouldn’t do your market research; but if you make a mistake and pick a ‘dud’, you don’t have to eat your losses.
  5. No storage issues. With stockless retail (as drop shipping is sometimes called), you don’t have to turn your guest room, basement, or garage into a storage facility. And as your e-business grows, you don’t have to rent warehouse space or deal with warehouse staffing, handle inventory management and tracking, or worry about reordering products before you run out.
  6. No shipping issues. You don’t need to buy special packing materials or boxes; pull the right products to fill every order; or wrap, pack and address every order. And you never have to set up an account with a shipping courier, schedule package pick-ups, or take your packages to a shipping center.
  7. Recovered time. Tracking inventory and shipping orders can eat up a BIG chunk of time for online sellers. The time that you gain back by NOT having to repeat these tasks, day after day, is time that you can now spend finding new products to sell online and marketing your online business to the world.

As you can see, there are some very compelling reasons why drop shipping is a great way for you to get started selling products online. It affords you an opportunity to start a home business even if you lack the money to get one going. Online success is never an ‘easy’ thing, but drop shipping is about as easy an entry point into ecommerce as you can ask for.

Next week, we’ll cover the limitations of drop shipping and how to overcome them.

Our “Beating The Recession” Videos

May 28th, 2008

These videos dramatically remind people of the severity of our current economic situation, and then provide the facts about a very real solution: eCommerce, the only remaining recession-proof marketplace!  Worldwide Brands CEO Chris Malta and President Robin Cowie personally lay out what this unique and powerful video series involves and the tremendous scope of the free gifts we have to offer.

Let us know your opinion on the state of the economy
and your thoughts on these videos

To get all the special gifts that Rob and Chris mention in the videos, all you have to do is register your name and email address in the op-in box above on the right. You’ll get early notification on all the upcoming videos and you’ll be pre-registered for all special offers.

We’re GIVING this entire video series away for a

Please note that any blog comments containing links or signatures that lead to inappropriate “informercial” websites will be edited and the URL will be removed.  Worldwide Brands never passes along links to information that we have not extensively investigated and approved.