Happy Valentine’s Day February 14, 2012!!

February 14th, 2012

We take a moment on this day to reflect on what it is that we love. Our husbands, wives, children, family, friends, job….

Wait!?!?! Job?

Yes, we here at WorldwideBrands.com LOVE what we do! We love knowing that the hard work that we put into our Product Sourcing Tool by finding legitimate wholesale suppliers for our online retailer members keeps our members safe from scams and middlemen.

Do you love what you do? It’s always been said, that if you love what you do, it doesn’t feel like work. So why wake up and go to a job you don’t like? Why not spend your days working for yourself, be your own boss and love what you do!

Worldwide Brands can get you started right. Go here; http://www.worldwidebrands.com for more information.

Creative Commons License photo credit: qthomasbower

Poor Pictures on eBay, Hurts your Marketing

January 25th, 2012

Digital Camera

Marketing isn’t just about getting your message out there, it’s also about trying to get customers to purchase from you. A customer can’t physically hold the product or turn it around in their hands to look at it, so you have to provide that for them with images.

There are many sales lost everyday on eBay because of this one simple thing. Poor images.

When a potential customer searches through the eBay listings looking for the product they want to buy, they will encounter a list of matches to look at. Poor pictures on an auction will usually steer the customer away, because they can’t see the details on the image. That means for you, a lost sale or you will have to discount the product greatly to get rid of it, which hurts the market by devaluing the product.

So if your sales are hurting, check your images and description write-ups to see if there can be any improvements. You may find that the simple fix of taking great pictures of the products for sale and multiple pictures from different angles, will increase your sales.

Creative Commons License photo credit: ssh

What is a SKU?

January 16th, 2012

Picture Frames
I have seen this question from time to time my friends, so here is the answer.

A SKU refers to a Stock Keeping Unit and is unique to the company that issues it. The SKU is then assigned to each individual product.

So for example, let’s say that I make collage picture frames. I have one black picture frame, that holds 5 – 4×6 photos so my SKU for that product would be Blk546 (or any other number I make up).  I have that same picture frame, but in brown. So my SKU for that product would be different, I might use Brn546. This would carry on until individual product has its own unique SKU.

SKU’s assist warehouses in keeping track of their inventory. So knowing the number of SKU’s that each wholesaler has, tells you how much inventory they have.

If you have any additional questions about SKU’s, please ask them below!

Creative Commons License photo credit: ricardodiaz11

Happy Holidays from Worldwide Brands!

December 20th, 2011

Happy Holidays from Worldwide Brands $20 offHappy Holidays from Worldwide Brands!

It’s that time of year again when you need to seriously consider getting your business started right for the New Year.

According to the US Small Business Administration, over 600,000 people start a business every year. Many succeed and many fail.

Why do they fail? According to the SBA, many small business owners fail because they lack the training and knowledge necessary to run a successful business.

At WorldwideBrands.com we help you with that. We have eBooks, articles, videos, workbooks and more that will teach you how to get your business started right, how to work with wholesale suppliers, what are the best services to use and more.

Along with our fantastic training and education, our main business focus is our Product Sourcing Tool. Our Tool contains over 8 million wholesale products from thousands of wholesale suppliers that work with online retailers.

We investigate and certify each wholesale supplier before we list them in our tool so our members can be assured that they are working with a legitimate wholesale supplier and not a scam or a middleman.

Sign up with Worldwide Brands today by taking advantage of our special offer of $20 off! This coupon will expire on New Year’s Eve, so don’t miss out!

Go here: http://www.worldwidebrands.com/happyholidays

Working Within the Process – Setting Up Accounts with Wholesale Suppliers

November 30th, 2011

Currently, in our Worldwide Brands Product Sourcing Tool, we list thousands of genuine, verified Drop Ship and Light Bulk Wholesale Suppliers. We’re very proud of those numbers; it took a long time and a great deal of difficult research to get there. That’s more genuine Wholesalers, by far, than are listed in all the other lists and “directories” out there combined. We continue to add new distributors all the time.

However, once in a while we lose a distributor or two as well.

Why? Do they decide they no longer want to sell to home-based business? Do they go out of business? No. They decide that they don’t want to deal with the number of people we send them who do not follow their instructions when setting up a new account!

This can be a bad thing for both of us.

For us, it’s bad because we spend a great deal of time and money researching genuine Wholesalers. We don’t just pull these companies out of a quick trip to a Search Engine, like all the other lists and “directories” on the Internet. As you know from reading our site, we put a great deal of effort into our research, and spend a lot of money on large numbers of “raw leads” that we develop into just a few real Wholesale Suppliers that “make the cut” into our Product Sourcing Tool. We don’t like to lose those companies, but if they tell us to remove them, we remove them.

For you, it’s bad because every Drop Shipper and Light Bulk Wholesaler that drops out of our Tool is a lost opportunity for you. You won’t find most of these companies listed anywhere else, in any other list or “directory”. As I said, we don’t just search the Search Engines. Our “raw leads” are lists of thousands of manufacturers and wholesalers across the USA and around the world. We buy those lists from high-powered Research companies, and then we contact every manufacturer and wholesaler on those lists in order to find out if any of them Drop Ship, sell in Light Bulk Quantities, or will consider doing either or both.

We spend a lot of time, money and effort researching these wholesale suppliers and we love what we do!

The one reason, more than any other by far, that a Wholesale Supplier requests to be removed from our Tool is because they get tired of dealing with people who do not pay attention to their instructions on setting up new Accounts.

Let’s look at it from the Suppliers’ point of view. They think it’s wonderful to be in our Tool. We do not charge them a cent to be listed with us. If we did, there might be many companies who would not be willing to pay a listing fee. We would be short-changing you, our Members, by excluding legitimate Suppliers from our Tool simply out of greed. That’s not the way we operate. We list all qualified, genuine Wholesalers for free.

Again, the Suppliers think that’s great. We get emails and phone calls from them all day long, telling us how wonderful they think our Product Sourcing Tool is for their businesses. However, you have to understand that they are now getting a lot of new Account sign-ups, from our Members.

To the Supplier, that means Paperwork, and sometimes lots of it, depending on how they have their business set up. They all need to know who you are, so they have to process your New Account information. That takes them time. Most of them have to assign you to a specific Sales Rep. More paperwork; more time. Nearly all of them need to get a copy of your Tax ID. More paperwork; more time. After they have your New
Account fully set up and processed, they have a certain amount of time invested in you.

In the reality of the Business World, only about 10% of a Wholesale Supplier’s New Account sign-ups will ever do business with them. We know that a lot of our Members, when they get our Product Sourcing Tool, go a little wild and start signing up for accounts with nearly every Supplier we list!  That’s NEVER our recommendation, but it happens anyway! Those people who sign up for so many Accounts only tend to end up using a small number of them, once they finally decide what they want to sell.

As a result, about 90% of the New Account sign-ups that a Wholesale Supplier gets from our Members end up being unused; that Member will go off and use Accounts they set up with other Suppliers instead.

That, in itself, is not a bad thing. Wholesalers in general are used to this kind of thing. It’s a normal part of the wholesale-retail relationship, and the Wholesalers can handle that. The point at which some Wholesale Suppliers begin to get upset is when some few of our Members don’t bother to follow the Suppliers’ instructions.

I was talking with one of the owners of a Drop Ship wholesale company in our Product Sourcing Tool just a few days ago about this issue. He said that they have a very clear and simple sign-up process outlined on their Web Site, and that they had spent a good deal of money setting up and automating that process. I went to their web site to look at the process myself. It couldn’t have been simpler.

“I get emails all the time from your Members asking about New Accounts”, he said, “and that’s great. I have a standard email I send back, with instructions on how to go to our web site and sign up. But then, many of those people write back, asking more questions about the Account Signup Process. It’s all explained right there on the web site, where I told them to go in the first place. It seems that they just don’t want to take the time to read it. We don’t mind answering calls and emails from our Retailers. That’s part of our Customer Service. But, when we have to take time away from helping our existing Retailers in order to tell someone something that is already very obvious, it gets frustrating”.

“Then”, he went on to say, “we get people who are incredibly impatient. I get phone calls from people who say, ‘I emailed your company three times already about setting up a New Account, and nobody got back to me!’ We know our Customer Service is better than that, so we check our email Inbox. What we find is that they emailed us three times within the past hour, and we just haven’t had time to get back to them yet!”

We then talked about the thing that frustrates him the most. “People just bypass the whole process sometimes”, he said. “We’ll get emails that say ‘my name is Joe Smith, here’s my address, and this is my Tax ID. Set me up a New Account right away’. We simply will not do that, when we have a process already in place that’s designed to save us time, and save them time as well. They can go through the process on our site in just about five minutes, and our Database automatically sets them up with everything they need. We didn’t spend time and money developing that system so that we could go back and manually enter an Account for anyone who doesn’t feel like following our process.”

As you can see, there are reasons for following the processes laid out by the Wholesalers we list in our Product Sourcing Tool. This gentleman was considering asking us to remove his company from our Tool. Of course, we did not want to lose him, so I told him that I would write this article in order to help all of our Members to understand what suppliers like him go through in order to set up new Accounts.

We know that most of our Members do follow the processes that our Wholesalers ask them to. This article isn’t meant to chastise anyone. It’s just meant to help everyone understand these things from the Wholesalers’ point of view. The better you understand the companies you work with, the more successfully you can work with them! 🙂

So, here’s a quick list of things to remember when signing up for a New Account with a Wholesale Supplier, or with any Service or Supply company you might use in your business:

  • Read the company’s web site before calling or writing with questions. Most of the time the answer is already there for you.
  • Don’t get impatient! In the real business world, things take time. Many companies can set you up with an Account either instantly, or within a day or two. Sometimes it takes a week or two. Again, you’ll usually find Processing Time information right on their web sites.
  • Don’t try to shortcut the process! There are good reasons for the processes that Suppliers use. They generally do not like it when someone tries to “move to the front of the line” by calling or emailing outside of their process.

As I said, these tips work well for any company you work with, not just your Suppliers. You need the goodwill of the people who service and supply your business, so work within their processes, and you’ll find them very easy to work with!

Creative Commons License photo credit: Keith Williamson

Happy Thanksgiving 2011 Everyone!

November 23rd, 2011

Thanksgiving Dinner Turkey Drumstick Leg On Paper Plate free creative commons
Happy Thanksgiving Everyone!

We here at WorldwideBrands.com hope that everyone that celebrates Thanksgiving has a safe and Happy Holiday!

Always remember that Thanksgiving is a day for giving Thanks, nut just “stuffing” yourself with Turkey! 🙂

So THANK YOU to all of our fabulous members!

Creative Commons License photo credit: Pink Sherbet Photography

Is your online store ready for Black Friday 2011 and Cyber Monday 2011?

November 4th, 2011

shoppingBlack Friday & Cyber Monday are extremely popular shopping days! Why? The deals, coupons & freebies! Oh my! I’m excited just thinking about it!

Black Friday is always the day following Thanksgiving Day here in the US and marks the beginning of Christmas Shopping. This is traditionally meant for brick and mortar retail stores, but you can also get in on the action!

Cyber Monday is the first Monday that follows Black Friday. This is the day that many online retailers focus on. Since people are typically running around in the early hours of the morning on Black Friday and of course you need naptime after all the exhausting shopping!! Being online is far from many of their minds. That is why Cyber Monday is especially important to online retailers.

Many retailers are already advertising deals for Black Friday & Cyber Monday. Are you among them?

Have you been dealing with your wholesale suppliers about offering any additional discounts for this day or maybe at least be able to offer Free Shipping?

If not, you need to HURRY! Planning for these types of days should happen at least a month or more in advance!

You should already have web pages dedicated around these days and have already started advertising for them.

Some sites to promote your deals, you ask?

Here are some great ones to check out;
Black Friday Ads http://bfads.net/

Black Friday @ GottaDeal.com http://blackfriday.gottadeal.com/

Black Friday Info http://www.blackfriday.info/
Creative Commons License photo credit: tinou bao

Starting Your Internet Business Right – New for 2011-2012

November 3rd, 2011

Great news!!

Our most popular free eBook, that has helped millions of people start their internet business the right way, has just gotten better! From updated resources for 2011 & 2012 to new content including Marketing strategies!

If you are starting an online business or struggling with your current online business, then this eBook is for you! And best of all, it’s FREE!

Get the new copy here! http://www.worldwidebrands.com/wwb/kh_freeebookHOME.asp

Creative Commons License photo credit: kevin dooley

Beware of Drop Shipping ‘Agents’

October 27th, 2011

Using a Drop Shipper is a great way to sell products on the Internet. A legitimate Drop Shipper is a manufacturer or a wholesale distributor who will send products one at a time directly to your customers for you, from the warehouse.

You never have to buy inventory up front, and you never have to pack and ship products yourself.

All you do is place images of those products on your Auctions or Web Site, and you collect on every sale without ever touching the product.

Here at Worldwide Brands, our entire business is dedicated to making sure people have accurate, up to date information about legitimate Product Sources such as Drop Ship Wholesale Suppliers.

As we warn throughout our site, there is one constant thing in Internet Drop Shipping that you need to watch out for. Over and over again, you are going to see companies who do their best to make you think they are real wholesale drop shippers, when they are NOT. Companies who are NOT real drop shippers are middlemen whose sole business is to dip into your profits, by getting in between you and the real drop ship supplier.

Drop Shipping ‘Agents’ are a particularly interesting example of this. You see, they DO provide access to one, two, or maybe a few REAL drop shippers. However, they are STILL a MIDDLEMAN.

There are two problems with using Drop Shipping ‘Agents’.

They ARE middlemen. They charge you recurring monthly and/or annual fees that you should not have to pay in order to access the real drop shippers they provide access to. You should never pay a recurring fee for the ‘privilege’ of placing orders with a real drop shipper!

You’ll find the competition impossible to deal with. Most of these ‘Agents’ only give you access to one drop shipper. Even those ‘Agents’ who give you access to several drop shippers (and charge you more for it!) are doing something that can bury your business before it gets started. They are causing intense competition! They are going to advertise their service all over the Internet. Thousands, or even tens of thousands of people will pay for it. Guess what happens then? YOU, and all of those thousands of others are all trying to use the SAME small handful of Drop Shippers!  The competition becomes way too intense, and you’ll never sell anything!

Let’s take a step back and go over the whole issue.

A real wholesale drop shipper ALWAYS owns their OWN warehouse. They have offices in, or attached to that warehouse. It’s a physical building, with walls, windows, doors, maybe a few trees outside on the lawn. There is a loading dock, where trucks back up and deliver pallet loads of products. They have people working for them in that warehouse. The people who run their web site peek their heads out of the office doors and say, “Hi, Wanda!” and, “Hey there, Mike!” to actual human beings who work there, receiving inventory from manufacturing plants, packaging orders for drop shipping, putting a new filter in the Coffeemaker, etc.

Drop Shipping “Agents” work very hard to make you think they own their own warehouses. There are some who are very good at that. They tell you that you can access thousands, or even tens of thousands of products from their ‘warehouse’, or from many of their different ‘warehouses’ in different locations.

Again, here’s the first important part. Drop Shipping “Agents” do NOT own their own warehouses. They are MIDDLEMEN.

No matter how many products or warehouses these people claim to have, they don’t have a single one. They’re just sitting in a house or a rented office somewhere, thinking up clever web site text and new ways to make you think they are the real thing.

Some of them are even more clever. There are ‘Agents’ out there who will actually TELL you that they ARE ‘Agents’. They’ll tell you that even though they ARE ‘Agents’, they don’t really make any money by acting as a middleman. Some of them want you to believe the do it out of the goodness of their hearts. Others will tell you that they make their money only from your ‘Membership Fees’. However they say it, they usually bury this information in their sites, hoping you won’t pay attention to it, and they sugar-coat it in such a way that it sounds really good to you if you DO realize what they are up to.

Here’s how they operate:

1. They go out on the Internet and find one, two, five, or maybe even ten real wholesale drop shippers.

2. They contact these real drop shippers, and say, “Hey, send us a list of your products and a bunch of pictures, and we’ll help you sell them online through OUR order system”. Most real wholesalers know better than to deal with something like that. However, there will always be some who will go along.

3. They create a web site that makes it look for all the world that they are the Universe’s Answer to Drop Ship Warehousing and Wholesaling.

4. The small ones simply have one group of products you can order. When you place an order, they will turn around and send that order to the real drop shipper, who will send it to your customer.

5. The bigger ones will tell you that they have a whole bunch of “warehouses” all over the place, with clever names. North Warehouse. South Warehouse. East and West Warehouses. Pink Warehouse. Blue Warehouse. Plaid Warehouse. You get the idea, right? They’ll tell you that you can order from any one of those “warehouses”, for a price. Some of them give you one or two “warehouses” for your initial ‘Membership Fee’, and then jack up the ‘Membership’ cost if you want to order from more of their “warehouses”. Again, these people don’t have any warehouses! Their “warehouses” only exist in cyberspace! Each “warehouse” is nothing more than a collection of product images that these middlemen got from a wholesaler that YOU should be working with DIRECTLY, instead of paying some ‘Agent’ a FEE for the privilege. When you place your orders, those orders will simply be turned around by the ‘Agent’ to the real drop shipper for fulfillment.

Some of these “Agents’ will tell you that it’s better to work with them, even though they ARE ‘Agents’ because they are “centralizing” your ordering and shipping. Believe me, we’ve been in this business a long time, and we’ve never seen an ordering or shipping issue that was enough of a problem to justify ordering through middlemen. Not ever.

Is this illegal? No. Is it a Scam? No, not usually. It’s just a very poor business idea, in our experienced opinion.

Think about it the second part of the problem again. These people are offering you an indirect (middleman) route to a small handful of drop shippers. They’ll promote that same small handful of drop shippers to tens of thousands of people like yourself. Do you really think you’ll be able to compete with thousands, or tens of thousands of others, who are all trying to sell the same products from the same small handful of drop shippers? Not a very pleasant thought, is it!

Would you say it’s a good business decision to take a middleman route to a very small number of drop shippers being used by a huge crowd of others?

The answer is obvious, of course.

Creative Commons License photo credit: iboy_daniel

Creating a Website that Sells – How to Keep and Convert Shoppers

October 18th, 2011

Shopping and cooking
Designing a good sales website can be the difference between losing a customers and making a sale. You’ve got ten seconds to capture a shopper’s attention and convince them to stay—that’s how long it takes people to decide to keep reading, or move on.

Make Your Site User-Friendly
You need to plan your website carefully to make it really sell your product:

1. Have an attention-grabbing headline that tells customers what they’ll gain by staying. It should list some clear, compelling benefits—what they’ll learn and what kind of information you’ll provide.

2. Keep your website clean and simple. It should be easy on the eyes, with no more than a couple of key colors and a couple of easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.

3. Use more sales copy and fewer images. Images should be used strategically to support the sales copy, not vice versa.

4. Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask potential customers to click, you lose some.

5. Make your sales process quick and painless. Don’t use hidden links. If you want people to buy from you, you have to make it obvious how.

Develop Your Customers’ Trust
Your website has to convey credibility and professionalism—people won’t buy from you if they don’t trust you. There are two main ways you can build your customers confidence in you:

1. Share your qualifications: how you got here and why you’re able to help them. Don’t just bullet-point your credentials—talk to them. Relate your experiences and explain how this product has helped you—let them see there’s a real person behind the site. Create an About Us page!

2. Use testimonials from people who’ve actually used your products. Video, audio, and written testimonials accompanied with customer pictures are proven tools for creating credibility with consumers. Make sure your testimonials have actual, measurable results people achieved using your product.

Create Customer Loyalty
Sharing relevant, interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, post articles about great destinations for camping, or tips for staying safe in the woods. Give people a reason to come back to your site—there’s a good chance that, while they’re there, they’ll buy something. By educating your customers, you create a sense of loyalty that will make them want to buy from you rather than your competitors.

Creative Commons License photo credit: mcmorgan08