Always Be Professional – You ARE a Business!

May 31st, 2012

autoroute à emails...I recently had the privilege of doing Customer Support emails. I actually enjoy this, as it allows me to keep up with what’s going on with our members and customers and see if there are areas of improvement.

I was absolutely shocked and dismayed by the way people today compose emails! They sound like a bunch of 4 year olds demading things… I want, I want, I want…. Such rudeness!

This is not a great impression to make on another business and is that the way you want your customer support representatives treated? I think that so many people today are so used to digital communication, that they forget common courtesy.

Let’s look at this another way. If you walked into a room, with thousands of business people, and you walked up to someone that you didn’t know and said…

Do you do this…?  Can I expect this…? What is this…? How do I…? I want this…

That person will proabably be taken aback from the barrage of questions. No introduction either. Is this how you want to be treated?

A simple Hello or Hi and my name & company is goes a long way and it is polite. I would never walk up to someone and just start slamming them with questions. When we visit trade shows, we go up to a wholesale supplier and introduce who we are and what we do. We then start asking about their business and what it is that they provide and can possibly provide to our members to see if they would be a good fit for our Directory of Certified Wholesalers. We can only hope that our members email our listed genuine wholesale suppliers in the same manner.

So when you compose emails, don’t forget the Hello, Goodbye or the Thank you! Most importantly, don’t forget your NAME! We LOVE to know who we are answering!

Our CEO, Chris Malta, wrote about this situation in his eBook “Starting Your Internet Business Right”. You can download and read the eBook HERE.  In this eBook, he provides a lot of tips and advice for starting and running your business.

Creative Commons License photo credit: Biscarotte

Advice from a Wholesale Supplier – SPECIALIZE

May 14th, 2012

sound
We love the Certified Wholesale Suppliers that we list, and a lot of them are very knowledgeable about selling products, and they KNOW their products very well. Who better to tell you what sells well than the supplier you are getting the products from?

We recently interviewed one of our Certified Wholesale Suppliers that dropships as well as sells in light bulk, for our Newsletter. One of the questions we asked, was if they had any advice for online retailers. This particular supplier, offered some FANTASTIC advice that we would love to share in full.

We wrote a blog post a couple of months ago about Niche Stores. Find it here; http://www.worldwidebrands.com/blog/5-reasons-why-a-niche-store-should-be-considered/ The advice from this wholesale supplier matches this!

The Supplier; The Sound Professionals Inc.

Their advice: SPECIALIZE! There is no point in having thousands of products on your site that thousands of other sites have too. Ask the company you are dealing with for their top 25 selling products. Start with those. I have a motto – if Wal-Mart sells it, I don’t want it. In other words, if the consumer can find it locally at a cheap price, they are not going to buy it from you. Most people want instant gratification, they want their stuff NOW. Unless you can offer the consumer something that they can’t get elsewhere, they won’t buy from you!

Find this WBI Certified Wholesale Supplier and thousands more at http://www.worldwidebrands.com!

Creative Commons License photo credit: wolfpix

Take Time to Read the Material!

April 24th, 2012

confused
Are you one of those people who gets a new Barbeque Grill, opens the box and starts putting it together without reading the instructions?
I was, many years ago. I figured that if I had three or fewer parts left over after assembly, I was in good shape. Thankfully, I never did blow up the house.

With age comes wisdom, though, so they say. I guess the one thing that I can think of right now that is GOOD about getting on in years a bit is that I learned a long time ago that instructions are there for a reason. Barbeque Grills actually take LESS time to assemble when I DO read the instructions, even including the time it takes to do the reading. :o)

I can’t even tell you in round numbers how many people come to our web site, buy our membership, dive right in, and then start calling and emailing us with questions that are answered right there on our site to begin with, BEFORE the purchase.

Now, don’t get me wrong, here. We do NOT mind answering questions! That’s why we have such a great Customer Service Team. If they didn’t have questions to answer all day long, they just wouldn’t know what to do with themselves! My concern, though, is that if so many people who buy access to our Certified Suppliers are not “reading the instructions”, they are probably not doing it with any of the other EBiz Tools they use either.

If you’re not taking the time to read up about the tools you use for your EBiz, you’re wasting your time at best, and playing a very dangerous game at worst.

Wasting time is bad enough in Home-based EBiz. If you’re not familiar with how your EBiz Store Hosting works, how your Merchant Account really works, how your Ordering System functions, how your Online Advertising and Search Engine positioning should be handled, and so much more, then you’re not going to become nearly as successful as you could be.

It becomes a dangerous game though, to mention just one example, when you don’t take the time to understand how your new Online income affects your Income Tax. You do NOT want to find yourself owing big money that you don’t have at the year, after spending every cent you made Online all year long without putting any of it away for taxes.

W. Edwards Deming once said, “Learning is Not Compulsory…Neither is Survival”. I don’t think those words apply to ANYTHING BETTER than Home Based Businesses. Learn, Survive, Succeed. If you don’t Learn, you may survive and even succeed to a point, but certainly not to your full potential.

I know that many people don’t like to just sit and read. When you’re reading business information, it can get boring very quickly. That’s one reason we try to write all the free learning material on our site in the easiest, plainest way we can, while still staying on point. No matter how dull or boring, though, if you’re using a tool for your EBiz, READ and LEARN all you can about it. It’s actually a little like an Easter Egg Hunt. You’ll find that the tools you use have capabilities you didn’t even know about. ;o)

If you’re looking for some easy EBiz reading to practice on that really will help you out, check out our Free EBook, Starting Your Internet Business Right. You’ll find it here; Click for Free eBook

We’ve seen and heard people say for years, “How come HE or SHE is successful in EBiz, and I can’t seem to make this work, even though I use the same methods?” In my experience, it is invariably the fact that the successful person knows all the tools they’re using inside and out, and the unsuccessful person still has three pieces left over from the Barbeque Grill in the back yard.

Creative Commons License photo credit: Helga Weber

How to Make Money Selling Products with No Profit Margin

April 5th, 2012

cables
Have you ever bought a Printer for your computer, and wondered why you have to buy the Printer Ink separately? Ever bought a television, and then had to go buy the cables you need for it separately?

These are just two small examples of how the big chain stores actually make their profits in the Electronics market.

The Electronics market on the Internet is very often the first thing that newcomers to online business try to get into. It’s flashy and cool, and everybody says it’s the hottest market on the Internet. Well, maybe it is, but when you have, say, 100,000 people buying Electronics online every day, and 120,000 people selling them, none of the sellers are going to make much money.

It’s a pretty well saturated market, as has been for a long time. Most newcomers look at the wholesale pricing they get from Electronics Drop Shippers and other wholesalers, and complain that the prices are too high.

But they’re not. When you work with legitimate wholesalers like the ones you find in our Certified Directory, the prices are right where they should be.

The thing that most people don’t understand is that not only is Electronics highly competitive, which drives the profit margins down, it’s also an Accessory and Service Plan Market, and always has been. That means that the profits are not so much in the products themselves, but in the Accessories and the Service Plans that get sold with them!

Of course, you’re probably not going to be selling Service Plans for the products you sell on your website or eBay Auctions. So, let’s go back to the Printer Cable.

You can get a great printer for a good price at places like Best Buy. But, you can’t print anything until you buy the Cable, the Ink, and the Paper! And once again, that’s where Best Buy makes their money.

You can do the same thing. If you feel that you must sell in highly competitive markets, look at the products you’re selling, and think about the kinds of accessories that can go with them. Then, create package deals that you can sell on your Stores and Auctions. That’s how people who ARE making money in Electronics are MAKING that money!

Talk to your Supplier. Ask them what they carry that you can use to accessorize the products you sell, no matter what market you’re in. I guarantee you’ll find that the accessories carry a higher profit margin than the base products themselves, and that’s where you’ll make your money.

Creative Commons License photo credit: Peter Kaminski

5 Reasons Why a Niche Store Should be Considered

March 20th, 2012

Dollar HeartNiche websites are a great way to sell online! A niche website is a site where you sell one type of product. For example, a site dedicated only to coffee grinders or a site only for drink coasters. I’m not talking about a site with only one coffee grinder or one set of coasters! A niche site will have many different options for coffee grinders or drink coasters.

These simplistic product sites have many benefits;

1. Advertising
When you try to have a website full of many different products (such as a general store or discount store) you will have to advertise for all of your products. This can get VERY expensive and time consuming! Wouldn’t you rather advertise for only a few things versus several hundred?

2. Authority
Authority of a website is very important to the search engines. Authority shows the search engines that your site knows what it is talking about. Gearing all of your advertising and site content towards one type of product will show the search engines your knowledge and authority on those products.

3. SEO & Marketing
This is similar to the first two points. For good SEO, make sure to choose your keywords carefully. Only having one type of product to concentrate on, keeps your keyword amount low, and you are able to work harder on these particular keywords to get them ranked versus trying to get hundreds of keywords ranked.

4. Multiple Sites and Selling Channels
Niche websites allow you to create and manage multiple websites a lot easier. You can get one niche website completed, including SEO & Marketing, and then start working on another niche site. This will allow you test different platforms and selling channels as well. See which works best for you!

5. Qualified Leads
When people are searching the internet for a particular product to buy, they will be specific in their search terms. A well laid out, clean looking niche store, with good SEO & Marketing, will bring your store up higher in the search engines and give customers what they are looking for, the product they searched for plus options they may never have considered!

Creative Commons License photo credit: cmpalmer

Do your homework before deciding what to sell online!

March 6th, 2012

handbags
I LOVE Coach Handbags. They are among my favorites in designer handbags. I have a few in my collection and I’m always on the lookout for another style that I like.

Since I love Coach Handbags so much, wouldn’t it make sense that I should sell them?

But, before I set my heart on something to sell, I should look at all the factors involved.

First, Coach doesn’t allow their handbags to be sold online by just anyone. They restrict their sales to prevent counterfeit products. So they only prefer to work with stocking retailers, specialty stores and catalogs that can meet their criteria.

Second, they are not looking to setup new wholesale relationships. They already have the stores they want to resell their products, and they aren’t looking to expand into new territories.

How do we know this? It’s on their website in the company information section.

Coach isn’t the only company like this. There are many other brands and designers that restrict sales and the product types don’t just stop with trying to purchase wholesale handbags. Electronics, baby items, clothing and more are restricted by many brands.

Make sure to do your homework before you decide on what product to sell, because there is a big chance that you cannot sell that product! Check out their websites, look at their FAQ’s, policies and procedures to determine if the company will even work with you at all.

We here at WorldwideBrands.com know and understand the difficulties that many online retailers face in locating products that they can sell. We only list in our Directories products that are available to online retailers and small based home business owners.  We verify the legitimacy of these companies to protect our members from scams, middlemen and counterfeit products. We do our homework so our members don’t have to waste their time running in circles and just focus on what is important; selling products online.

Creative Commons License photo credit: WTL photos

Happy Valentine’s Day February 14, 2012!!

February 14th, 2012

Heart
We take a moment on this day to reflect on what it is that we love. Our husbands, wives, children, family, friends, job….

Wait!?!?! Job?

Yes, we here at WorldwideBrands.com LOVE what we do! We love knowing that the hard work that we put into our Product Sourcing Tool by finding legitimate wholesale suppliers for our online retailer members keeps our members safe from scams and middlemen.

Do you love what you do? It’s always been said, that if you love what you do, it doesn’t feel like work. So why wake up and go to a job you don’t like? Why not spend your days working for yourself, be your own boss and love what you do!

Worldwide Brands can get you started right. Go here; http://www.worldwidebrands.com for more information.

Creative Commons License photo credit: qthomasbower

Poor Pictures on eBay, Hurts your Marketing

January 25th, 2012

Digital Camera

Marketing isn’t just about getting your message out there, it’s also about trying to get customers to purchase from you. A customer can’t physically hold the product or turn it around in their hands to look at it, so you have to provide that for them with images.

There are many sales lost everyday on eBay because of this one simple thing. Poor images.

When a potential customer searches through the eBay listings looking for the product they want to buy, they will encounter a list of matches to look at. Poor pictures on an auction will usually steer the customer away, because they can’t see the details on the image. That means for you, a lost sale or you will have to discount the product greatly to get rid of it, which hurts the market by devaluing the product.

So if your sales are hurting, check your images and description write-ups to see if there can be any improvements. You may find that the simple fix of taking great pictures of the products for sale and multiple pictures from different angles, will increase your sales.

Creative Commons License photo credit: ssh

What is a SKU?

January 16th, 2012

Picture Frames
I have seen this question from time to time my friends, so here is the answer.

A SKU refers to a Stock Keeping Unit and is unique to the company that issues it. The SKU is then assigned to each individual product.

So for example, let’s say that I make collage picture frames. I have one black picture frame, that holds 5 – 4×6 photos so my SKU for that product would be Blk546 (or any other number I make up).  I have that same picture frame, but in brown. So my SKU for that product would be different, I might use Brn546. This would carry on until individual product has its own unique SKU.

SKU’s assist warehouses in keeping track of their inventory. So knowing the number of SKU’s that each wholesaler has, tells you how much inventory they have.

If you have any additional questions about SKU’s, please ask them below!

Creative Commons License photo credit: ricardodiaz11

Happy Holidays from Worldwide Brands!

December 20th, 2011

Happy Holidays from Worldwide Brands $20 offHappy Holidays from Worldwide Brands!

It’s that time of year again when you need to seriously consider getting your business started right for the New Year.

According to the US Small Business Administration, over 600,000 people start a business every year. Many succeed and many fail.

Why do they fail? According to the SBA, many small business owners fail because they lack the training and knowledge necessary to run a successful business.

At WorldwideBrands.com we help you with that. We have eBooks, articles, videos, workbooks and more that will teach you how to get your business started right, how to work with wholesale suppliers, what are the best services to use and more.

Along with our fantastic training and education, our main business focus is our Product Sourcing Tool. Our Tool contains over 8 million wholesale products from thousands of wholesale suppliers that work with online retailers.

We investigate and certify each wholesale supplier before we list them in our tool so our members can be assured that they are working with a legitimate wholesale supplier and not a scam or a middleman.

Sign up with Worldwide Brands today by taking advantage of our special offer of $20 off! This coupon will expire on New Year’s Eve, so don’t miss out!

Go here: http://www.worldwidebrands.com/happyholidays