Keeping Up Appearances: Building Customer Confidence

Keeping Up Appearances: Building Customer Confidence

October 10th, 2011

cash registerBefore purchasing with you, buyers must perceive that your business is legitimate and real. But establishing customer  relations takes time. And if they don’t feel comfortable buying from you, you’ll never get a chance to develop those relationships in the first place!

Image Is Everything
Here are some simple ways to impress would-be buyers and put a professional front on your eBiz:

1. Provide a toll-free number on your website. Making it easy for customers to reach you tells them you value their time and business. Check out for their very affordable plans.

2. Get a Business Mailing Address, through the UPS Store or MailBoxes, Etc. Using a P.O. or an obvious home number, like 313 Lark Lane, Apt. D, as your business address, detracts from your credibility as an established retailer. Having a business mailbox not only projects a larger corporate image, but also provides benefits like 24-hr access, package notification, and mail holding and forwarding.

3. About Us. Make sure to have an about us page that reflects who you are as a business and don’t be afraid to be a little personal! A buyer that understands what your business is all about and learns a little about you, may be more inclined to purchase from you.

4. Great Layout. Have a great easy layout to your website and make sure that all your images are clean, organized and all the same size. Taking care with your website and images will show that you care about the appearance of your business.

All of the above recommendations are easy to implement and include. Add some personal touches, don’t be afraid to ask friends and family for feedback and ask yourself some questions; Does this online store look credible? Would I buy from this store?

Creative Commons License photo credit: skpy


  1. It is actually a great and useful piece of information. I am happy that you shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

    Comment by service — October 28, 2011 @ 8:02 am

  2. Exceedingly educative many thanks, I do believe your readers would most likely want further writing along these lines carry on the good effort.

    Comment by Michael Jefferson — November 4, 2011 @ 1:21 pm

  3. Your site has inspired me to really change the way I run my site. I want to thank you for your hard work.

    Comment by Michael Wallace — December 3, 2011 @ 3:39 pm

  4. Hello! Not more than few days ago I spoke with some of my friends about this. I found your post very useful and if it’s not a problem for you, I’m going to share it on FB. Thanks!

    Comment by prodotti per pulizia — February 20, 2012 @ 4:46 pm

  5. such great info here!

    Comment by Dannie Antonetti — March 30, 2012 @ 5:17 pm

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