Before purchasing with you, buyers must perceive that your business is legitimate and real. But establishing customer relations takes time. And if they don’t feel comfortable buying from you, you’ll never get a chance to develop those relationships in the first place!
Image Is Everything
Here are some simple ways to impress would-be buyers and put a professional front on your eBiz:
1. Provide a toll-free number on your website. Making it easy for customers to reach you tells them you value their time and business. Check out RingCentral.com for their very affordable plans.
2. Get a Business Mailing Address, through the UPS Store or MailBoxes, Etc. Using a P.O. or an obvious home number, like 313 Lark Lane, Apt. D, as your business address, detracts from your credibility as an established retailer. Having a business mailbox not only projects a larger corporate image, but also provides benefits like 24-hr access, package notification, and mail holding and forwarding.
3. About Us. Make sure to have an about us page that reflects who you are as a business and don’t be afraid to be a little personal! A buyer that understands what your business is all about and learns a little about you, may be more inclined to purchase from you.
4. Great Layout. Have a great easy layout to your website and make sure that all your images are clean, organized and all the same size. Taking care with your website and images will show that you care about the appearance of your business.
All of the above recommendations are easy to implement and include. Add some personal touches, don’t be afraid to ask friends and family for feedback and ask yourself some questions; Does this online store look credible? Would I buy from this store?