For a lot of people, Friday the 13th represents a day of bad luck. As a business owner, however, it represents something completely different … opportunity.
Friday the 13th is an opportunity to reach out to prospective customers and do special in light of the date. Whether that means running a special promotion for that day only or even reminding people to enjoy their Friday the 13th is up to you, but if you let it go by you’re missing out on the opportunity to communicate with potential customers.
Today is just one example though, there are plenty of special dates just like Friday the 13th that bring us together — whether it’s in light of superstition or a national holiday, we unite on certain days with a type of universal understanding. Getting your brand involved with that unity might mean the difference between selling product and not selling product for certain customers, so it’s crucial for business owners to reach out to their community of potential customers every opportunity they get.
Consider keeping a calendar that gives you advanced notice of upcoming holidays or special days, such as Friday the 13th. Paying close attention to what’s on the horizon will give you a chance to prepare a sale, newsletter, or blog content directly related to that date.
Are you doing anything special for your potential customers today? How about in the near future?