Five Ways to Make Your EBiz Look More Professional

June 7th, 2013

Selling online is largely about trust, and many online consumers are wary of buying from a Home-based Business.

There is absolutely nothing wrong with running an Online business from your home. It’s become a HUGE part of the overall Internet Marketplace!

Honest LinkinHowever, when you’re selling online, you’re asking people to trust your business with sensitive information, like their Credit Card numbers, and sensitive material, like their money. You’re also asking people to trust that you will deliver a product that they really want, in a timely manner and in one piece!

A tremendous number of online shoppers still will not buy from an online business if it’s obvious that the business is run from someone’s home.

Perception is the key, here. You’re an honest person, you’re selling good products, you are working hard to provide great service for your customers, right? Of course you are. BUT: when a careful online shopper (most online shoppers ARE careful!) checks out your web site or Auction store and looks for some basic information on your business, what are they going to find? The potential Customer’s perception of your business is going to make all the difference when it comes to whether they buy from you or not.

If they find that your Business Name is simply “Joe Smith”, your Business Address is “123 Main St., Apt 4”, there is no Business Phone Number, your Business Email Address ends in “Aol.com”, and you have NO Privacy Policy, Shipping Policy, Return Policy, etc., in your store, forget it. The Customer is going to go elsewhere, and you’re going to sit at home wondering why everybody ELSE is making money in ECommerce, and you’re not.

This is the way a huge number of Home-based ECommerce Businesses are set up, and even if many of them are making money, they could be making a lot more. Your potential Customer must perceive you to be a legitimate business, and should not be able to easily tell that you work from home. So, the following Five Tips are designed to help you with these things.

  1. Get a legal Business Name. There are many reasons to form a legal business; we talk about that all the time on our web site. This is just one of those reasons. It’s not hard in most places, it’s not expensive in most places, and it WILL make your business look more professional to your Customers. Your business name should probably be a generic name; don’t tie it to a particular product or service. A business name like “Joe’s Fingernail Clippers, Inc.” isn’t going to work well when you decide to open another store to sell Kitchenware. A business name like “J. Smith and Sons, Inc.” is a good, professional sounding generic name that can be easily retained when you start to expand your business into all kinds of different online ventures.

  2. Think about your home address. If your home address is 23 Wildflower Lane, potential Customers are going to be pretty sure you’re working from home. If your home address is 2112 Boulder Blvd., that’s better, and will probably work as a business address. If you ARE stuck with a home address that’s something like “Wildflower Lane”, think about getting a UPS Store Mailbox, or something similar. UPS Store Mailboxes are a great service, and always give you a more professional sounding address. It’s well worth the few dollars per month.

  3. Put a Business Phone Number on your Store. Most people who own Home-based ECommerce Businesses, when they do this, put their home phone number on the Store. That may not be the best idea, especially if it’s likely that your teenage son may answer it when you’re busy, and say to a potential Customer, “Uh, Mom’s in the bathroom. Do ya wanna leave a message?”, or if when YOU answer it, your potential Customer can hear your kids yelling in the background, or the TV blaring. Bad, bad, BAD! If those things are likely, seriously consider adding a second phone line to your home that ONLY you answer, preferably in a small but quiet room that you can use as a home office. When you’re not there, make sure the answering machine message on that line says, “Thank you for calling J. Smith and Sons, Inc. Our representatives are currently busy…” (you know the rest!).

  4. Get an Internet Domain Name for your business. For goodness sake, don’t accept and answer your ECommerce business email from your personal AOL email account, or worse yet, from those free Yahoo and Hotmail email accounts! Nothing screams “small home business!” like an email address like that! Once you choose a business name, get a Domain Name that matches it, like “www.JSmithAndSons.com“. When you get that Domain name, make sure it comes with Email Addresses (most of them do). That way, you can set up several business email addresses, like “Orders@JSmithAndSons.com“, and “Service@JSmithAndSons.com“, etc. Very professional!

  5. Make sure you display Policies on your Store Site. What are Policies? Just go to any big, professional Online Store and take a look at their Privacy Policy, their Refund Policy, their Shipping Policy, etc., etc. Then create Policies of your own containing the same kind of information, related to how YOU do things in your business. Slightly painful and boring to do? Yes. A sure way to make your business look more professional and earn more money? Absolutely.

Once again, perception is key in Online Sales. If you let yourself look like a little guy, you will be a little guy. Look and act like a Pro, and you’ll be surprised at the difference in the money you earn online. :o)

Contacting a Wholesale Supplier

May 31st, 2013
linkin emailing

Linkin Emailing a Wholesale Supplier

The more professional a Wholesaler thinks you are, the more anxious they will be to deal with you.

We were accidentally sent an email by someone who is a Member of our WBI Certified Wholesale Directory recently. The sender thought he was emailing one of the Suppliers we list. Instead, somehow, he managed to email us.

He was trying to email the Wholesale Supplier to ask for a Retail Account setup, so that he could do business with them through his ECommerce site.

When I saw the email, I cringed. I knew that this person was going to have a great deal of trouble communicating with Wholesale Suppliers, and possibly even causing them to decide not to deal with him at all.

The email went like this:
i want to sel the porduct’s you have. send me catalogs i need tohave all your pricestoo. i am making a ebay store to sell lots of product’s i am not working because of downsizing i have to make money right now

TR

Now, if YOU were an Account Representative at a Wholesale Supply company, and you got an email like this, what would YOUR first impulse be? Yep. DELETE!

We aren’t Account Reps for a Wholesale Supply company, so we took the time to send this person back an email gently suggesting some serious corrections. We never got a reply, so we can’t say whether or not he took our advice.

Most people don’t send emails that are THAT bad, but everybody needs to consider that an Account Request Email is the first impression you are making on a Supplier that you may want very much to work with. You need to make a good impression, or you may never get a second chance!

So, let’s take this email apart and look at what’s wrong with it, and then we’ll talk about how to construct an effective Account Request Email.

1. You can’t tell by looking at the email text above, but this email came to me from a FREE Email Service. That, right there, is not a good start. People in business know that free email services like Hotmail, Yahoo, and all the others are FREE. Those services might be great for personal use, but for Heaven’s Sake, if you are going to be in business, PLEASE get yourself a Domain Name that reflects your BUSINESS name, and gives you the ability to have Email Addresses with it. When you send a business email from a free email service, it makes you look like a small-time operator to the business you’re emailing.

2. There was NOTHING in the Subject line of the email received. Subject lines exist for a reason and should be used, especially in a business email. He should have put “Retail Account Request” in the Subject line of the Email. A Wholesale Account Rep loves to get emails that have subject lines like that. It means more potential business for them, and they are sure to open the email!

3. There are very obvious spelling errors in the email. Hey, not everybody is a good speller. That’s fine. But Email programs have spell checkers! If you know your spelling isn’t that great, use the spell checker!

4. There is absolutely no capitalization and very little punctuation in the email. Capitalization is a necessary function of communicating in the English, or in any other language. This is an Account Request Email, not an online chat session! This person needs to remember that sentences start with capital letters and end with periods, especially in business communications!

5. There are words that are run together in the email, with no spaces in between. That smacks of pure carelessness and indifference, and is a great way to make a very bad impression on a potential business contact.

6. The email is a DEMAND, not a REQUEST. “send me catalogs“, instead of “Please send me catalogs”. When you’re making a first contact with a Wholesale Supplier that you want to work with, remember that YOU are the one at a disadvantage. Wholesale Suppliers generally have plenty of Retailers to work with, especially smaller retailers. If you contact them for the first time and DEMAND that they do something for you, they’re going to chuckle, and delete your email.

7. The email gets into the person’s personal situation. “i am not working because of downsizing“. As compelling as your life story or personal circumstances might be, or as much as you might need to earn money right now, a Wholesale Account Rep frankly doesn’t care when you first contact them. You may get to know them well later, and exchange stories about fishing or baseball or the grand kids for years to come. When you first contact them, though, they really have no interest, and it actually crosses a personal comfort line that most people draw in their minds as to how much they want to know about someone they’ve never met or spoken with before. So, NO personal circumstances unless they are completely relevant. If you are visually impaired, for example, THAT would be an acceptable thing to mention, since you might need to ask if they can send you pricing information with large lettering. However, they don’t want to know a thing about your current work situation, your brother loaning you money to help you start your business, or the last time you had to go to the Doctor for your Lumbago.

8. There was no Salutation in the email, and no real signature. When you write a letter to someone, you say “Hello”, or “Dear Josephina”. You don’t just start spewing words. When you’re done with your letter, you say “Thank You”, and then you identify yourself with your full name. In a business email, you also include the name of your business and your email address.

Okay, we’ve dumped on this poor guy long enough. Let’s give you an example of an Account Request Email format that typically has had a great deal of success over the years.

(EMAIL SUBJECT LINE:) Retail Account Request

Hello;

My name is John Doe, of Doe Retail Enterprises, Inc., in Orlando, Florida. I found your company listed in Worldwide Brands’ Light Bulk Wholesale Directory, and am interested in setting up a Retail Account with you.

Please let me know what information and qualifications you require from me, and I will be happy to return them immediately.

Thank You
John Doe
Doe Retail Enterprises, Inc
john@doeretail.com

There. That’s IT. Nothing more is needed, unless you already know something about the Wholesaler and what they will require of you. Short, sweet, to the point, and professional. Capitalized, punctuated, beginning with a Salutation, ending with a signature and business information, and NOT sent from a free email account. :o)

Once again, use a spell checker. If you know your grammar isn’t all that great, that’s OK. Have somebody you know who writes well check it over for you.

First contacts with potential business partners are very important, and it doesn’t take much to make the first impression a good one!

Dropshipping Insurance

May 21st, 2013

worldwidebrands.com safety linkinNo, you can’t get an actual insurance policy against drop shipping issues, but there IS a way you can insure that you won’t get caught empty-handed by a backorder!

Sometimes it’s hard to see the forest for the trees. Here at Worldwide Brands, we spend so much time dealing with drop shipping and light bulk wholesaling and verifying and certifying legitimate wholesale suppliers that some of the simplest things about this business get taken for granted, and we assume everyone realizes them. As a result, sometimes there are simple little tips and tricks in the business that we don’t mention often enough to our site visitors and customers, assuming that you already know these things.

Well, when you’re just getting started in ECommerce, there are a LOT of little things to learn, and we have to remember that nobody is born knowing all these little tips and tricks. So, when we realize that there is a basic fact that will help you, and we haven’t said much about it, we need to get the word out.

Everybody knows that something you need to be careful about when you’re using a drop shipper is that you don’t get stuck with a backordered product, right? Someone comes to your Internet Store or eBay Auction and buys a popular item that’s selling well for you. You order it from your Drop Ship supplier, expecting immediate delivery to your Customer. But, the drop shipper emails you back to say that they are temporarily out of stock on that item, and it will take a few days or maybe a week or two to get the item to your customer.

So, you grit your teeth and screw up your courage, and email your customer to tell them the item is backordered.

When you run an Internet Store, a backorder is usually not such a bad thing. Most customers are understanding about it, and if you stay in touch with them once every few days concerning the status of the order, they’ll wait it out and still be happy with your service. Of course, if the customer needs it right away, you may end up refunding them. On eBay, however, people are used to immediate (or at least fast) order fulfillment. If you tell an eBay customer that you can’t ship the item they bought right away, you do take some risk that the customer might leave you poor Feedback, and possibly go elsewhere. This doesn’t happen often, but there is a way you can prevent it entirely.

What most people don’t think about is the fact that Drop Shippers are ALSO Bulk Wholesalers. Every single one of them. Bulk Wholesaling is the main business of these companies. At least, all the 100% legitimate drop shippers that are listed in our Directories are. :o) Drop shipping is simply something extra they are willing to do for you.

So, here’s the trick. When you have a product, or even a few products that you get from a drop shipper that is/are selling well on your site or Auctions, and you want to be sure you don’t get caught in a backorder, buy a few of them yourself! You don’t need many! Even just two or three will do it. Your drop shipper is a wholesaler, right? You’ll get them at a wholesale price, and you may even get them at a lower price than you’re paying to have them drop shipped, if you place a large enough order. For example, if you have four products that you know sell really well, you could buy three of each of them and have them shipped to you. Not drop shipped; just shipped bulk to your home. As I said, you may get a bulk order price break for doing that.

Why do that? Well, if you have one or two or three of these products stocked in your home, you DON’T get caught in a backorder! If your drop shipper backorders you, you can simply ship out one of your Reserve Stock products directly from your home to the customer, and then immediately suspend further sales of that product on your site or Auctions until you know the item is back in stock at your drop shipper’s warehouse.

Simple, right? A perfect little insurance policy against ending up with an unhappy customer.

Why buy two or three? Well, remember that you do this only with products you know are selling well. It’s possible that you might sell two or three in the same day before you find out that the item is backordered. If so, you’re covered, and you can quickly suspend further sales until you know the drop shipper has them again.

You can scale this little trick to fit your sales, too. If you sell five of a certain product every day, you might want to keep five of them in Reserve Stock at your home. And so on, and so on.

Yes, this costs you a little upfront money, but you can do it with profits from your business after things are running well, you don’t HAVE to do this right from the start. Backorders are NOT that serious an issue if you talk to your customers about them immediately, and offer a refund. And remember to be sure you only do it with products that are selling well, so you DON’T have to keep Reserve Stock of everything you sell!

Of course, if you sell wide-screen TVs from a drop shipper, you can’t do this, but the majority of people in online business sell products that this little tip will work well with.

The Dangers of ‘Hottest Selling Product’ Lists

May 14th, 2013

fireYou’d think the ‘Hottest Selling’ products on the Internet would be a good place to make money, right? Not necessarily!

There are many places that publish lists of ‘The Hottest Selling Products on the Internet’. They range from the big Internet Marketplaces like Yahoo and eBay, to smaller companies that sell software and ECommerce tools related to online selling.

A ‘Hottest Selling Products’ list is a strange thing. It can be a good thing if used properly, but it can also be a bad thing if you’re not very careful.

You should approach these lists like you would approach a large, dangerous looking dog that you’ve never seen before. Do the right thing, and the dog just might sniff your hand and lie down at your feet. Make the wrong move, and you might end up missing a hand or a foot!

The good thing about a ‘Hottest Selling Products’ list, when it comes from a reliable source like eBay, for example, is that it gives you a good picture of what really is selling well on eBay over a reasonable period of time. That’s important information to have when you’re selling online, whether you use eBay or not.

There are two potentially bad things about it.

  1. The first potentially bad thing is that these lists are generated from very simple statistics. If a large number of a certain type of product is being advertised and/or sold in a certain marketplace, then that product gets on that marketplace’s ‘Hottest Selling Products’ list. The problem is that the ‘Hottest Selling Product’ list does not take profit margins into account!

A very good example of this situation is the Electronics market. Computers, DVD Players, Stereo equipment, etc. Electronics is, in my opinion, the absolute lousiest market to make money in on the Internet. For some reason that nobody really understands, almost everybody who first starts out in Internet Business wants to jump right in and start selling electronics! I’m not saying it can’t be done, but it is very difficult. That market became flooded with competition years ago, which caused everyone to undercut everyone else’s prices over and over again to stay in business, which left a very slim profit margin in Electronics that still prevails today. You have to really sell a lot of Electronics to make any real money, because the individual sale profits are so small.

Yet, Electronics are almost always at the TOP of all the ‘Hottest Selling Products’ lists! Why? Simply because so many people starting out in ECommerce are advertising them and trying to sell them!

  1. The second potentially bad thing is that when these lists are published by a large Internet Marketplace like Yahoo Store or eBay, everybody sees them! That can be a bad thing, even if the product in question is a NEW product that just made the top of the list!

Let’s say, for example, that a new blockbuster adventure movie comes out in the theaters. The super-spy star of the movie, Dash Rimrock, constantly uses a brand new kind of palm-sized computer/video phone throughout the movie to save himself and many beautiful women from all kinds of dastardly and dangerous bad guys. The product is called the ViddyPuter, made by a company called VidTechie, and it looks really cool. Now, this is a real product, and most people don’t realize that the manufacturer, VidTechie, paid the movie studio millions of dollars to feature that product in the movie constantly. It’s a promotional tool that offsets production costs for the movie studio, and works very well for manufacturer. That’s why you see all kinds of brand-name products prominently featured in movies; it’s a very expensive form of product commercial.

Suddenly this product becomes a market trend and everybody wants one, because everybody wants to be as cool as Dash Rimrock. That is exactly the result that VidTechie was hoping for when they paid the studio to feature the product in the movie. Pretty soon, the quickest of the market-savvy ECommerce Sellers are starting to sell the ViddyPuter on eBay. Before you know it, so many of them are out there that the ViddyPuter makes it to eBay’s ‘Hottest Selling Products’ list.

So, when you see the ViddyPuter suddenly appear on the ‘Hottest Selling Products’ list, should you immediately jump in, find a supplier for that product and try to sell it on eBay as well?

Probably not.

Why not? Because when the ViddyPuter hits that list, millions of people are going to see that at the same time you see it! Chances are that ViddyPuter market is very quickly going to become flooded with new Sellers, and then the price-slashing frenzy begins. Too much competition equals everybody trying to undercut everyone else’s prices, which equals the ViddyPuter’s profit margins bottoming out in a very short time after it hits the ‘Hot List’.

So, from a straightforward ‘What Should I Sell’ perspective, ‘Hottest Selling Products” lists are not a good place to draw your inspiration from.

However, there IS a way that you CAN make a ‘Hottest Selling Products’ list work for you, and the most successful sellers out there know what that is.

The way to make that list work for you, and make money on the ViddyPuter frenzy, is to attack the product’s Vertical Market. A Vertical Market is simply a group of products that are similar to, or closely associated with that product.

For example, instead of trying to sell just the ViddyPuter all by itself, like so many others will try to do, put together and sell a ‘Dash Rimrock Super Spy’ kit. Include the ViddyPuter, because that product is what will get your listings noticed on eBay or in the Search Engines. However, you sell the ViddyPuter at just about cost, and don’t expect to make money on it. The other products that you bundle into your Dash Rimrock Super Spy Kit are the ones you take your profit margin on. Your Kit could include a cool pair of compact Spy Binoculars, a Spy Pen that contains a portable computer hard drive (yes, they exist!), and a pair of Spy Sunglasses that have backward-looking mirrors built into the frame, so that the wearer can see behind them! The additional products in your Dash Rimrock Super Spy Kit are the ones you make money on, because when you add several products into a very unique bundled mix, no one can really compare your prices against other sellers’ prices. You can build decent profit margins into the other products. What you’re selling is completely unique, allows no opportunity for price-shopping, and is part of the Vertical Market of a very hot-selling product.

Instead of being just another one of the tens of thousands of people that are trying to eke out a small profit in the super-competitive ViddyPuter frenzy created by the ‘Hottest Selling Products’ list, you become someone who really does make a good profit selling a unique ‘bundled’ set of products in a very hot Vertical Market.

Sales, whether on the Internet or in a store in your local mall, is a creative art, folks. It’s not just a case of ‘Here it is, buy it!’ You can apply the method above to just about any kind of product; you just have to avoid the Herd mentality, and think about it a little first. :o)

Internet Sales Tax and What it Means for your Business

May 7th, 2013

Considering The Tax ShelterSimple fact, people like shopping online. They like how they can quickly scan a store and see what they can buy, they like to search for products online, they like to comparison shop, they like not waiting in checkout lines and having the products delivered to their door.

Brick and Mortar Stores that do not have an online presence, complain about online stores because of sales tax reasons. As a brick and mortar store, you charge sales tax on ALL sales that are made, because the products are being sold in the state they are registered in. Online retailers, do not have to charge sales tax on products being sold in other states other than where they are located “physically”, and most of their sales and traffic probably come from different states. Hence, no taxes charged to the customer and no taxes collected and reported to the Government. But with the Senate recently approving the Marketplace Fairness Act, moving it one step closer to enactment, online shoppers will have to pay sales tax on the majority of online purchases.

The Marketplace Fairness Act would allow the states in the Continental US and DC (the states that currently charge sales tax) to require online retailers to collect tax on purchases.

But, and this is a BIG BUT! If you are a small online retailer, with no physical operation like a brick and mortar store or a warehouse, and less than 1 million dollars in sales a year, you DO NOT have to collect sales tax. This only applies to BIG retailers that make a lot of money every year online.

CNN reports that close to 30% of online shoppers surveyed by advisory firm AlixPartners recently said they would shop more at brick and mortar store if the tax became a reality. Nearly half, though, said that an Internet Sales Tax would have no effect on their online shopping habits.

As a small retailer, that offers products that big chain stores also sell online, you can target that 30% by touting NO INTERNET SALES TAX as a marketing angle to get more shoppers to your store!

So don’t be concerned about this new Act, use it to your advantage.

photo by: JD Hancock

Over 14 Million Products to Choose From at WorldwideBrands.com!

April 9th, 2013

14 million products to sellVariety of the spice of life! This cliché is so true when you are trying to select the right products to sell online. You need a place where you can see millions of different products from genuine wholesale suppliers so you can decide what you want to sell.

Where can you find this kind of resource? Here at WorldwideBrands.com of course!

We currently list over 8,000 wholesale suppliers that offer more than 14 MILLION products! These listed suppliers will either dropship, light bulk wholesale, large volume or liquidate the products. We add new suppliers, brands and/or products every business day. This gives our members a large variety of products to choose from to sell in their online stores, auctions, brick and mortar stores, flea markets and wherever else they decide to sell.

Our members can also be assured that we verify the legitimacy of each of the suppliers that we list. So when you contact one of our listed suppliers to setup an account, don’t have any worries about the genuineness of the supplier! We take each supplier through an extensive verification process, sometimes even asking for pictures! We do this so our members don’t have to waste their time locating genuine companies to work with on their own. We’ve been doing this since 1999 and know what to look for and what to watch out for.

Each supplier that qualifies to become a listed company is deemed a WBI Certified® Wholesale Supplier. In the listings on each company, we post the contact information, where they ship, how they ship, payment methods and ordering information and any other pertinent information that our members needs to know up front. We also show 3 sample images and list the brands and product types available from the suppliers.

Check us out here! Worldwidebrands.com

Read what some of our members have to say on our Testimonial Page! http://www.worldwidebrands.com/wwb/test_customer.asp

The Importance of Trust for Online Retailers

April 4th, 2013

BBB Accredited Seal

For online store owners, you need your customers to trust you. The customer isn’t walking into your brick and mortar store, buying a product and taking it home with them. They need to trust that the item is as described and that they will receive the item after purchase.

This is why services like the Better Business Bureau (BBB) are important to online retailers. The BBB’s slogan is “Start with Trust” and their vision is, “An ethical marketplace where buyers and sellers can trust each other.”

The BBB sets standards for marketplace trust and encourages best practice by companies and will denounce bad marketplace behavior. They report on several things;

1. Company Information
This is where you learn about when a company started, what they are all about & contact information.

2. Performance
When a company gets a complaint filed to the BBB, the BBB will report what the issue was and if the company resolved the situation or not.

3. Rating
The BBB will assign ratings to companies, from A+ (highest) to F (lowest). These ratings are based on your history of complaints, how long you have been in business, type of business, background information and more. You can see how each item is graded and assigned points which make up the overall rating.

4. Accreditation
BBB Accreditation is an honor and not every company is eligible. Your business must meet the BBB’s high standards before you can be invited as an accredited business. Once you are accredited, that means that you have agreed to live up to the BBB’s Standards for Trust.

Once you are listed on the BBB’s site and you get your rating, you can then place a BBB seal on your website for customers to click on. This will take your customer to your BBB profile page where they can read more about your company.

With the high rate of scams and fraudulent activity online, customers like to see these types of accolades on your site so they can feel confident about shopping with you.

For more information about how to become a BBB Accredited Business, go HERE.

We here at WorldwideBrands.com just celebrated our 10 year anniversary for being a Better Business Bureau Accredited business. We are very proud of our A+ rating and we take all customer complaints very seriously, which is why the BBB is proud as well, to have us as an Accredited Member and gave us a shout out on Twitter!

You can check out our BBB profile here; http://www.bbb.org/central-florida/business-reviews/business-opportunity-companies/worldwide-brands-in-maitland-fl-24000594

WorldwideBrands.com – A New Search Feature Added in the WBI Certified® Directory!

March 12th, 2013
The WBI Certified Wholesaler Directory is the original source for dropshippers!

The WBI Certified Wholesaler Directory is the original source for dropshippers!

We DO listen to our Members and make changes to our online Directory when we can. Something that has been requested many times is the ability to search Dropship Suppliers and Light Bulk Wholesalers by category only. Seems like a simple request right?

Well, no, it’s not if you understand how coding works. 🙂

It takes time to implement any big changes in our Directory, and you have to find the right place to put something new. Especially if it didn’t originally fit into the original user interface.

But we have now added the ability to search by category only! For members, learn how to use this new feature by downloading and reading the Sourcing Tool Tips PDF located on the left under Quick Links in the Member Center. Not only does this PDF show you how to use the new category search feature, but you will learn a lot of other great tips to searching and using the Directory.

If you are not a member yet, read more about what you can get with a Worldwide Brands Membership HERE.

WorldwideBrands.com – Changes to the Market Research portion of the Directory of WBI Certified® Wholesalers!

February 7th, 2013
The WBI Certified Wholesaler Directory is the original source for dropshippers!

The WBI Certified Wholesaler Directory is the original source for dropshippers!

WorldwideBrands.com’s Directory of WBI Certified® Wholesalers just gets better and better all the time! We constantly make changes to our online Directory. We add new Certified Wholesale Suppliers, products and brands every day. We also continuously make updates to the already listed wholesale suppliers and drop shippers so the information will be up to date as humanly possible for our members.  We also are gathering data on our backend to make more improvements coming soon!

Recently we have made some updates to the Market Research portion of the Directory. We have now added Amazon to the competition section. So now our built-in Market Research program pulls competition numbers from the top three selling locations! Google, Amazon & eBay!

These competition numbers are highly important for deciding what to sell in which marketplace. If you sell on both eBay and Amazon, these numbers could help you decide where to place the product for sale.

Don’t forget the auction pricing and retail pricing tabs for the market research results as well! These two sections will show what the current prices are on eBay and Amazon so you can quickly and easily compare competitor retail prices.

If you are already a member, make sure to read the Sourcing Tool Tips PDF that is located in the Member Center on the left under Quick Links. This helpful PDF will give you some tips and tricks on how to use the Directory to its full potential. If you have any questions, please don’t hesitate to Contact Us!

Why Sell on Yahoo?

February 4th, 2013
Yahoo Store

Start a Yahoo Store today with this Yahoo discount!

We get the question,”Why should I sell my products on Yahoo?” So here are the top six reasons many of our members start and stay with Yahoo.

1. It’s Easy – If you can click a button that says, “Section;” you can add a new section to your store. If you can click a button that says, “Item;” you can add a new item to your store. Yes, it truly is that easy.

2. It’s SEO Friendly – Yahoo Stores are set up with CSS friendly design. That means that the back end code is nice and clean for the search engines to get to the most important stuff… your products.

3. It’s Secure – Yahoo has some of the most secure software available. Your customer’s information is also secure when you log into the administrative side of your website. Should a hacker get into your first password, they have to figure out a second password in order to view your customer’s credit card information. This helps you to be PCI complaint with your merchant account company!

4. It’s Informative – The Yahoo Store will show you where your visitors are coming from, what keywords got them to your website, and how many of them converted over into sales. This information is crucial when it comes to making the right decisions to increase your conversion rates.

5. It’s Inexpensive – For less than $40 a month, you can add up to 50,000 products to your store. Their transaction fees are cost effective.

6. It’s Scalable – Whether your business is large or small, the Yahoo Small Business platform is ready to take you to the next level.

As you can see, Yahoo Stores are awesome! If you are thinking about starting a Yahoo Store, don’t take my word for it. Give it a try yourself!