Every time I say ‘Make it Easy’, I always sing it to the tune of “Take It Easy” by the Eagles. Never Fails! Did I now plant it in your head? Good, now I’m not the only one!
Make it Easy, don’t let your website get diluted.
You have got to make it easy in your customers. You have less than a minute to impress them to get them to want to stay on your site. The easier you make it on your customer, the better chance they are to order.
So how do you do it?
Just Give Me a Kiss!
Keep It Simple, Silly. (I changed the last word, I dislike the original word)
If you fuss up your site too much with music and dancing bears, this will make your site slower to load and simply distract your visitor or annoy them which would be even worse.
Tell it like it is up front. What your site is about and what you have to offer and how you can be contacted.
Make shopping super easy. The entire ordering process needs to be very simple and uncomplicated with just a few steps and accept multiple payment options.
Your customer needs to feel safe. So you need to stress the security and integrity of the site or provide payment options that they feel safe about; like PayPal, Apple Pay, Amazon Pay and etc.
Just make it as easy and you would want it to be. No fuss. Make it safe. Keep it simple.