The About Page Shouldn’t Be About You
The about page on your website can be one of the most powerful selling tools at your disposal. Unfortunately, most…
How to Win Customers
Because of all the competition, you have to win customers over to purchase from you. Despite how easy it is…
Online Store Anytime Spring Cleaning
An online store isn’t all that different from a brick and mortar retail store. They both offer a collection of…
Caution: Duplicate & Triplicate Content
Duplicate and triplicate content should be a big concern for online retailers. As the internet becomes more and more competitive…
How to Sell It! Every Page Is A Sales Page
How to sell products online is one of the most common mistakes retailers make. The actual selling part of their…
What are your Brand Archetypes?
Discovering what your brand archetypes are, is central to positioning your company and products in a unique way. Having this…
Brand Archetypes | The Hero and The Outlaw
As talked about in my first blog post, having a distinct identity is essential to online success. It raises your…
Brand Archetypes | The Jester and The Sage
As talked about in my first blog post of this series, having a distinct identity is essential to online success.…
Brand Archetypes | The Lover and The Caregiver
As talked about in my first blog post of this series, having a distinct identity is essential to online success.…
Brand Archetypes | The Ruler and The Magician
As talked about in my first blog post of this series, having a distinct identity is essential to online success.…