5 things you MUST know about EBiz Wholesale Sources[3]

July 19th, 2017

“5 things you MUST know about EBiz Wholesale Sources”, Day 3:

WHAT SHOULD YOUR PROFIT MARGINS BE?

In retail marketing (which is what ECommerce product sales IS), the general rule of thumb is that you need at least 20% profit to survive (barely) and at least 30 to 35% to sustain and grow. More would be much better, of course.

When those profit margins just aren’t there, the first thing people do is blame the wholesaler. They MUST be fake. They MUST be overcharging. Like villagers with torches and pitchforks, they storm the walls of the wholesale suppliers and look for the monster they’re sure is lurking within.

Only there is no monster.

Legitimate wholesalers offer legitimate profit margins.

Now, don’t get me wrong here. If you read Day 1 of this series (which you did, didn’t you? Please tell me you did…) you’ll know that fake wholesalers and bad wholesale information abounds on the interwebs. The Markesharks (read Day 1, will ya??) make sure of that.

However, if you get your wholesale information and suppliers from a REAL Wholesale Directory (like your friendly neighborhood WorldwideBrands.com, for example…nudge nudge!) then your wholesale suppliers are absolutely 100% REAL. So why do you sometimes see profit margins that are so low that you couldn’t slide a piece of paper under them if you greased it with glycerin?

IT’S NOT THE PROFIT MARGIN. IT’S THE VENUE.

With real wholesalers, the profit margins are there and they are HEALTHY! It’s WHERE you sell online that’s the problem. I know a lot of people who read our emails sell on Amazon and eBay (which I like to collectively refer to as AmaBay, just because when it comes to this issue there isn’t any difference between the two). Still, knowing that, I’m going to risk bending some noses out of joint and simply telling you what’s really going on when you sell on AmaBay. So here goes.

When you sell on AmaBay, two things are happening.

  1. You’re selling in a BARGAIN-HUNTERS’ MARKETPLACE. eBay and Amazon both represent themselves that way; you know they do. The WORST PLACE you can put a retail business is squarely in the path of the most bargain-hunting group of consumers on the internet. No, not EVERYBODY is bargain-hunting on AmaBay. But MOST people ARE, and that’s not a good business model for a home-based EBiz. Ask anybody who has a business degree; they’ll tell you.
  2. The MAJORITY of your competition on AmaBay these days ARE large wholesale companies AND direct manufacturers. You’re COMPETING on PRICE against many sellers you can NEVER BEAT on price. Yes, it’s true, and I know many people don’t want to hear that. However, before anybody lights a torch and grabs a pitchfork, let me explain what’s happened to AmaBay in the last few years.

EBAY USED TO BE BETTER FOR HOME BASED BUSINESS

In the earlier years of eBay, up to about 2009, eBay was a place where you could make much more profit than you can today. It still wasn’t a gold mine by any means, because you were still dealing with bargain hunters and also with the ever-frustrating “Sort By Lowest Price” link that gives all eBay sellers that familiar “the monster is standing right behind me, isn’t he?” chill down their spines, but it WAS better than it is now.

The difference is a program that eBay started in about 2009. When their former CEO, Meg Whitman, left the company (in about 2009), the new management decided they weren’t making enough money. (Although if you’ve been inside the eBay headquarters in San Jose, like I have, they certainly don’t look like they’re hurting for cash).

So how to make more money, they wondered? I can imagine the meeting in the boardroom (but I won’t use real names).

I imagine Tibbet raised his hand and said, “what if we strengthen all the great programs that Meg Whitman helped put in place, like eBay University, the national ‘eBay Live!’ Convention, the outreach and training programs and all that stuff?”

I imagine that the board shouted “No!”, and promptly shut all those programs down forever (which they actually did).

I imagine that Johnson raised her hand and said “what if we help our home-based sellers by lightening up all our regulations, lowering our fees, allowing people to more easily appeal bad feedback and getting rid of the ‘Sort by lowest price’ link? That would stimulate more sales and better profits and help everybody!”

I imagine that the board promptly hollered “No!”, then created more regulations, raised fees, made it even tougher to appeal bad feedback, made the “Sort By Lowest Price” link even bigger (all of which they actually did), and then quietly had Tibbet and Johnson escorted from the room and fired.

I imagine that Mordecai raised his hand and said “what if we invite big wholesalers and manufacturers in through a back-door program and allow them to sell on eBay under assumed names so that nobody knows who they really are, and stimulate sales volume by pushing OUT the small sellers and lowering buyers’ prices across the board through big, direct wholesale sellers?”

I imagine that the board did a collective steepling of their fingers and gave a Monty Burns “Eeeeexxxellleennntt!” (it’s a Simpson’s reference…you get it, right?) and then promptly did just that (which, yes, they actually did).

SO, eBay USED to be a place where home-based business owners got together and sold things to people who wanted to buy them.

NOW, eBay is a place where many giant wholesale and manufacturing companies get together behind hidden identities, gleefully sneak up on and steamroll over all the unsuspecting home-based business owners, and sell things to people who want to buy them at low, low prices that no home-based business owner can ever beat.

When home-based business owners find themselves selling certain products in competition with these big companies on eBay, they generally see profit margins ranging from about 4% to about 11%. A business needs to make at least 20% to be sustainable, and 35 to 40% to grow, as I said.

If you’ve been frustrated with selling on eBay because your products don’t seem to have any profit margins against your competition, I’ll bet all of this explains a lot. Sorry for hurling a stink-bomb into the rose garden, but SOMEBODY had to tell you.

AMAZON HAS ALWAYS BEEN THAT WAY, AND DOESN’T CARE WHO KNOWS IT

While eBay has spent the last several years trying to imitate Amazon, Amazon has just rolled happily along being Amazon and not caring who knows it.

Amazon has ALWAYS favored large wholesalers and manufacturing companies selling DIRECTLY on their platforms. While the Markesharks take great delight in telling you to spend all your waking hours doing silly things like “retail arbitrage” and trying desperately to import products from China (which you should NOT be trying to do as a home-based business), they know that stuff won’t get you where you want to go.

So when you AmaBay as a home-based business, you’ll always be playing bumper-cars in the dark, crashing willy-nilly (yes, I said that) into other sellers that you don’t know are actually large wholesale and manufacturing companies who are perfectly happy to make a 4% profit margin, because that’s where they LIVE. Wholesalers and Manufacturers are USED to low margins, because they do such huge-volume business.

The absolute best way to avoid this is to sell on your own web site, where the people who search for products are using SEARCH ENGINES instead of simply going straight to AmaBay and bargain hunting all day long. Those who DON’T go directly to AmaBay and bargain hunt are willing to spend more money for what they want, AND you won’t crash into wholesalers and manufacturers in the dark all the time.

EITHER WAY, whether you AmaBay or sell on your own site, your best defense is a good offense (to screw up a perfectly good metaphor). And your best OFFENSE is REAL wholesale suppliers; not all that junk that everybody else puts out. When you work with REAL wholesalers AND you carefully research the products you sell and their profit margins, you’ll do just fine.

But whatever you do, please don’t blame the wholesalers. Not the real ones, anyway. It isn’t their fault.

WHY DO YOU NEED TO KNOW THIS?

Having been in this business for 24 years, I’ve seen a LOT of people who completely misunderstand wholesale suppliers and profit margins. Wholesale suppliers who are legitimate are a critical part of YOUR business success. The more you understand about them, the better off you are.

Understanding that when you work with real wholesalers, profit margin is a function of COMPETITION, not wholesalers, is extremely important. The LEGITIMATE wholesale companies out there DO provide REALLY good profit margins. You just have to be careful on the bumper-car track.

WE FIND THOSE RARE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this whole email! Go here for the discount! http://www.worldwidebrands.com/wbisave

Next, “5 things you MUST know about EBiz Wholesale Sources”, Day 4: DOES YOUR SUPPLIER DELIVER QUICKLY ENOUGH? Read it here!

5 things you MUST know about EBiz Wholesale Sources [2]

July 18th, 2017

5 things you MUST know about EBiz Wholesale Sources, Day 2:

DO ALL WHOLESALERS WORK WITH HOME-BASED BUSINESSES?

There seems to be an assumption out there that all wholesale companies work with all kinds of businesses no matter what, and that simply isn’t true.

In fact, genuine wholesalers that are willing to work with small home-based businesses are very rare and hard to find. That’s why we’ve spent 18 years of full time research at Worldwide Brands to locate the 8,000+ LEGITIMATE wholesalers we list, who WILL work with home-based business.

There are reasons for this:

  1. Wholesale companies are VOLUME businesses. Since they themselves work on a very small profit margin, they need to move a LOT of product through their warehouses on a regular basis in order to make money. That means they seek out LARGE accounts. They need to sell to big-box stores and companies in large volume in order to survive.
  2. Because they need to move large volume, they don’t like to break “case quantities”. Their operations work much faster and much more smoothly when they can bring in trainloads of cases of products from manufacturers, and send out truckloads of cases of products to large stores. In, out, done.

“Breaking a case” (opening up a case of 12 or 20 or 144 products, etc.) and selling just a FEW of the products in that case causes problems. Their warehouse space is at a premium. They need every square inch of that space to be fully functional and dedicated to moving product in and out of the warehouse all the time. When they “break a case”, they have to put the REMAINDER of that case (which they can no longer sell to a big-box store) SOMEWHERE. Multiply that by the dozens or even hundreds of cases they would have to break in order to sell small quantities to small businesses, and you can see that their critical warehouse space gets jammed up with partial boxes of products that are just sitting around taking up valuable space waiting for another small order. That affects their efficiency tremendously.

  1. Working with home-based business REQUIRES that they break cases, and THAT requires that they hire MORE EMPLOYEES, which raises their cost of doing business and cuts into their profit margins. When you’re just moving cases of products from a warehouse location to a loading dock with a forklift and sending truckloads of products to big stores, that’s EASY. When you have to break cases, then pick, pack and ship small quantities of products to small business customers, it takes MORE PEOPLE to do that work.
  2. Picking, packing and shipping small quantities means setting up ‘small volume shipping stations”. Depending on the size of the wholesaler, they may have to set up 1, or 2, or 5 or more separate “stations” where their new employees stack, pack and ship those small quantities. This also takes up more valuable floor space, and requires an investment in setting up the stations, and in buying individual shipping products like small boxes, fillers, shipping labels, label printers, etc.
  3. Working with home-based business requires more ADMINISTRATIVE staff. When a wholesale company opens itself up to working with home-based business, they get TONS of small new accounts. SOMEBODY has to set up and manage those accounts. That means they have to hire more people in the Office to do that. Depending on the size of the company and the number of accounts, this can get VERY costly.
  4. Working with home-based businesses requires that the wholesale company set up a different type of shipping account with UPS, FedEx, USPS or whatever shipping company they use. Direct distribution of case loads of products is one thing; shipping out individual products all day long is quite another. THAT comes with additional administration and expense as well.

SO YOU CAN SEE that by and large, wholesale companies are VERY reluctant to do this. It’s not simple. It requires a great deal of planning and expense, and forces the company to re-work it’s entire business model.

How do I KNOW all this? I used to OWN a wholesale company in New York. My company sold to both big stores AND to small home-based businesses; we instituted a drop-ship program for web site owners. So yes, I’ve been down that road and lived through all of the planning, expense, hiring and added administration that it requires.

WHY DO YOU NEED TO KNOW THIS?

Having been in this business for 24 years, I’ve seen a LOT of people who completely misunderstand wholesale suppliers. Wholesale suppliers who are legitimate are a critical part of YOUR business success. The more you understand about them, the better off you are.

Understanding that wholesalers who will work with home-based business owners like yourself are RARE and hard to find helps you understand that you can’t just go to Google, type “wholesale”, and expect to find companies who will jump at the chance to work with you. That’s nothing personal; it’s just based on the way these businesses operate.

Understanding that the LEGITIMATE (for more on why I include that word here, see Day 1 of this series!) wholesale companies who can help you the most are rare and hard to find helps you to understand what WE do here at Worldwide Brands as well.

AND it helps you to understand why it’s so important that you use our Directory.

WE FIND THOSE RARE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this whole email! Get the discount here! http://www.worldwidebrands.com/wbisave

“5 things you MUST know about EBiz Wholesale Sources”, Day 3: WHAT SHOULD YOUR PROFIT MARGINS BE? Read it now!

5 Things You MUST Know About EBiz Wholesale Sources [1]

July 17th, 2017

“5 things you MUST know about EBiz Wholesale Sources”, Day 1:

ARE THEY REAL?

If you’re selling products online, you need products to sell. That means you need wholesale sources of products to sell. If you’re going to make any MONEY selling products online, you need products you can sell at a PROFIT. That means you need wholesale sources that are REAL, and actually leave you a Profit Margin between their wholesale price, and the price you can reasonably charge at retail online. That’s like saying 2 + 2 = 4. Makes perfect sense, doesn’t it?

Unfortunately, in the world of EBiz Wholesale Sourcing, 2 + 2 most often = 0. Meaning 0 Profit Margin for YOU. Well, that doesn’t work, does it?

So WHY does this happen?

A Wholesale Product Source Directory/Service is the best, fastest way to locate wholesalers you can buy products from to sell at a profit. Unfortunately, there are a HUGE number of thieves and liars who constantly hype FAKE Wholesale Directories and Services. We call them Marketing Sharks, or Markesharks for short. The Markesharks create fake wholesale directories in 2 ways:

  1. Simply by going to Google and searching the word “wholesale”. Whatever comes back gets thrown into that fake directory.
  2. Purposely stacking that Directory with fake wholesalers who are simply made up (fictitious, imaginary, NOT real), and lead to sites designed to collect your personal (and yes, including your CREDIT CARD) information while PRETENDING to be a real wholesaler.

The word “Directory” implies something that contains information DIRECTING you to the information you need. In fact, Google (in it’s infinite Googly wisdom) defines “Directory” as “A book listing individuals or organizations alphabetically or thematically with details such as names, addresses, and telephone numbers.”

Of course, the word “book” is a little outdated at this point; Directories are much more often electronically delivered these days.

So, for example, the Phone Book (in print or online) is a Directory. The VERY FIRST “phone book” was created in New Haven, Connecticut in 1878 and listed 50 people, businesses and offices that actually had telephones. Of course it wasn’t really a book, it was just a piece of cardboard, but you get the idea.

The Phone Book is a bit more involved these days…a few more people have phones now.

So we often depend on either print or online versions of Phone Books to find phone numbers of people, businesses and many other places we need to call.

What if the Phone Book was FAKE? What if EVERY TIME you called a phone number from that Phone Book, you were connected to some person or recorded message that said “Hey, today’s your lucky day! You’ve just won a cruise around the world for free! (Just pay applicable taxes, fees, boarding charges, room charges and food add-on’s!)”, or “Thank you for calling. Because you called, your Phone Bill has automatically been charged $500,000 to help feed starving badgers in the Egyptian Desert”.

Or the ever-popular “You’re looking for Dave? Dave’s not here, man. But if you give me your name, address, Social Security number and bank account number, I’ll be sure to tell him you called.”

It would be HORRIFYING if most of the numbers in the Phone Book led directly to scams designed to cheat you out of your money. So why aren’t more people horrified that it actually DOES happen with almost every Home-based EBiz Wholesale Directory on the internet??

Look, this kind of thing doesn’t happen in the Phone Book because reputable Phone Companies are constantly researching, reviewing and updating the information in that Phone Book. Phone companies are LEGITIMATE. They’re not in business to cheat their customers or lead them into schemes that cost more and more money every time they turn around.

But the Markesharks ARE in that business. They DO purposely lead you into those schemes. IT’S WHAT THEY DO FOR A LIVING. And fake Online Wholesale Directories are one of their FAVORITE places to live!

WHY do they do this? Simple. They make lots of money. They like that. YOU don’t make any money, but why should they care about that? They’re Markesharks, and they think they’re smarter than you are. (Not true…but they DO actually think that).

HOW DO THEY DO IT?

Well, to paraphrase Sonnet 43 by Elizabeth Barrett Browning (and certainly no disrespect to her or that marvelous poem…) “How do they cheat thee? Let me count the ways…”

  1. They use fake wholesale directories sold at cheap prices to gather your personal information, which they then sell to telemarketing companies who bombard you with “Easy Online Success” offers from now until the end of time. Whenever those telemarketers successfully rip you off for thousands of dollars, they kick a bunch of that money BACK to the Markesharks for providing your personal information.
  2. They purposely fill fake wholesale directories sold at cheap prices with fake wholesalers who jack up product prices so high that you can’t make a real profit, and then they kick back a percentage of those profits on a monthly basis to the Markesharks who sucked you in to their sordid little scheme.
  3. They use fake wholesale directories to suck you further into their OWN sordid little schemes, like “We’ll build your website, do your marketing and social media for you, set up your business and walk your dog once a day for only $35,000! And then, of course, they’ll do NONE of that, but they already have your signature on a contract.
  4. They charge you monthly or annual fees that get larger and larger, BUT they didn’t tell you about those fees when you signed up with that “Low, Low Price!”

There are more, but I think you begin to get the picture. Markesharks are totally ruthless, unscrupulous people who DO NOT CARE what happens to you or your business, as long as they get PAID (the more the better, from as many scam connections as possible).

HOW DO YOU KNOW IF YOU’VE BEEN SUCKED IN?

If you own one of the fake wholesale directories pushed by the Markesharks, here’s how you can tell:

  1. The “wholesalers” you contact don’t seem to know what they’re doing; they sound like some kid living in his parents’ basement munching Cheetos and playing online games.
  2. The “wholesalers” you contact have NEVER HEARD OF the “directory” that sent you to them.
  3. Most of the “wholesalers” you try to contact CAN’T be contacted. Sometimes the phone numbers are disconnected or never answer and don’t go to voicemail, sometimes they don’t exist and just go “bleep-bleep-bleep! and disconnect, or the person who DOES answer shrieks “Is that YOU again, Arthur?? I TOLD you not to call me anymore!”
  4. Mysterious charges begin to appear on your credit card statement and you find out that the “directory” you bought for $67 actually costs $1400 a YEAR, FOREVER.
  5. A few days after you buy the fake wholesale directory, you start getting phone calls out of the blue from companies you’ve never heard of who tell you they can make you AMAZINGLY RICH overnight with their ONLINE SUCCESS PROGRAMS that end up costing anywhere from $15,000 to $40,000 and delivering NOTHING by the time they’re done beating you over the head with it.

Again, there are more ways to tell, but you get the idea, and you ARE smarter than the Markesharks, so it will become obvious to you pretty quickly that somebody has cheated you.

SO WHAT DO YOU DO TO FIND THOSE CRITICAL WHOLESALE SOURCES YOU NEED?

You buy a REAL Wholesale Sourcing Directory.

How do you FIND a REAL Wholesale Sourcing Directory?

That’s easy. There’s only ONE. Okay, I’m going to paraphrase Bogart now. Bear with me…”Of all the gin joints in all the towns in all the world, walk into MINE. Play it, Sam”. (Please imagine “As Time Goes BY” playing softly on the piano in the background…).

Yes, I know what you’re thinking. “Here comes the pitch, and how do I know THIS isn’t a scam too?!”

Well, this is serious business and it’s IMPORTANT to you, which means it’s IMPORTANT TO ME.

I am not a Markeshark. I’ve actually OWNED a REAL Wholesale Supply Company. I’ve also been in business in many ways online for 24 years, and I do not lie to or cheat my customers. I started the Worldwide Brands Drop Ship and Wholesale Directory 18 YEARS AGO. (18 years…think about that. That’s 126 years in dog years. It’s 648 Generations of Dragonflies. That’s a LONG time!).

In fact, Worldwide Brands is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

HERE’S HOW WE’RE DIFFERENT

  1. Like the Phone Company, we research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason.  6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

THIS IS SOMETHING YOU NEED TO KNOW

While this email may seem self-serving for US, it’s much more important for YOU. You NEED TO KNOW if your business is failing, or is not performing as well as it should because you have bad wholesale information. Your wholesale suppliers directly drive your profit margin, and nothing in a legitimate business model is as important as profit margin.

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this! Go here for the discount; http://www.worldwidebrands.com/wbisave

Next,  we’ll talk about “5 things you MUST know about EBiz Wholesale Sources”, Day 2: DO ALL WHOLESALERS WORK WITH HOME-BASED BUSINESSES?

June 2017 – Wholesale Suppliers Added

July 6th, 2017

This is just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of June 2017 for our members!

We added suppliers, that together, offer a total SKU count of over 33,000 SKUS!

The newly added suppliers offer:
Wholesale Tire Pressure Gauges
Wholesale Koi Fish
Wholesale LED Light Therapy Products
Wholesale Barware
Wholesale Magnetic Jewelry
Wholesale Dental Care Products
Wholesale Socks
Wholesale Tights
Wholesale Heating Products
Wholesale Drill Guides
Wholesale Organic Energy Drinks
Wholesale Massage Tables
Wholesale Clay Cookware
Wholesale Steak Sauces
Wholesale State T-Shirts
Wholesale Consumer Electronics
Wholesale Fashion Socks
Wholesale Smokeless Ashtrays
Wholesale Hair Extensions
Wholesale Dog Training Products
Wholesale Men’s Supplements
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

[Late Post] May 2017 – Wholesale Suppliers Added

July 6th, 2017

Sorry for the last post! But this is just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of May 2017 for our members!

We added suppliers, that together, offer a total SKU count of over 4,000 SKUS!

The newly added suppliers offer:
Wholesale Superfoods
Wholesale Natural Supplements
Wholesale Fashion Accessories
Wholesale Sports Nutrition
Wholesale Spanish Leather Sandals
Wholesale Custom Bags
Wholesale Smartphone Cycling Bags
Wholesale Server Room Equipment
Wholesale Liquid Vitamins
Wholesale Laminate Pressure Tools
Wholesale Dietary Supplements
Wholesale Sterling Silver Jewelry
Wholesale Portable Pull Up Bars
Wholesale Electronic Antiperspirant Devices
Wholesale Men’s Clothing
Wholesale Children’s Clothing
Wholesale Empty Glass Bottles
Wholesale Personalized Necklaces
Wholesale Women’s Lingerie
Wholesale Nail Care Products
Wholesale Laser Cut Metal Products
Wholesale Razor Blade Scrapers
Wholesale Audio Cables
Wholesale Nautical Decor
Wholesale Incontinence Products
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

Sourcing for Independence! Selling What Your Source [7]

July 5th, 2017

This is the seventh & final post in our Sourcing for Independence series! Welcome back! Did you miss the others? Click here to check them out.

Also on our blog, I write up a lot of helpful tips about selling products online. We don’t just talk about sourcing or wholesalers here. So be sure to browse around and I love to read comments left by readers, so keep those coming!

When you have found great suppliers to work with and chosen the right products to sell, then you need to sell them right. Presenting the products in the right way and writing up UNIQUE good descriptions are key to online selling success.

With so many things being automated these days, a lot of sites lose out on that personal presentation of the products. In order to cater to your demographic, and to stand out on the search engines, you have to write your own product descriptions.

Here on the blog, several times, I have talked about the dangers of using datafeeds. Sure, these are great to quickly upload a large amount of products onto your site, but you’re damaging your ability to rise to the top of the search engines.

Search engines, like Google, will in their way “penalize” sites that use the same information. They call this duplicate content. When someone is searching for something, Google doesn’t know the best site to show their user because so many sites will have the same exact product information listed. So they choose popular, highly visited websites instead. As a small business owner, this will greatly hurt your business because you can’t compete with those sites already getting a lot of attention. So if you want to use a datafeed, before you upload, rewrite the descriptions!

When you rewrite the descriptions, keep your demographic in mind. If you are selling to women, ages 20 to 30, then the verbiage you use would cater to them. If you are selling to women ages 50 to 60, your descriptions would look different. Same as if you were selling to men. Men would want to read things differently than women. So always keep this in mind when crafting your descriptions.

I wrote up a series of posts about Brand Archetypes. Such as; The Jester, The Caregiver, The Ruler, The Explorer and etc. and gave tips and advice on how larger brands market to those types of demographics. Brand archetypes are based on Carl Jung’s idea on how humans use symbolism to understand their world and he identified 12 personas that make up the people in our world. You would identify the persona that you are selling to, and then choose the subset of that persona as your demographic.

For example, if you were selling survival gear, you would want to market those products to those with the Explorer persona. If you find that most people that purchase survival gear are men, ages 20 to 50, then you would cater your descriptions based on that.

Identifying the persona, and the demographic, also helps you to choose or create the right images and graphics that you would use across your entire website and the right images to choose for your product pictures. Even color schemes! All of these things are important to the development of your website. Choosing your archetypes and demographics also helps with your marketing ideas. PPC’s, banners, ad campaigns and etc. With large companies these are all created with archetypes and demographics in mind.

Don’t try to be an end all buy all solution for everyone. You just end up muddying the waters and you will spend a lot of time constantly working on your site, SEO and advertising. As a small business owner, you can’t expect to be another Walmart.com. You are usually working on all this yourself, so that’s another reason why we recommend NICHE websites and finding your niche as indicated in #3 – Choosing What to Sell.

A niche site, catered around a persona and a set demographic do really well online and are perfect for small business owners. If you want to sell different products, then work on another niche site! You CAN have more than one website selling products online! You can also multi-channel sell on websites, eBay, Amazon, Sears.com and more! So there are a lot of opportunities for you.

But the first place to start, is finding wholesalers to use so you know the types of products that are available to you.

Our $50.00 discount ends tonight! So CLICK HERE to get our Directory membership before the discount goes away.

It’s a one-time fee for lifetime access. We have been offering our Directory since 1999 and maintain an A+ rating with the BBB. With our Directory Membership you get:

– Over 8000 wholesale suppliers that represent millions of product types (and it grows daily!)
– Drop Shippers
– Light Bulk Suppliers
– Large Volume Wholesalers
– Access to our Member’s Only Forum
– Market Research Help
– Tap into our Research Team for help finding GENUINE suppliers for other products you want to sell and we will do our best to find suppliers for you!
– 60 day Satisfaction Guarantee

So get started right, with the best, top-level wholesalers available that will work with online retailers!

GO HERE! https://www.worldwidebrands.com/wwb/ordernow_p1.asp

We truly hope that you have enjoyed this series! If you ever have any questions, please don’t hesitate to contact us. We are always happy to help!

Sourcing for Independence! Sourcing for Your Online Store [6]

July 5th, 2017

Happy Fourth of July! This message was sent to our subscribers yesterday, but our offices were closed to celebrate our national holiday. So I’m posting it today.

While we are firing up the grill and waiting to watch some awesome fireworks, I’m going to keep this one short so you can get back to celebrating!

When you run your own online store, using a hosting provider like Yahoo, Shopify, BigCommerce and etc., you have the ability to work with A LOT more wholesale suppliers that sellers on eBay or Amazon do.

Why? Because the supplier knows you are a SERIOUS retailer at this point. You have to spend a lot more money to start and run an online store than with the other platforms, so the suppliers know that you are serious about wanting to sell their products too.

To run an online store, you have to pay for hosting, domain name, get a merchant account and more. Can’t get more serious online than that!

So short and sweet, ALL of the listed suppliers in our Directory will work with online store owners.

Take advantage of our Independence Sale! The Discount ends tonight!

 

 

Sourcing for Independence! Sourcing for Amazon [5]

July 3rd, 2017

This is the fifth post in our Sourcing for Independence series! Welcome back! Did you miss the others?  Click here to check them out.

This email is about sourcing to sell on Amazon. Amazon is a great selling platform, but just like eBay, it’s a competitive price driven marketplace. Even if you don’t sell on Amazon, read this anyway for some tips!

I had the honor of visiting the Amazon corporate offices in Seattle many years ago when they first launched their FBA program (Fulfillment by Amazon) and got to meet with department heads and get a walk-through of their new service before they launched it. I had the opportunity to give them some feedback and understand the process and how valuable it could be for online sellers. I still feel that it’s a valuable service if you sell on Amazon or even if you don’t, because they do offer multi-channel fulfillment. So yes, if you own an online store, you can still use FBA to stock and ship your orders for you.

Amazon has many fulfillment centers around the country and abroad, and their shipping speed is very reliable!

In order to use FBA, you have to buy in bulk, each product has to be registered with Amazon, have its own UPC code/labels, and you have the products shipped to them. They store the products in their fulfillment centers and ship your orders. Some other great things about FBA is that they co-mingle the products. For example, if 50 sellers are selling the same thing, and they get the products from those 50 sellers, they will put them all in the same section or take those products and spread them out to different fulfillment centers because they end up with a lot of them. They also move products around based on demand. For example, if they find that most people that buy swimsuits are in Florida, they will move a large majority of the inventory to a fulfillment center closer to Florida for faster shipping.

The last thing I’m going to say about FBA is that using that service, means you can also add the sought after PRIME tag for free shipping to your products for Prime members.

Now, back to sourcing for Amazon, which was the original purpose of this post. 🙂   Just like eBay, it’s harder to compete since it’s a price driven market. So you have to find products that many other sellers aren’t selling (stay away from products that Amazon offers too) Because not only are you competing with third party sellers on Amazon, you are also competing with Amazon!

So you have to research, research and RESEARCH to find the right products to sell.

Just like eBay, there are many wholesale suppliers that don’t allow sales by Amazon sellers. Many brand names sell directly on Amazon, so they won’t allow you to sell there and others avoid the platform all together because they feel that it could possibly devalue their products. However, Amazon is a step above eBay in seller quality. They want more business oriented sellers there, and not just garage sale sellers. All products need to be brand new, still in original packaging and everything must be labeled properly. So many wholesale suppliers that don’t allow eBay sales will allow Amazon sales.

Again, just like selling on eBay, we recommend that you do price comparison shopping. Check dropshipping wholesale prices, versus light bulk wholesale prices. If the prices are close to the same, go with dropshipping. If the prices are different, even by $5.00 or more, then go with light bulk. Every dollar counts for a small online business! Check into FBA if you decide to go with light bulk so you don’t have to invest in the time to ship the products out. Check your costs, because not only do you have to have stocking space, but you have to buy shipping materials too. So the cost of using FBA may seem more reasonable once you factor in the overhead costs you would incur directly if you did it yourself.

We list suppliers in our Directory that work with Amazon sellers! Dropshippers and Light Bulk Suppliers that are willing to work with Amazon sellers. We even list some suppliers that specialize in shipping to FBA.

If you aren’t a member yet, we are running an Independence Day Discount, so now is great time to join!

It’s a One-time fee for a LIFETIME membership. Check it out here: http://www.worldwidebrands.com

Sourcing for Independence! Sourcing for eBay [4]

June 30th, 2017

This is the fourth post in our Sourcing for Independence series! Welcome back! Did you miss the others?  Click here to check them out.

This one is about turning your eBay seller account from a hobby into a business. Even if you don’t sell on eBay, read this anyway because you can still learn some valuable tips!

eBay is a great selling platform to get started selling online. They are easy to use, low cost, and best of all, you can start with things around your home first to understand how the process works. Plus, you get that valuable seller feedback you need and it’s very easy to STOP if you decide that you no longer want to sell online, or if you want to venture into other selling areas.

One of the great things about eBay, is that you don’t have to know anything about what you are selling. As long as you have a great description, and provide great images, customers will probably not contact you about it. (same for an online store!)

But what do you do when you have exhausted selling things from around your house, or from garage sales? Work with genuine wholesale suppliers of course!

Now, a BIG thing to remember, when you sell on platforms like eBay, many wholesale suppliers will not want to work with you. eBay is a price driven marketplace. Buyers go after the lowest priced products they can so many companies feel that eBay devalues their products, because everyone is always undercutting each other.

Your sourcing methods impact your prices.

Dropship Suppliers, selling one item at a time to you and shipping that product to your end customer for you, the wholesale cost is higher than if you purchase in bulk.

Light Bulk wholesalers (we coined this term), is a wholesale supplier willing to sell with lower minimum orders so you can get into the market. We list suppliers with minimum orders of $500.00 or less so you can stock and ship your own inventory, and you get better pricing, because you are purchasing in quantities.

Volume wholesalers, sell in larger volumes, like $1000 or more. You are usually buying all case packs of products. Volume wholesalers will post their tier pricing for you so you can see what the discounts are the more you buy.

Liquidators, offer store returns & overstocks. When you buy from a liquidator, you usually are buying pallet loads of products and they differ in price depending on “what” the products are on the pallet  and the amount of “what” is on the pallet. You are never guaranteed if all the products on the pallet are good to sell, meaning, they aren’t busted or don’t work, but the majority of the products are fine. But you have to take the time to inspect and test each one before you offer it for sale. However, this is a great way to get brand name products that you can’t normally get to resell, even if they aren’t new in the package.

It is highly recommended to compare dropshipping prices, with light bulk prices. If the costs are close to the same, then go with dropshipping so you don’t have to hold that inventory.

In order to compete on eBay, you have to get creative if you can’t offer the lowest price, especially when working with dropshippers. If you buy in bulk and stock your own inventory you generally get better pricing so you can be more flexible with your offer. In the world of wholesale, the more you buy, the cheaper each individual item gets.

If you can’t afford to hold inventory, and really want to use dropshipping suppliers, you need to offer incentives to the buyers on eBay to get them to want to purchase from you or BUNDLE products together to make it look like a better deal.

For example, don’t offer just one chair, offer a set of chairs. Don’t just offer candles; offer a case of candles or candles plus candle holders. Don’t just offer a bathroom rug; offer a set of bathroom rugs or maybe even matching towels and a shower curtain. It’s all about perception.

Incentives can be a discount from you the next time they buy, or a gift certificate to buy something from you later.

We do list suppliers in our Directory that work with eBay sellers!   So turn your eBay hobby business into a REAL business by working with genuine wholesale suppliers.

If you aren’t a member yet, we are running an Independence Day Discount, so now is great time to join!

It’s a One-time fee for a LIFETIME membership. Check it out here: http://www.worldwidebrands.com