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Sell what Sells, NOT what's Cool

The Wholesale Misconception

Wolves in Wholesale Suppliers' Clothing

Working Within the Process

Direct From The Factory?

6 Common Product Sourcing Questions Answered

Successfully Negotiating with Your Wholesale Suppliers

5 Strategies for Safely Sourcing Liquidation

Informed Compliance for Online Retailers - 3 Ways to Minimize Your Importing Risks

What is Product Sourcing? The Sourcing Techniques Your Online Business Needs

Where Do I Find Products to Sell? 4 Ways to Locate REAL Wholesale Suppliers

Tips for Finding and Working with Wholesalers

Working Within the Process

by Chris Malta

Don't 'cut the line'!

Currently, in our online Directory of Certified Wholesalers, we list thousands of genuine, verified Wholesale Suppliers. We're very proud of that; it took a long time and a great deal of difficult research to get there. That's more genuine Wholesale Suppliers, by far, than are listed in all the other lists and "directories" out there combined. Sure, others claim to list thousands, but those thousands are almost all fakes and middlemen. We continue to add new genuine Wholesale Suppliers all the time.

However, once in a while we lose a Wholesale Supplier or two as well.

Why? Do they decide they no longer want to drop ship? Do they go out of business? No. They decide that they don't want to deal with the number of people we send them who do not follow their instructions when setting up a new account!
This can be a bad thing for both of us.

For us, it's bad because we spend a great deal of time and money researching genuine Wholesale Suppliers. We don't just pull these companies out of a quick trip to a Search Engine, like all the other lists and "directories" online.

As you know from reading our site, we put a great deal of effort into our research, and spend a lot of money that we develop into just a few real Wholesale Suppliers that "make the cut" into our online Directory of Dropshippers and Light Bulk Wholesalers. We don't like to lose those wholesale suppliers, but if they tell us to remove them, we remove them.

The one reason, more than any other by far, that a Wholesale Supplier requests to be removed from our online Wholesale Directory is because they get tired of dealing with people who do not pay attention to their instructions on setting up new Accounts. You won't find most of these companies listed anywhere else, in any other list or "directory". As I said, we don't just search the Search Engines. We use other methods to locate genuine wholesale suppliers and then we contact every manufacturer and wholesaler in order to find out if any of them Drop Ship, Light Bulk Wholesale, or will work with online retailers.

For example, several times a year, we focus on finding new Wholesale Suppliers of products that would be good for the upcoming Holiday Season. One of the things we wanted to find were new Wholesale Suppliers of Toys. So, as part of our research, we went to one of our sources for a specific list of raw leads containing only manufacturers and wholesalers of Toys.

Once we had this list, our Research Team spent a great deal more time sending out emails, making phone calls, responding to questions, and working with the suppliers on that list to sort out the few who were qualified to make it into our Wholesale Supplier Directory. So, as I said, you won't find a lot of our listed Wholesale Suppliers listed anywhere else on the Internet.

Many of them don't advertise themselves as Drop Shippers or Light Bulk Wholesalers, since it's not their primary mission. Many others were convinced to become Drop Shippers or Light Bulk Wholesalers by us, and also do not advertise themselves that way.

Because of all this, if we lose a Wholesale Supplier, in most cases you lose them as well. You won't be able to contact them any other way, because you won't even know they're out there.

So, back to the point of this article. The one reason, more than any other by far, that a Wholesale Supplier requests to be removed from our Wholesale Supplier Directory is because they get tired of dealing with people who do not pay attention to their instructions on setting up new Accounts.

Let's look at it from the Wholesale Suppliers' point of view.

They think it's wonderful to be in our Wholesale Directory. We do not charge them a cent to be listed with us. If we did, there might be many companies who would not be willing to pay a listing fee. We would be short-changing you, our Members, by excluding legitimate Wholesale Suppliers from our Directory simply out of greed. That's not the way we operate. We list all genuine Wholesale Suppliers in our Directory for free.

Again, the Wholesale Suppliers think that's great. We get emails and phone calls from them, telling us how wonderful they think our Directory is for their businesses. However, you have to understand that they are now getting a lot of new Account sign-ups, from our Members.

To the Wholesale Supplier, that means Paperwork, and sometimes lots of it, depending on how they have their business set up. They all need to know who you are, so they have to process your New Account information. That takes them time. Most of them have to assign you to a specific Sales Rep. More paperwork; more time. Nearly all of them need to get a copy of your Tax ID. More paperwork; more time. After they have your New Account fully set up and processed, they have a certain amount of time invested in you.

In the reality of the Business World, only about 10% of a Wholesale Supplier's New Account sign-ups will ever do business with them.

We know that a lot of our Members, when they get our Directory, go a little wild and start signing up for accounts with nearly every Wholesale Supplier we list. :o) That's NEVER our recommendation, but it happens anyway. Those people who sign up for so many Accounts only tend to end up using a small number of them, once they finally decide what they want to sell.

As a result, about 90% of the New Account sign-ups that a Wholesale Supplier gets from our Members end up being unused; that Member will go off and use Accounts they set up with other Wholesale Suppliers instead.

That, in itself, is not a bad thing. Wholesale Suppliers in general are used to this kind of thing. It's a normal part of the wholesale-retail relationship, and the Wholesale Supplier can handle that.

The point at which some Wholesale Suppliers begin to get upset is when some few of our Members don't bother to follow their instructions.

I was talking with one of the owners of a Wholesale company in our Wholesale Directory just a few days ago about this issue. He said that they have a very clear and simple sign-up process outlined on their website, and that they had spent a good deal of money setting up and automating that process. I went to their web site to look at the process myself. It couldn't have been simpler. "I get emails all the time from WorldwideBrands.com Members asking about New Accounts", he said, "and that's great. I have a standard email I send back, with instructions on how to go to our website and sign up. But then, many of those people write back, asking more questions about the Account Signup Process. It's all explained right there on the site, where I told them to go in the first place. It seems that they just don't want to take the time to read it. We don't mind answering calls and emails from our Retailers. That's part of our Customer Service. But, when we have to take time away from helping our existing Retailers in order to tell someone something that is already very obvious, it gets frustrating".

"Then", he went on to say, "we get people who are incredibly impatient. I get phone calls from people who say, 'I emailed your company three times already about setting up a New Account, and nobody got back to me!' We know our Customer Service is better than that, so we check our email Inbox.

What we find is that they emailed us three times within the past hour, and we just haven't had time to get back to them yet!"

We then talked about the thing that frustrates him the most. "People just bypass the whole process sometimes", he said. "We'll get emails that say 'my name is Joe Smith, here's my address, and this is my Tax ID. Set me up a New Account right away'. We simply will not do that, when we have a process already in place that's designed to save us time, and save them time as well. They can go through the process on our site in just about five minutes, and our Database automatically sets them up with everything they need. We didn't spend time and money developing that system so that we could go back and manually enter an Account for anyone who doesn't feel like following our process."

As you can see, there are reasons for following the processes laid out by the Wholesale Suppliers we list in our Directory. This gentleman was considering asking us to remove his company from our online Directory of Dropshippers. Of course, we did not want to lose him, so I told him that I would write this article in order to help all of our Members to understand what suppliers like him go through in order to set up new Accounts.

We know that most of our Members do follow the processes that our listed Wholesale Suppliers ask them to. This article isn't meant to chastise anyone. It's just meant to help everyone understand these things from the Wholesale Suppliers' point of view. The better you understand the companies you work with, the more successfully you can work with them! :o)

So, here's a quick list of things to remember when signing up for a New Account with a Wholesale Supplier, or with any Service or Supply company you might use in your business:

- Read the company's web site before calling or writing with questions. Most of the time the answer is already there for you.

- Don't get impatient! In the real business world, things take time. Many companies can set you up with an Account either instantly, or within a day or two. Sometimes it takes a week or two. Again, you'll usually find Processing Time information right on their web sites.

- Don't try to shortcut the process! There are good reasons for the processes that suppliers use. They generally do not like it when someone tries to "move to the front of the line" by calling or emailing outside of their process.

As I said, these tips work well for any company you work with, not just your suppliers. You need the goodwill of the people who service and supply your business, so work within their processes, and you'll find them very easy to work with!