Content is King
For the online world, they say that content is King, and that’s not wrong! But if content is the King,…
Mapping Out Your Online Store
As tempting as it may be to just dive in and get started, you need to take a moment to…
Building an Online Store Requires Compelling Content
Creating a compelling website for your online business has never been easier, thanks to user-friendly website builders. You don’t need…
The Power of Compelling Copy
Finding success in today’s market is difficult to say the least. There’s more competition than ever, more products than ever,…
The About Page Shouldn’t Be About You
The about page on your website can be one of the most powerful selling tools at your disposal. Unfortunately, most…
Caution: Duplicate & Triplicate Content
Duplicate and triplicate content should be a big concern for online retailers. As the internet becomes more and more competitive…
What are your Brand Archetypes?
Discovering what your brand archetypes are, is central to positioning your company and products in a unique way. Having this…
Let’s Get Personal
“Those who say, “it’s not personal, it’s just business” are lying. All business is personal, and the best business is…
SEM and SEO Basics
When you launch your website, it doesn’t naturally sit at the top of the search engines. It takes time, creativity,…