Successful marketing means using trends and technologies—what’s popular changes constantly, and you have to stay on top of that to effectively promote yourself on an ongoing basis. One of the biggest web-based trends is online video.

YouTube.com, one of the largest video-marketing vendors, has hundreds of millions of users. YouTube is free; the advantage they provide is that there’s currently no limit to the footage you can upload.

You, as an entrepreneur can use video to achieve far greater impact than you’d have with email or banner ads:

Create infomercials, testimonials, or short product clips.

Use content as a commodity to add value. Viewers will appreciate the education and techniques and come back to you for your expertise.

Videos are easy, and relatively cheap, to produce; they’re a powerful audiovisual tool for spreading the word about your business virally and increasing your exposure.