The Home Page of your site is the main landing page. Like is ours. However, every page of your website is a sales page, just like every page of your website can be your “home” page. Let me clear this up for you…

Halloween Party Supplies can be a home page of your site.

Let’s break this down and say that you have an online store and you are selling Holiday Party Supplies. For your customers easy navigation through your site, you use different categories like; New Year’s Party Supplies, Valentine’s Day Party Supplies, Easter Party Supplies, Halloween Party Supplies, Thanksgiving Party Supplies, Christmas Party Supplies… etc.

You Need Completed SEO

If you are doing your SEO (search engine optimization) correctly, each page has been properly and effectively put together for the search engines. How do you do that? Please see the SEO & Marketing section of our blog! But you can also see the following example…getting back to our Party Supplies online store.

SEO Meta & Keywords Example

Let’s take the Halloween Party Supplies category landing page for example. You’ve got your meta tags in place for SEO; Title, Description and Keywords;

• Example Title: Your One Stop Destination for Halloween Party Supplies

• Example Description: Get all your Halloween Party Supplies Here! From Scary Halloween Decorations and Halloween Party Supplies to Funny Halloween Decorations and Funny Halloween Party Supplies.

• Example Keywords: Halloween Party Supplies, Halloween Decorations, Scary Halloween Decorations, Scary Halloween Party Supplies, Funny Halloween Decorations, Funny Halloween Party Supplies, Kids Halloween Party Supplies, Children’s Halloween Party Supplies, Adult Halloween Party Supplies, Party Supplies, Party Supply

You’ve got a write up on the main category page about Halloween Party Supplies and the keywords you selected for SEO optimizing this page are scattered throughout your content. Your content is what your customer actually sees and reads. So you want to make this as detailed as possible, but in as few words as possible too because you want your customer to start shopping!

SEO Content

Now let’s dive into content. The writeup on this Halloween Party Supplies Category page that the customer sees could be:

Vampires and Witches and Zombies oh my!

Planning your next Halloween Party? We have all the Halloween Party Supplies that you could need! 

If you are looking for:
Scary Halloween Party Supplies
Funny Halloween Party Supplies
Kid’s Halloween Party Supplies
Adult Halloween Party Supplies
Or other Holiday Party Supplies you’ve come to the right place!

Click a category to start shopping!

The customer would then have different categories to choose from to narrow down their search even more.

That’s enough for potential customer copy and SEO.

What does this have to do with our home page?

So, what does this have to do with “every page is a home page”? Well, if you read my article from last week about driving traffic, you will understand that the search engines don’t just point to your designated “home page”.

Depending on what the customer is searching for in the search engines, this Halloween Category main landing page we built might end up being the page that many customers come into your site with. So if the customer types Scary Halloween Party Supplies into a search engine, this page could be the one that comes to the top of the results and the customer comes directly to it!

It’s important that every page gets optimized, is clean and easy to read, easy to navigate from any starting point on your site, easy to get from one category to another, easy to locate the shopping cart, easy to locate contact information and etc.

Don’t just save the great stuff for your home page, because any page could be your “home page”. Every single page of your website needs to sell the customer on purchasing from you. So look at each and every page and treat them as if they were all valuable, because they are!

Want to learn more SEO Tips? Check out these articles:

Online Store Anytime Spring Cleaning -an online store needs a good clean too!

Caution: Duplicate and Triplicate Content -this should be a BIG concern! Stop being a copy-cat and stand out. That’s how you become successful!

By Tisha Hedges

Director of Operations for Worldwide Brands, Inc

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