Fact 5: Prep for the Holidays Early! Think Christmas in July!
For online retailers, the Holidays don’t begin in November—they start in summer. Preparing for the Holiday Season isn’t something you can afford to postpone until fall. It’s Christmas in July!
While many assume the buying frenzy kicks off right after Thanksgiving, the truth is it begins as early as September and peaks in late November. Now is the time to gear up for the busiest sales period of the year.
Legitimate wholesale suppliers understand this timeline. Right now, they’re finalizing their product ordering schedules for the entire season. They order based on sales projections and avoid overstocking because they face extra taxes on unsold inventory after January 1. To navigate this tightrope, wholesalers carefully balance between running out of stock before the holidays and avoiding leftover inventory after the season ends.
As a retailer, you should soon be seeing product sheets, catalogs, and updates from your wholesalers about the new items they’re carrying for the Holidays—many of which are tied to exciting promotional campaigns. If you’re not receiving this information, it might be time to question whether your suppliers are truly legitimate.
Is Your Wholesale Supplier Legit?
Legitimate wholesalers actively communicate with their retailers, especially during Holiday preparations. They’ll keep you informed about products, pricing, specials, and deals. If you’re hearing crickets, it could mean you’re working with a fake supplier—a middleman. Middlemen don’t care about your customers or the chaos that delivery issues during the Holidays can cause.
The good news? There’s still time to connect with real wholesale suppliers before the Holiday rush begins, but you need to act fast.
How WorldwideBrands.com Can Help
At WorldwideBrands.com, we simplify the process of finding reliable suppliers. Here’s what sets us apart:
As the original and longest-standing online wholesale directory, WorldwideBrands.com has been helping entrepreneurs thrive for decades. We’re the industry standard, relied upon by thousands of successful home-based eCommerce business owners.
Prepare for the Holidays now—your success depends on it!
THIS IS SOMETHING YOU NEED TO KNOW
If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers. If you’re not, you really should be.
The Holidays are of course the BIGGEST RETAIL SALES SEASON OF THE YEAR, and you don’t want to miss out!