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Working Within the Process

Is Santa's Sleigh Big Enough for...

Beware of Drop Shipping 'Agents'...

Direct From The Factory?

4 Strategies for Seasonal Sellin...

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Tradeshows the Right Way - How t...

Tradeshow Sourcing - When the Sh...

Preparing for the Holiday Season...

What a Wholesale Supplier Expect...

Product Sourcing Using Trade Pub...

Tips for Finding and Getting Goo...

Storage Units Auctions - Buying ...

Starting an Antiques and Collect...

How EBay PowerSellers Source Pro...

How to Build Your Online Consign...

Dangerous Mindsets - Changing th...

Sourcing Customer Returns - Buyi...

Product Sourcing Strategies - Ne...

6 Common Product Sourcing Questi...

Increasing Your Profits through ...

Importing Basics - What You Need...

Selecting and Changing Your Prod...

The Inside Scoop on Trade Shows ...

How to Make Product Liquidation ...

Shopping with Uncle Sam - A Brea...

One Man's Trash... Could Be Your...

Our Town - Sourcing Products Loc...

An Intro to Closeouts - A Produc...

How to Find Authentic Suppliers ...

Beyond Borders - Sourcing Overse...

Heads or Tails? - How to Find Yo...

Five Holiday Trends - What Every...

Seeing the Whole Picture - A Who...

Drop Shipping Pros and Cons - th...

Far From Home - 4 Keys to Succes...

Product Sourcing Strategies for ...

The Ins and Outs of Importing - ...

How to Choose Your Product Lineu...

The Fine Art of Product Sourcing...

Sourcing The Secondary Market - ...

Local Sourcing Techniques - Prod...

Global Sourcing - Importing for ...

A Foreign Affair - Preparing to ...

Choose Wisely - How to a Pick Pr...

Made in China - Importing Option...

The Color of Money - How Color T...

The Nuts and Bolts of Liquidatio...

How to Break Into Importing - An...

Trend or Fad? What to Ask Before...

What Your Country Can Do for You...

Opportunities Abroad - China Sou...

Trade Shows Year-Round - What Pe...

5 Product Trends for 2008 that E...

Successfully Negotiating with Yo...

5 Strategies for Safely Sourcing...

Informed Compliance for e-Tailer...

Locate Qualified Drop Shippers f...

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consumer trends - The Color of Money - How Color Trends Affect Your Bottom Line

by Chris Malta

When conducting your market research and selecting your online store's merchandise, one area of consumer product trending that you might be tempted to overlook is color. But a product's color can influence a buyer's decision to purchase it by as much as 85%. If you're sourcing products – even the right products – in the wrong shades, you won't be able to get top dollar for your goods, and you may not be able to move them at all. So it's in your best interest to pay attention to each season's color trends – so you can choose the right colors at the right time.

Out With the Old...
Each season, a new color palette emerges, designed to make consumers want to buy the latest items in the newest, freshest hues. These new colors can be seen across a broad spectrum of products: furniture, clothing, cars, toiletries, even cleaning products – there are few markets that aren't impacted.

According to Lisa Suttora, founder of WhatDoISell.com, it's no coincidence that that all those manufacturers selected the same colors for their products. Explains Suttora, "Since 1962, the Color Marketing Group (CMG) has been forecasting color trends out one to three years in advance." This association of professional color designers closely studies and identifies the direction in which color and design trends are moving. They then translate that information into marketable colors for manufactured products.

By forecasting the trends so far out, the CMG gives manufacturers time to buy their materials, source their fabrics, mix their paints, and apply the "right" colors to their product lines. The "new" and "fresh" color palette you admired in stores this season was actually carefully and thoughtfully planned out and decided on more than a year ago.



What Color Trends Are Important This Year?
Trends reflect consumer values, and color trends are no exception: the growing environmental concern over the last few years is surfacing in a more "natural" color palette for 2007. The trend towards "green" living has translated, quite literally. Green is this season's It color – not an electric green or neon green, but rather the very soft, botanical shades of green found in nature. Water blues and sky blues are big as well; and accent colors are rich, warm, and deep, inspired by the popularity of ethnic products and cooking. Of-the-earth neutrals – like the tans, browns, and beiges found in rocks, soil, and trees – are also enjoying popularity, with gray emerging as the dominant neutral for fall and winter.

The fact that a color isn't "of-the-moment" doesn't mean you shouldn't include it in your product line, or that more traditional colors are never desirable. However, it is important that your line-up carries some representation of fashionable colors because that's what consumers want to see – right now. As a retailer, you have to stay on top of current market trends to keep your products relevant to your customer base. Says Suttora, "Color trends are constantly changing, and you have to let your product line evolve accordingly, because it can make a big difference to your bottom line."

 
Archive List

ARTICLE ARCHIVE LIST

 

What is Drop Shipping?

Sell what Sells, NOT what's Cool

The Wholesale Misconception

Don't Get Taken by a Fake Suppli...

Wolves in Wholesale Suppliers' C...

Working Within the Process

Is Santa's Sleigh Big Enough for...

Beware of Drop Shipping 'Agents'...

Direct From The Factory?

4 Strategies for Seasonal Sellin...

3 Tools for Product Sourcing on ...

Tradeshows the Right Way - How t...

Tradeshow Sourcing - When the Sh...

Preparing for the Holiday Season...

What a Wholesale Supplier Expect...

Product Sourcing Using Trade Pub...

Tips for Finding and Getting Goo...

Storage Units Auctions - Buying ...

Starting an Antiques and Collect...

How EBay PowerSellers Source Pro...

How to Build Your Online Consign...

Dangerous Mindsets - Changing th...

Sourcing Customer Returns - Buyi...

Product Sourcing Strategies - Ne...

6 Common Product Sourcing Questi...

Increasing Your Profits through ...

Importing Basics - What You Need...

Selecting and Changing Your Prod...

The Inside Scoop on Trade Shows ...

How to Make Product Liquidation ...

Shopping with Uncle Sam - A Brea...

One Man's Trash... Could Be Your...

Our Town - Sourcing Products Loc...

An Intro to Closeouts - A Produc...

How to Find Authentic Suppliers ...

Beyond Borders - Sourcing Overse...

Heads or Tails? - How to Find Yo...

Five Holiday Trends - What Every...

Seeing the Whole Picture - A Who...

Drop Shipping Pros and Cons - th...

Far From Home - 4 Keys to Succes...

Product Sourcing Strategies for ...

The Ins and Outs of Importing - ...

How to Choose Your Product Lineu...

The Fine Art of Product Sourcing...

Sourcing The Secondary Market - ...

Local Sourcing Techniques - Prod...

Global Sourcing - Importing for ...

A Foreign Affair - Preparing to ...

Choose Wisely - How to a Pick Pr...

Made in China - Importing Option...

The Color of Money - How Color T...

The Nuts and Bolts of Liquidatio...

How to Break Into Importing - An...

Trend or Fad? What to Ask Before...

What Your Country Can Do for You...

Opportunities Abroad - China Sou...

Trade Shows Year-Round - What Pe...

5 Product Trends for 2008 that E...

Successfully Negotiating with Yo...

5 Strategies for Safely Sourcing...

Informed Compliance for e-Tailer...

Locate Qualified Drop Shippers f...

What is Product Sourcing? The So...

Where Do I Find Products to Sell...

Tips for Finding and Working wit...

A Beginner's Guide to Buying Dir...