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No Experience Necessary - Buildi...

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good web design - Creating a Web Site that Sells - How to Keep and Convert Visitors

by Chris Malta

Designing a good sales web site can be the difference between losing a visitor and making a sale. You've got ten seconds to capture a viewer's attention and convince them to stay - that's how long it takes people to decide to keep reading, or move on.

Make Your Site User Friendly
You need to plan your web site carefully to make it really sell your product:
    Have an attention-grabbing headline that tells visitors what they'll gain by staying. It should list some clear, compelling benefits - what they'll learn and what kind of information you'll provide.

    Keep your web site clean and simple. It should be easy on the eyes, with no more than a couple of key colors and a couple of easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.

    Use more sales copy and fewer images. Advises well-known online marketer Derek Gehl, of MarketingTips.com, "Images should be used strategically to support the sales copy, not vice versa."

    Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask visitors to click, you lose some.

    Make your sales process quick and painless. Don't use hidden links.

    If you want shoppers to buy from you, you have to make it obvious how they do so.

Develop Your Customers' Trust
Your web site has to convey credibility and professionalism - people won't buy from you if they don't trust you. There are two main ways you can build your customers' confidence in you:
    1. Share your qualifications: how you got here and why you're able to help them. Don't just bullet-point your credentials - talk to them. Relate your experiences and explain how this product has helped you - let them see there's a real person behind the site.

    2. Use testimonials from people who've actually used your products. Video, audio, and written testimonials, accompanied with customer pictures, are proven tools for creating credibility with consumers. Recommends Gehl, "Make sure your testimonials show actual, measurable results that people achieved by using your product."
Create Customer Loyalty
Sharing relevant, interesting information on your site can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, write an article about great destinations for camping, or post tips for staying safe in the woods. Give shoppers a reason to come back to your site - there's a good chance that, while they're there, they'll buy something.

By educating your customers, you're creating a sense of loyalty that will make them want to buy from you rather than your competitors.

 
Archive List

ARTICLE ARCHIVE LIST

 

Beware of Web Sites Bearing 'Fre...

'Set' your Products to Sell

Is Your E-Biz Ready for the Holi...

If You Wanna Play, You've Gotta ...

New Year, New Business!

Finally, An EStore That Has It R...

Must-Do's for the Holiday Sellin...

The Price is Right! - How To Arr...

Building Your Line-Up - 5 Produc...

Everybody's Doing It - 5 Reasons...

4 Things You Should Know Before ...

Creating a Web Site that Sells -...

Stages of Conversion - Increasin...

10 Holiday Sales Tips - How to C...

Safe and Stress-Free Shopping - ...

EBay for Everyone - Getting Onli...

Learning from the Best - Good Ad...

Giving Something Back - Online C...

How to Build a Successful Websit...

Profitable Knowledge - Adding In...

No Experience Necessary - Buildi...

The Voice of Experience - Gettin...

A Matter of Trust - Protecting Y...

Designing Your Web Store - The B...

Website Set Up - 3 Tips for Star...

How to Build an E-Biz on a Budge...

How to Improve Conversion Rates ...

How to Handle Product Recalls in...

Maximize Your Sales with a Full ...

Your eBiz Can Win Against the Cu...