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How To Win Customers

How To Win Customers

Author: Tisha Hedges
Last updated 11/13/2018


The internet is a highly competitive place. Unlike a local brick and mortar store, you're competing with all the other brands and businesses online, which can be based just about anywhere in the world.

In order to succeed, you need to build your profile as a professional in your niche of business and prove to customers that you're the one they should be going to for their needs.

This is called winning over the customer ... and it's everything in terms of doing business online. With so many options online, consumers need your help to find the best retail store online. To do this, you need to focus on answering their questions throughout your content, create pages entirely dedicated to frequently asked questions, offer a contact form, and most importantly, be there and available for them when questions come up. You don't need to be available by phone necessarily, but just as with any retail store, you need to be available as much as possible.

Remember, whenever someone asks you a question about a product, it gives you the chance to sell something. Your style depends on how you want to approach your sales and customers -- it doesn't have to be aggressive, yet it doesn't have to be completely neutral and passive either. Provide the customer with the information and let them know how much it will benefit them to have it.

3 Ways to Win Customers

Here are a few ways you can take this idea to the next level and actually practice with your own retail store online -- with time and hard work, you'll be increasing your sales before you know it.

1.Organize Your Website -- this is where a lot of retailers go wrong. Without a proper website set up to the latest standards online, you're going to find it more difficult to persuade people to check out your products and become your customers.

2.Provide A Lot of Information -- go beyond the manufacturer product description (it's duplicate content anyway) and create content that provides a lot of information for the potential buyer. This is where you create your pitch and actually persuade the viewer to buy the product from you.

3.Be Transparent and Upfront -- Present yourself and your business upfront as much as possible. This has become a major selling point for those shopping online, because it adds a layer of trust.