For online store owners, you need your customers to trust you if you want them to buy something. The customer isn’t walking into your brick and mortar store, buying a product and taking it home with them. They need to trust that the item is as described and that they will receive the item after they give you money.

BBB Accredited Seal

This is why services like the Better Business Bureau (BBB) are important to online retailers. The BBB’s slogan is “Start with Trust” and their vision is, “An ethical marketplace where buyers and sellers can trust each other.”

What the BBB Reports On

The BBB sets standards for marketplace trust and encourages best practice by companies and will denounce bad marketplace behavior. They report on several things;

1. Company Information
This is where you learn about when a company started, what they offer and their contact info.

2. Performance
When a company gets a complaint filed to the BBB, the BBB will report what the issue was and if the company resolved the situation or not.

3. Rating
The BBB will assign ratings to companies, from A+ (highest) to F (lowest). These ratings are based on your history of complaints, how long you have been in business, type of business, background information and more. They are based on how the BBB thinks you as a customer can interact with that company. Businesses with an A+ rating have the highest satisfactory rate in customer satisfaction as well as how quick and well the business can handle complaints. Check out how each item is graded and the points that are assigned that make up the overall rating here.

4. Accreditation
BBB Accreditation is an honor and not every company is eligible. A business must meet the BBB’s high standards before it can be invited. But once you are accredited, that means that you have agreed to live up to the BBB’s Standards for Trust.

When you are listed on the BBB’s site and you get your rating, you can then place a BBB seal on your website for customers to click on. This will take your customer to your BBB profile page where they can read more about your company.

With the high rate of scams and fraudulent activity online, customers like to see these types of accolades on your site so they can feel more confident about shopping with you.

For more information about how to become a BBB Accredited Business, go HERE.

Proud of our A+ Rating!

We here at are celebrating our 20th year anniversary for being a Better Business Bureau Accredited business! We are very proud of our A+ rating and we take all customer complaints very seriously. Which is also why the BBB is proud as well, to have us as an Accredited Member and gave us a shout out on social media!

You can check out our BBB profile here;

By Tisha Hedges

Director of Operations for Worldwide Brands, Inc

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