The Importance of Trust for Online Retailers

The Importance of Trust for Online Retailers

April 4th, 2013

BBB Accredited Seal

For online store owners, you need your customers to trust you. The customer isn’t walking into your brick and mortar store, buying a product and taking it home with them. They need to trust that the item is as described and that they will receive the item after purchase.

This is why services like the Better Business Bureau (BBB) are important to online retailers. The BBB’s slogan is “Start with Trust” and their vision is, “An ethical marketplace where buyers and sellers can trust each other.”

The BBB sets standards for marketplace trust and encourages best practice by companies and will denounce bad marketplace behavior. They report on several things;

1. Company Information
This is where you learn about when a company started, what they are all about & contact information.

2. Performance
When a company gets a complaint filed to the BBB, the BBB will report what the issue was and if the company resolved the situation or not.

3. Rating
The BBB will assign ratings to companies, from A+ (highest) to F (lowest). These ratings are based on your history of complaints, how long you have been in business, type of business, background information and more. You can see how each item is graded and assigned points which make up the overall rating.

4. Accreditation
BBB Accreditation is an honor and not every company is eligible. Your business must meet the BBB’s high standards before you can be invited as an accredited business. Once you are accredited, that means that you have agreed to live up to the BBB’s Standards for Trust.

Once you are listed on the BBB’s site and you get your rating, you can then place a BBB seal on your website for customers to click on. This will take your customer to your BBB profile page where they can read more about your company.

With the high rate of scams and fraudulent activity online, customers like to see these types of accolades on your site so they can feel confident about shopping with you.

For more information about how to become a BBB Accredited Business, go HERE.

We here at WorldwideBrands.com just celebrated our 10 year anniversary for being a Better Business Bureau Accredited business. We are very proud of our A+ rating and we take all customer complaints very seriously, which is why the BBB is proud as well, to have us as an Accredited Member and gave us a shout out on Twitter!

You can check out our BBB profile here; http://www.bbb.org/central-florida/business-reviews/business-opportunity-companies/worldwide-brands-in-maitland-fl-24000594

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