Setting up Accounts with Wholesale Suppliers is something that every retailer has to do. If you want products to sell, you have to work with companies that sell at wholesale prices so you can make a profit. Account setup with a supplier is usually not difficult, as long as you follow the instructions!

we make setting up accounts with wholesale suppliers easier with a worldwide brands membership

Currently, in our Worldwide Brands Directory, we list thousands of genuine, WBI Certified Dropshipping and Light Bulk Wholesale Suppliers. We’re very proud of our numbers; it took a long time and a great deal of difficult research to get there. Plus we continue to add new wholesale suppliers all the time. However, we also lose & remove wholesalers from our Directory as well.

Why? Do they decide they no longer want to sell to home based businesses? Did they go out of business? No. Not all of them. Many decide that they don’t want to deal with the number of retailers we send them who do not follow the instructions when setting up accounts with wholesale suppliers!

This can be a bad thing for all of us involved. You, the supplier and us!

Consequences of Removing Wholesale Suppliers

For us, it’s bad because we spend a great deal of time and money researching genuine Wholesalers to add to our Directory for our members. We don’t just pull these companies out of a quick trip to Google.

As you know from reading our site, we have a team and we put a great deal of effort into our research. As well as spend a lot of money & time finding the real Wholesale Suppliers that work with online retailers that make the cut into our Wholesaler Directory. We don’t like to lose those wholesale vendors, but if they tell us to remove them, we remove them.

For you, it’s bad because every Drop Shipper and Light Bulk Wholesaler that drops out of our Wholesaler Directory is a lost opportunity for you. As I said, we don’t just search the Search Engines. Every single day we are contacting manufacturers, distributors and wholesalers in order to find out if any of them Drop Ship, sell in Light Bulk Quantities, or will consider doing either or both for online only retailers and then we will take them through a verification process before adding them.

We spend a lot of time, money and effort researching these wholesale suppliers and we love what we do!

Setting Up Wholesale Accounts from a Supplier Point of View

The one reason, more than any other by far, that a Wholesale Supplier requests to be removed from our online Wholesaler Directory is because they get tired of dealing with people who do not pay attention to their instructions on setting up New Dealer Accounts.

Let’s look at it from the Suppliers’ point of view. They think it’s wonderful to be in our Directory. We do not charge them a cent to be listed with us. If we did, there would be many companies who would not be willing to pay a listing fee. So we would be short-changing you, our Members, by excluding legitimate Suppliers from our Directory simply out of greed. That’s not the way we operate. We list all qualified, genuine Wholesalers for free.

Again, the Suppliers think that’s great. We get emails and phone calls from them all the time, telling us how wonderful they think our WBI Certified Directory of Dropshippers and Light Bulk Wholesale Suppliers is for their businesses. However, you have to understand that now some of them are getting a lot of new Account sign-ups from our Members all at once instead of at a slower pace.

Account Setup Process

setting up accounts with wholesale suppliers for the supplier that might mean a lot of paperwork

To the Supplier, that means paperwork, and sometimes lots of it, depending on how they have their business set up. They all need to know who you are, so they have to process your New Account information. That takes them time. Most of them have to assign you to a specific Sales Rep. More paperwork; more time. Nearly all of them need to get a copy of your Tax ID. More paperwork; more time. After they have your New
Account fully set up and processed, they already have a certain amount of time invested in you.

Wholesale Accounts in the Real World

you should be more considerate about setting up accounts with wholesale suppliers. for some, there is a lot of paperwork involved.

In the reality of the Business World, only about 10% of a Wholesale Supplier’s New Account sign-ups will ever do business with them. We know that a lot of our Members, when they get our Directory, go a little wild and start signing up for accounts with nearly every Supplier we list!  Of course that’s NEVER our recommendation, but it happens anyway! Those who sign up for so many Accounts only tend to end up using a small number of them, once they finally decide what they want to sell.

As a result, about 90% of the New Account sign-ups that a Wholesale Supplier gets from our Members end up being unused; that Member will go off and use Accounts they set up with other Suppliers instead.

That, in itself, is not a bad thing. Wholesalers in general are used to this kind of thing. It’s a normal part of the wholesale-retail relationship, and the Wholesalers can handle that. The point at which some Wholesale Suppliers begin to get upset is when some few of our Members don’t bother to follow the Suppliers’ instructions.

Check Out What One of Our Listed Suppliers Had to Say

We were talking with one of the owners of a Drop Ship wholesale company in our Directory recently about this issue. He said that they have a very clear and simple sign-up process outlined on their website, and that they had spent a good deal of money setting up and automating that process. Checking their site myself, and it’s true, it couldn’t have been simpler.

“I get emails all the time from your Members asking about New Accounts”, he said, “and that’s great! I have a standard email I send back, with instructions on how to go to our site and sign up. But then, many of those people write back, asking more questions about the Account Signup Process. It’s really all explained right there on the page, where I told them to go in the first place. It seems that they just don’t want to take the time to read it. We don’t mind answering calls and emails from our Retailers. That’s part of our Customer Service. But, when we have to take time away from helping our existing Retailers in order to tell someone something that is already very obvious, it gets frustrating”.

“Then”, he went on to say, “we get people who are incredibly impatient. I get phone calls from people who say, ‘I emailed your company three times already about setting up a New Account, and nobody got back to me!’ We know our Customer Service is better than that, so we check our email Inbox. What we find is that they emailed us three times within the past hour, and we just haven’t had time to get back to them yet!”

We then talked about the thing that frustrates him the most. “People just try to bypass the whole process sometimes”, he said. “We’ll get emails that say ‘my name is Joe Smith, here’s my address, and this is my Tax ID. Set me up a New Account right away’. We simply will not do that, when we have a process already in place that’s designed to save us time, and save them time as well. They can go through the process on our site in just about five minutes, and our Database automatically sets them up with everything they need. We didn’t spend time and money developing that system so that we could go back and manually enter an Account for anyone who doesn’t feel like following our process.”

What You Should Do When Setting Up Wholesale Accounts

This supplier isn’t alone. As you can see, there are reasons for following the processes laid out by the Wholesalers we list in our Directory. Plus, it’s important to understand what suppliers go through in order to set up new Wholesale Accounts.

We know that most of our Members do follow the processes that our Wholesalers ask them to. This article isn’t meant to chastise anyone. It’s just meant to help everyone understand these things from the Wholesalers’ point of view.

The better you understand the companies you work with, the more successfully you can work with them! 🙂

Remember These Things:

So, here’s a quick list of things to remember when signing up for a New Account with a Wholesale Supplier, or with any Service or Supply company you might use in your business:

  • Read the company’s website before calling or writing with questions. Most of the time the answer is already there for you. You want to get to know their site and their company anyway if you are going to work with them.
  • Don’t get impatient! In the real business world, things take time. Many companies can set you up with an Account either instantly, or within a day or two. Sometimes it takes a week or two. Again, you’ll usually find Processing Time information right on their websites.
  • Don’t try to shortcut the process! There are good reasons for the processes that Suppliers use. They generally do not like it when someone tries to “move to the front of the line” by calling or emailing outside of their process.

As I said, these tips work well for any company you work with, not just your Suppliers. You need the goodwill of the people who service and supply your business. So work within their processes, and you’ll find every supplier or service provider much easier to work with!

By Tisha Hedges

Director of Operations for Worldwide Brands, Inc

3 thoughts on “Setting Up Accounts with Wholesale Suppliers”
  1. Great article and simple points in the end to bear in mind when setting up the account, couldn’t agree more with you. Checking the website is always a good thing to do.. gives more info you may need have thought of and even some wholesale deals online.

  2. Very good point. However, I also believe that one or even a few bad apples should not spoil the whole tree ( wholesale vs. retailer relationship). Just pluck them out and continue the business. You never know what seller you may come across that could help sky rocket sales. Everyone should be given an opportunity.

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