1. Extremely low overhead
2. No shipping costs
3. No inventory
4. Ease of creation
The term “information products” actually refers to any type of merchandise that can be delivered digitally—e-books, videos, audio files, original music or artworks. Most people know how to do something, or have a skill, that someone else would pay to learn. You can sell anything from quilting patterns, to recipes, to how to guides—there’s really no limit.
Creating a digital product isn’t hard. It’s just a matter of figuring out what information you have that would be valuable to other people, and packaging that for resale.
So get creative and see what you can come up with!