Poor Pictures on eBay, Hurts your Marketing

Poor Pictures on eBay, Hurts your Marketing

January 25th, 2012

Digital Camera

Marketing isn’t just about getting your message out there, it’s also about trying to get customers to purchase from you. A customer can’t physically hold the product or turn it around in their hands to look at it, so you have to provide that for them with images.

There are many sales lost everyday on eBay because of this one simple thing. Poor images.

When a potential customer searches through the eBay listings looking for the product they want to buy, they will encounter a list of matches to look at. Poor pictures on an auction will usually steer the customer away, because they can’t see the details on the image. That means for you, a lost sale or you will have to discount the product greatly to get rid of it, which hurts the market by devaluing the product.

So if your sales are hurting, check your images and description write-ups to see if there can be any improvements. You may find that the simple fix of taking great pictures of the products for sale and multiple pictures from different angles, will increase your sales.

Creative Commons License photo credit: ssh



7 Comments

  1. oh cool, this information is really useful and definately is comment worthy! hehe. I’ll see if I can try to use some of this information for my own blog. Thanks!

    Comment by Rheba Manthe — April 22, 2012 @ 6:03 pm

  2. Great information here. Appreciate the posts

    Comment by Saul Seburg — April 24, 2012 @ 3:45 pm

  3. I like the valuable information you provide in your articles. I will bookmark your blog and check again here regularly. I am quite sure I’ll learn lots of new stuff right here! Best of luck for the next!

    Comment by Michael — June 27, 2012 @ 11:29 pm

  4. I never thought of it like this. I will definitely do better now!

    Trackback by Peter — July 8, 2012 @ 5:17 pm

  5. oh wow. that was an eye-opener

    Comment by pierre — July 14, 2012 @ 8:01 pm

  6. I completely agree. I don’t buy anything off of eBay if there are bad pictures!

    Comment by Caroline — July 15, 2012 @ 4:45 pm

  7. Terrific work! This is the type of information that should be shared across the web.

    Comment by Maranda Defranco — August 9, 2013 @ 1:44 am

7 Responses to Poor Pictures on eBay, Hurts your Marketing

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