Posts Tagged ‘worldwidebrands inc’

Building an Online Store – Compelling Content

Thursday, March 16th, 2017 by

brain-gearsA website is pretty important for any online business (obviously!) and fortunately websites are a lot easier to create than they were before. You don’t have to know HTML or CSS or PHP when building sites these days. Many online store providers give you easy to use store building administration areas and you just click the color, the font, load your images in the right spots and enter in your information.

Just because the site is easy to create and you can get one going on one day, doesn’t mean that it’s instantly going to make sales or receive traffic. That takes time.

This blog post is going to talk about content when you build & grow your store.

Content is the MOST important part of your store. It’s not the product images, or discounts you offer, it’s the content. The more useful your content, the most visits your site will receive. It’s a no-brainer. Content is KING on a website. Not only does it help customers FIND your store, but it needs to be engaging enough to KEEP them in your store and incite them to BUY. So carefully crafted content, placed in the right areas will do just that. We are talking about headings, product descriptions & informational pages.

Compelling content can be done in many ways. But here are the top things to remember to include:

Call to Action:
Words like CLICK HERE or BUY NOW. These words tell the customer what to do. When you put call to action words like CLICK HERE on your site, explain what they will get when they click something you want them to click. Example: CLICK HERE to receive $10.00 off your first order and lead them to a page to sign up for your newsletters. This is a great way to get a pool of customers to contact from time to time that could lead to repeat customers.

About Us:
When I see an online store that doesn’t have an About Us page, and I don’t know that company, I won’t buy from them. It’s important to explain who you are, what your business is and what your mission is. Since the customer isn’t meeting you in person, you have to convey to them who you are and what you are about to make them comfortable buying from you.

Write your OWN Product Descriptions:
Everyone want to use datafeeds that load this information automatically on their websites. But this “time saving” method only hurts your business, not helps it. Carefully written product descriptions that cater to your chosen demographic not only will engage the customer, but it will also help in the search engines.

Search engines don’t like duplicate content. So if you and hundreds of other retailers have the exact same written information about a  product on pages of your website, this confuses the search engines. You must write your own content to separate from the pack.

A great way to come up with ideas for your content is to take a look at your competitors. Just don’t copy them! Be unique and stand out. It will help you in the long run.

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Posted in Copywriting, Creating Content, Marketing, Online Business Advice | No Comments »

Brand Archetypes – The Hero and The Outlaw-Part 3

Tuesday, December 1st, 2015 by

As talked about in my first blog post, having a distinct identity is essential to online success. It raises your visibility and allows you to connect with your customers on a more personal emotional level. So discovering what your brand archetypes are, is central to positioning your company and products in a unique way. There are 12 of them, and we have already discussed The Innocent and The Regular Guy/Gal, so in those post, we will discuss two more; The Hero and The Outlaw.

The HeroThe Hero:
The Hero’s ultimate goal is to help improve the world. They are courageous, bold, honorable, confident, strong and inspirational. Their greatest fears are failure and to appear weak or fragile. Hero’s are always striving to be better, so they can better help others.

Advertisers have used The Hero as part of brand messaging and advertisements for a very long time, using the ruggedly handsome hero to speak to the human need for protection and to feel safe.

Hero customers want brands that have quality and efficiency that they think will put them in front of everyone else and they won’t be influenced by cute messages and funny imagery.

Hero businesses promote themselves as being far more superior than anyone else. They feel as though if anyone gets a higher rating or has better value, that is the worst thing that can possibly happen to them.

Thinking of the ruggedly handsome guy, brings up a lot of past advertisement imagery, like the Marlboro Man or the very old ads for Old Spice. Today, brands like Nike and BMW are good examples.

Nike likes to feature top athletes that have undeniable skills in what they do. They are the best of the best and seem almost super human with their abilities. This appeals to the Hero archetype, because if that person can do it, so can they, and having the same Nike shoes will get them there. But you have to go out and work hard and “Just Do It”.

BMW is one of the best selling luxury automakers of the world and has had the slogan “The Ultimate Driving Machine”. Everyone knows if you are driving a brand new BMW, you are somebody, and that appeals to The Hero archetype for their need to always appear in front of everyone else. This doesn’t make The Hero archetype vain, they just value things that are “better”. BMW ads are no-nonsense and show you their beautiful lines of vehicles.

If your brand would appeal to The Hero archetype for being dependable, strong and high quality, then keep these companies in mind when creating your marketing materials.

The OutlawThe Outlaw:
The archnemesis to The Hero, and is pretty much everything opposite of what The Hero believes in. Also known as The Rebel, this archetype wants revolution, to break the rules and to fight authority. They never want to appear powerless. They are rebellious, wild and like to pave the way for change.

Outlaw or Rebel customers appreciate products that are unconventional and go against the grain.  They like content that shocks with no blatant selling messages.

Rebel companies put themselves out there as an alternative to the mainstream and make an effort to stand out from the crowd. Rebel brands have almost a cult-like following where their fans are extremely loyal. The worst thing that can happen to a Rebel brand is to be kitschy or become too popular.

The main brand that comes to mind that falls under The Outlaw archetype is… you probably guessed it.. Harley Davidson and another is Virgin (Richard Branson).

Harley Davidson’s brand is all about personal freedom, and as an iconic brand, they have set themselves apart from the competition. Their latest ads have always remained the epitome of appealing to the Rebel crowd with messages like; “United by Independents”, and “Try living OFF the straight and narrow”, that call to the break the rules and fighting authority traits of these types of consumers.

Sir Richard Branson’s, Virgin Group, has the main philosophy to do things differently, and this appeals to the Rebel. The Virgin Group has done many different types of businesses, but the ones that are still going strong today, is their Flagship, Virgin Records and Virgin Airlines. Virgin Atlantic (airlines), had the ad for 2015 with the message, life doesn’t come to you, so go to it and Let it Fly. Which really speaks to the Outlaw/Rebel archetype.

So if your brand is revolutionary, an alternative to the mainstream and would appeal to the Rebel archetype, keep these brands in mind when creating your marketing materials.

Up next.. two more archetypes.. The Explorer and The Creator.. CLICK HERE!

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Posted in Marketing, Online Business | 2 Comments »