The 7 Deadly Sins of Online Store Design Sin #2: Poor Images

The 7 Deadly Sins of Online Store Design Sin #2: Poor Images

Camera expoCreating a beautiful, easy to navigate online retail store is a way to get sales and keep customers coming back to you. Over the course of the next 7 weeks I will talk about the 7 Deadly Sins of site design that many new online retailers forget about or commit these sins without thinking about it. Don’t just do things to your site that you like, because there may be too many people that don’t like your favorite choices. You have to have a site design that appeals to a larger crowd.

Below is Sin #2. To see Sin #1 go here; http://www.worldwidebrands.com/blog/the-7-deadly-sins-of-online-store-design-sin-1-color/

Deadly Sin #2: Small and Poor Images
Poor images on a website make the entire shopping experience poor.

Since the customer can’t actually pick up the product and look at it, you need to provide them with enough clear images to make them feel as if they are. Images shot from different angles are important and images of the product in use are also helpful.

You may be using a dropship wholesale supplier that provides you with images to use. But look closely at those images. If they are too small, you need to make them bigger, or request larger file sizes from the supplier so you can conform them to your site. If they only give you one image, you should request more or purchase the product to take your own images to show it off properly.

You also want all of your images to look similar. If you are using more than one supplier for your online store, but one supplier has a black background on their images and the other uses white, change the backgrounds to all match and choose a color that looks good in your store.

Having multiple images to show the product off, and having all of the images look similar will make your store look cleaner and more professional. It will also allow the customer to think that you are the one fulfilling the products directly. There is nothing worse than an online store with poor images!

Photoshop is a great program that you can use to edit images, but Photoshop is a large costly program and has a learning curve involved. Or maybe there is someone that you know that is good at graphic work that could help you out. :) There are places on the web that you can hire low cost help; services like that can be found on eLance.com and Fiverr.com

photo by: auggie tolosa

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4 Responses to “The 7 Deadly Sins of Online Store Design Sin #2: Poor Images”

  1. Carol says:

    GIMP is a free program that is a lot like Photoshop. You can use the filters that are made for Photoshop in GIMP. This program has some great feature that help with editing images. You can do so many things in this program, well worth looking at for low cost image editing options.

  2. Tisha Hedges says:

    Great suggestion Carol! For anyone that wants to check this program out, please go here; http://www.gimp.org/

  3. emory says:

    I am genuinely pleased to read these posts which have plenty of valuable tips,
    thanks for providing such information.

  4. Doug says:

    Valuable info.

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