{"id":887,"date":"2022-07-20T07:33:32","date_gmt":"2022-07-20T11:33:32","guid":{"rendered":"http:\/\/blog.worldwidebrands.com\/index.php\/?p=887"},"modified":"2024-08-15T16:55:55","modified_gmt":"2024-08-15T20:55:55","slug":"customer-service","status":"publish","type":"post","link":"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/","title":{"rendered":"Customer Service Before the Sale"},"content":{"rendered":"\n<p>Customer service is a priority. The most common reason why people bounce from an online retailer&#8217;s website is due to the lack of connection the retailer provides the customer before they make a purchase.<\/p>\n\n\n\n<p>It&#8217;s easy to promise the world in terms of customer service <em>after<\/em> the purchase (24 hour support, free shipping, professional assistance, returns). But many customers demand contact before they make a purchase. In fact, it&#8217;s what often leads to the sale more than anything else.<\/p>\n\n\n\n<p>Brick and mortar businesses understand this, and strive to provide the best customer service possible. From the moment the customer enters the store to the moment he or she leaves, the sales associates are ready to help them with any questions or needs. This is how businesses win over customers, gain loyalty, and receive positive reviews about their brand. They work hard to earn the sale and put customers first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Customer Service to Earn the Sale<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/5257303\/pexels-photo-5257303.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=600\" alt=\"two ladies doing customer service on a smartphone\" style=\"width:308px;height:205px\"\/><\/figure>\n<\/div>\n\n\n<p>As an online retailer, you&#8217;re running your business in one of the most saturated areas in the world, the internet. It&#8217;s like operating a business in an extremely busy mall. However, you don&#8217;t have the benefit of collective traffic unless you sell on a third party platform. <\/p>\n\n\n\n<p>Just as a brick and mortar business strives to provide that customer exceptional service that leads to the purchase, you need to focus on earning the sale with your own. Remember, many people demand excellent customer service before they buy something from a business. It&#8217;s your job to go out of your way to deliver that and earn the sale. The mom and pop shops of yesteryear paved the way in terms of excellent sales support. Like always remembering their customers&#8217; names, their orders, how they like their coffee and what they like on their sandwich. You need to provide customer service both before and after the sale if you hope to succeed as an online retailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ways to Provide Service<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Contact Page<\/strong> &#8211; Always provide a contact us page which outlines the ways that the customer can reach you. If you only offer email support or live chat \/ messenger support, that&#8217;s fine, but make sure that the customer can clearly see their options.<br><\/li>\n\n\n\n<li><strong>Good Information<\/strong> &#8211; Provide excellent information about each product to avoid questions. If you give the customer enough GOOD information about the product before hand, they won&#8217;t even need to ask questions.  The information should be original, it should teach them about the product, and it should <a href=\"https:\/\/worldwidebrands.com\/blog\/?p=873\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>sell them on the product<\/strong><\/a><strong>.<\/strong> The last thing you want to do is paste the manufacturer content onto your page and call it a day. Check this out: <a href=\"https:\/\/worldwidebrands.com\/blog\/?p=848\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>manufacturer product descriptions are harmful to your business<\/strong><\/a>. <br><\/li>\n\n\n\n<li><strong>Social Media<\/strong> &#8211; Facebook, Instagram &amp; Twitter. There are many online companies that have real time dedicated customer support on their social platforms. This is used as an alternative or addition to live chat. If a customer comments on a post or sends a DM you are quickly available to answer them right from your phone. <\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Customer service is a priority. The most common reason why people bounce from an online retailer&#8217;s website is due to the lack of connection the retailer provides the customer before they make a purchase. It&#8217;s easy to promise the world in terms of customer service after the purchase (24 hour support, free shipping, professional assistance, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[324],"tags":[294,328,794,732,637,62,793],"class_list":["post-887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","tag-customer-service","tag-online-business-2","tag-online-customer-service","tag-online-store-advice","tag-online-store-customer-service","tag-selling-online","tag-selling-online-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Customer Service Before the Sale | Worldwide Brands<\/title>\r\n<meta name=\"description\" content=\"Customer service is a priority. The most common reason why people bounce from an online retailer&#039;s website is due to the lack of connect...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Customer Service Before the Sale | Worldwide Brands\" \/>\r\n<meta property=\"og:description\" content=\"Customer service is a priority. The most common reason why people bounce from an online retailer&#039;s website is due to the lack of connect...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Worldwide Brands Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/worldwidebrandsinc\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-07-20T11:33:32+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-08-15T20:55:55+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.worldwidebrands.com\/blog\/wp-content\/uploads\/2022\/07\/customerservice-1024x683.jpeg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"683\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Tisha Hedges\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@worldwidebrands\" \/>\r\n<meta name=\"twitter:site\" content=\"@worldwidebrands\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tisha Hedges\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/\"},\"author\":{\"name\":\"Tisha Hedges\",\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/#\/schema\/person\/cc73706e935f531617ddbe5550bb759f\"},\"headline\":\"Customer Service Before the Sale\",\"datePublished\":\"2022-07-20T11:33:32+00:00\",\"dateModified\":\"2024-08-15T20:55:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/\"},\"wordCount\":519,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.worldwidebrands.com\/blog\/wp-content\/uploads\/2022\/07\/customerservice.jpeg\",\"keywords\":[\"customer service\",\"online business\",\"online customer service\",\"online store advice\",\"online store customer service\",\"selling online\",\"selling online advice\"],\"articleSection\":[\"Customer Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/\",\"url\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/\",\"name\":\"Customer Service Before the Sale | Worldwide Brands\",\"isPartOf\":{\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.worldwidebrands.com\/blog\/customer-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.worldwidebrands.com\/blog\/wp-content\/uploads\/2022\/07\/customerservice.jpeg\",\"datePublished\":\"2022-07-20T11:33:32+00:00\",\"dateModified\":\"2024-08-15T20:55:55+00:00\",\"description\":\"Customer service is a priority. 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