{"id":1763,"date":"2024-02-14T09:00:31","date_gmt":"2024-02-14T13:00:31","guid":{"rendered":"http:\/\/www.worldwidebrands.com\/blog\/?p=1763"},"modified":"2024-08-01T12:26:15","modified_gmt":"2024-08-01T16:26:15","slug":"great-content-competing-with-big-online-retailers","status":"publish","type":"post","link":"https:\/\/www.worldwidebrands.com\/blog\/great-content-competing-with-big-online-retailers\/","title":{"rendered":"Great Content &#8211; Competing with Big Online Retailers"},"content":{"rendered":"\n<p>Great content is king and for various reasons! I&#8217;m not talking about just blabbering and repeating words though, it&#8217;s GREAT CONTENT that matters. Not only does great <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/content\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"content (opens in a new tab)\">content<\/a> (keyword optimized) help you with the search engines, but it makes you stand out from the crowd. This is beneficial for  competing with big online retailers.<\/p>\n\n\n\n<p>Big online retailers have good enough descriptions of products and all the product information that you need to understand what you are buying, but what they lack is a good sense of humor or creativity about it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When You Have Great Content&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/1058140\/pexels-photo-1058140.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=1260&amp;h=750&amp;dpr=1\" alt=\"fun retailers have entertaining content on their websites\" width=\"154\" height=\"204\"\/><\/figure><\/div>\n\n\n\n<p>There are a couple of retailers online that I buy from EVERY YEAR for Christmas presents. They have funny descriptions, hilarious product videos and great images on the products that they sell. I love to browse through all the things that they have, even just to read about them to have a laugh! I look forward to shopping on their sites and they definitely have a repeat customer with me!<\/p>\n\n\n\n<p>I&#8217;m sure that you have come across clever sites like this and look forward to seeing what they come up with next. This is something that large retailers can&#8217;t do because they carry way too many products and it would take way too much time, energy and money to create individual videos or creative descriptions for each product.<\/p>\n\n\n\n<p>But as a small retailer, you can do exactly that! Shoppers love creative great content and with any luck, they will buy from you, talk about you and bookmark you to come back at a later date to see what YOU come up with next!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Writing Ideas<\/h2>\n\n\n\n<p>Need some writing ideas? Keep to your archetypes! What is the type of customer you are trying to attract? Go <a rel=\"noreferrer noopener\" aria-label=\"HERE (opens in a new tab)\" href=\"https:\/\/www.worldwidebrands.com\/blog\/category\/site-building\/brand-archetypes-series\/\" target=\"_blank\">HERE<\/a> to read about Archetypes and why they should always be considered when coming up with your content ideas. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great content is king and for various reasons! I&#8217;m not talking about just blabbering and repeating words though, it&#8217;s GREAT CONTENT that matters. Not only does great content (keyword optimized) help you with the search engines, but it makes you stand out from the crowd. This is beneficial for competing with big online retailers. Big [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323],"tags":[351,328,12,120,108,62,64,329],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing","tag-home-based-business","tag-online-business-2","tag-online-retail","tag-online-retailer","tag-online-retailers","tag-selling-online","tag-selling-products-online","tag-tisha-hedges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Great Content - Competing with Big Online Retailers<\/title>\r\n<meta name=\"description\" content=\"Create great content to compete with big online retailers! 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