{"id":1745,"date":"2024-01-24T09:00:29","date_gmt":"2024-01-24T13:00:29","guid":{"rendered":"http:\/\/www.worldwidebrands.com\/blog\/?p=1745"},"modified":"2024-07-31T11:24:52","modified_gmt":"2024-07-31T15:24:52","slug":"competing-with-big-online-retailers-know-your-customers","status":"publish","type":"post","link":"https:\/\/www.worldwidebrands.com\/blog\/competing-with-big-online-retailers-know-your-customers\/","title":{"rendered":"Knowing Your Customers- How to Compete with Big Online Retailers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Knowing your customers is extremely important! They are the lifeblood of your business. With a lot of big online retailers. vying for their attention, it may&nbsp;feel impossible to compete against them. But you really can! You don&#8217;t do it with trying to have an ad bidding war or by spending a lot of&nbsp;money outsourcing services or by trying to sell the exact same things. You can never compete with your money against their money. You&#8217;ve got to be more creative and customer service oriented in order to succeed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Large companies have extensive data on their customers. What they are buying, when they buy it, where the customer is located, and other demographics. You have access to a lot of this type of information too with services like <a rel=\"noreferrer noopener\" aria-label=\"Analytics (opens in a new tab)\" href=\"https:\/\/analytics.google.com\/\" target=\"_blank\">Analytics<\/a>. But they don&#8217;t know WHY someone purchased something. With the volume of customers they get, the WHY doesn&#8217;t really matter to them &#8211; just that the product sells. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as a smaller retailer with more focused niches, you can cater more to your customers needs and wants because you understand them better and the WHY they purchase your products. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Knowing Your Customers with Surveys<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/18512872\/pexels-photo-18512872\/free-photo-of-feedback.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=1260&amp;h=750&amp;dpr=1\" alt=\"knowing your customers with surveys is a good way to get feedback\" width=\"292\" height=\"194\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not that hard to get the WHY.  It is easy to perform a survey to get feedback after someone purchases from you. When is the last time Amazon sent you a survey? Or Wal-Mart? As a&nbsp;small business, you can place more attention on your customers because you don&#8217;t have employees and extensive overhead to manage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get as much invaluable information that you can&nbsp;from your customers. This will really help you&nbsp;with deciding to offer different products, change prices, make adjustments to your site and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask questions like; Why they purchased from you&#8230; What else would they buy from you&#8230; Were your prices competitive? And any other relevant questions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some customers are more willing to offer their opinion than others. So if you don&#8217;t get the amount of replies that you want, then you can offer them a discount or a coupon&nbsp;for your site after they answer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many customers need incentive in order to go above and beyond, and a store discount will only make them come back and buy something else from you! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing your customers is extremely important! They are the lifeblood of your business. With a lot of big online retailers. vying for their attention, it may&nbsp;feel impossible to compete against them. But you really can! You don&#8217;t do it with trying to have an ad bidding war or by spending a lot of&nbsp;money outsourcing services [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[324],"tags":[351,328,12,120,108,62,64],"class_list":["post-1745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","tag-home-based-business","tag-online-business-2","tag-online-retail","tag-online-retailer","tag-online-retailers","tag-selling-online","tag-selling-products-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Knowing Your Customers | WorldwideBrands.com<\/title>\r\n<meta name=\"description\" content=\"Knowing your customers is extremely important! They are the lifeblood of your business. 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