{"id":1692,"date":"2024-10-16T09:00:00","date_gmt":"2024-10-16T13:00:00","guid":{"rendered":"http:\/\/www.worldwidebrands.com\/blog\/?p=1692"},"modified":"2024-10-21T13:30:13","modified_gmt":"2024-10-21T17:30:13","slug":"deadly-sins-of-online-store-design-mobile-shopping-neglect","status":"publish","type":"post","link":"https:\/\/www.worldwidebrands.com\/blog\/deadly-sins-of-online-store-design-mobile-shopping-neglect\/","title":{"rendered":"Deadly Sins of Online Store Design Sin #6: Mobile Shopping Neglect"},"content":{"rendered":"\n<p><strong>Mobile shopping <\/strong>should be a top priority for your online store. With 76% of adults in the USA using smartphones to make purchases, it&#8217;s clear that a mobile-friendly site is crucial.<\/p>\n\n\n\n<p>Many stores however are still not optimized for mobile devices, even when using templates. <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/11\/21\/for-shopping-phones-are-common-and-influencers-have-become-a-factor-especially-for-young-adults\/#:~:text=Roughly%20three%2Dquarters%20of%20U.S.,things%20online%20on%20a%20tablet.\" target=\"_blank\" rel=\"noreferrer noopener\">PewResearch<\/a> indicates that mobile shopping is most popular among adults under 50 and more prevalent with women. Understanding these trends can help you build and advertise your store more effectively. So ensure that your site is small screen friendly, or create a dedicated mobile version to cover all your bases. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One Solution: Apps for Mobile Shopping<\/h2>\n\n\n\n<p>A\u00a0mobile\u00a0shopping\u00a0app\u00a0streamlines\u00a0the\u00a0shopping\u00a0experience\u00a0by\u00a0allowing\u00a0users\u00a0to\u00a0browse\u00a0products,\u00a0read\u00a0 reviews,\u00a0and\u00a0make\u00a0purchases\u00a0directly\u00a0from\u00a0their\u00a0smartphones.\u00a0These\u00a0apps\u00a0connect\u00a0to\u00a0secure\u00a0payment\u00a0 systems\u00a0and\u00a0often\u00a0include\u00a0features\u00a0like\u00a0push\u00a0notifications\u00a0and\u00a0location-based\u00a0services.\u00a0<\/p>\n\n\n\n<p>However,\u00a0developing\u00a0a\u00a0high quality\u00a0app requires\u00a0significant\u00a0investment in software development,\u00a0 design,\u00a0and\u00a0ongoing\u00a0maintenance.\u00a0For\u00a0small\u00a0business\u00a0owners,\u00a0these\u00a0costs\u00a0can\u00a0be\u00a0expensive,\u00a0making\u00a0it\u00a0 difficult\u00a0to\u00a0compete\u00a0with\u00a0larger\u00a0companies\u00a0that\u00a0have\u00a0more\u00a0resources. Plus, with a niche store, it is completely unnecessary. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solutions for Small Online Business Owners<\/h2>\n\n\n\n<p><strong>Optimize your site<\/strong>: A faster website will load more quickly, not just on computers, but on mobile devices as well. Mobile device shoppers are much more sensitive to page speed\u00a0than computer shoppers. Google has <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about\" target=\"_blank\" rel=\"noreferrer noopener\">PageSpeed Insights<\/a>, that will give you suggestions on what you can do to make your store load and operate faster.<\/p>\n\n\n\n<p><strong>Optimize your images<\/strong>: Online stores typically have\u00a0a lot of images on them to show the product off and un-optimized images will load much\u00a0slower. Having optimized images will allow you have larger pictures on your site as well. There are free and paid tools you can find online for optimizing and compressing images. We use our Photoshop program to optimize images for the web. But look around and try a few out to see which one brings you the best quality at the smallest file size.<\/p>\n\n\n\n<p><strong>Check Your Site Design on Mobile Devices: <\/strong>Most templates these days are &#8220;mobile ready&#8221;. But even still if your image isn&#8217;t sized right, or your content runs long, it might translate weird when you change to mobile view. So make sure that when designing your site, always check the mobile view before publishing. <\/p>\n\n\n\n<p>Optimizing your site and your images, as well as getting your PageSpeed\u00a0Insights corrected, will greatly\u00a0help your store load better on mobile devices\u00a0anyway. So do as much as you can to tap into that huge part of the shopping market!<\/p>\n\n\n\n<p>Have you see our other <a href=\"https:\/\/www.worldwidebrands.com\/blog\/category\/site-building\/7-deadly-sins-of-online-store-design\/\">Deadly Sins of Online Store Design? Check them out. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile shopping should be a top priority for your online store. With 76% of adults in the USA using smartphones to make purchases, it&#8217;s clear that a mobile-friendly site is crucial. Many stores however are still not optimized for mobile devices, even when using templates. PewResearch indicates that mobile shopping is most popular among adults [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1204],"tags":[351,328,12,120,108,405,62,64],"class_list":["post-1692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7-deadly-sins-of-online-store-design","tag-home-based-business","tag-online-business-2","tag-online-retail","tag-online-retailer","tag-online-retailers","tag-online-store-design","tag-selling-online","tag-selling-products-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Deadly Sins of Online Store Design Mobile Shopping Neglect<\/title>\r\n<meta name=\"description\" content=\"Discover why mobile shopping neglect can be deadly for your online store&#039;s success. 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