{"id":1084,"date":"2023-02-08T08:30:34","date_gmt":"2023-02-08T12:30:34","guid":{"rendered":"http:\/\/blog.worldwidebrands.com\/index.php\/?p=1084"},"modified":"2024-07-31T11:06:45","modified_gmt":"2024-07-31T15:06:45","slug":"creating-a-website-that-sells","status":"publish","type":"post","link":"https:\/\/www.worldwidebrands.com\/blog\/creating-a-website-that-sells\/","title":{"rendered":"Creating a Website that Sells &#8211; How to Keep and Convert Shoppers"},"content":{"rendered":"\n<p>Creating a website, a good sales website, can be the difference between losing a customer and making a sale. You\u2019ve got ten seconds to capture a shopper\u2019s attention and convince them to stay. That\u2019s how long it takes people to decide to keep reading, or move on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create a Website that is User-Friendly<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/4482900\/pexels-photo-4482900.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=600\" alt=\"creating a website that makes shoppers want to buy\" width=\"236\" height=\"354\"\/><\/figure><\/div>\n\n\n\n<p>You need to plan your website carefully to make it really sell your product:<\/p>\n\n\n\n<p>1. Have an attention-grabbing headline that tells customers what they\u2019ll gain by staying. It should list some clear, compelling benefits like what they\u2019ll learn and what kind of information you\u2019ll provide.<\/p>\n\n\n\n<p>2. Keep your website clean and simple. It should be easy on the eyes, with no more than a couple of key colors and a couple of easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.<\/p>\n\n\n\n<p>3. It used to be that you would use more sales copy and fewer images. But these days, it&#8217;s better to balance your images &amp; copy. But still your images should be used strategically to support the sales copy.<\/p>\n\n\n\n<p>4. Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask potential customers to click, you lose some.<\/p>\n\n\n\n<p>5. Make your sales process quick and painless. Don\u2019t use hidden links. If you want people to buy from you, you have to make it obvious how to do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a Website to Develop Customer Trust<\/h2>\n\n\n\n<p>Your website has to convey credibility and professionalism. People won\u2019t buy from you if they don\u2019t trust you. There are two main ways you can build your customers confidence in you:<\/p>\n\n\n\n<p>1. Share your qualifications: how you got here and why you\u2019re able to help them. Don\u2019t just bullet-point your credentials\u2014talk to them. Relate your experiences and explain how this product has helped you. Let them see there\u2019s a real person behind the site. <\/p>\n\n\n\n<p>2. Use testimonials from people who\u2019ve actually used your products. Video, audio, and written testimonials accompanied with customer pictures are proven tools for creating credibility with consumers. Make sure your testimonials have actual, measurable results people achieved using your product.<\/p>\n\n\n\n<p><strong>Create Customer Loyalty<\/strong><br>Sharing relevant, interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, post articles about great destinations for camping, or tips for staying safe in the woods. Give people a reason to come back to your site. There\u2019s a good chance that, while they\u2019re there, they\u2019ll buy something. By educating your customers, you create a sense of loyalty that will make them want to buy from you rather than your competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a website, a good sales website, can be the difference between losing a customer and making a sale. You\u2019ve got ten seconds to capture a shopper\u2019s attention and convince them to stay. That\u2019s how long it takes people to decide to keep reading, or move on. Create a Website that is User-Friendly You need [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[897,325],"tags":[654,405,62,64,1043,1044,486],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-store-design","category-site-building","tag-creating-a-website","tag-online-store-design","tag-selling-online","tag-selling-products-online","tag-site-design","tag-store-design","tag-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Creating a Website that Sells | WorldwideBrands.com<\/title>\r\n<meta name=\"description\" content=\"Creating a website, a good sales website, can be the difference between losing a customer and making a sale. 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