﻿{"id":1041,"date":"2011-08-22T17:00:16","date_gmt":"2011-08-22T21:00:16","guid":{"rendered":"http:\/\/blog.worldwidebrands.com\/index.php\/?p=1041"},"modified":"2024-08-01T16:13:29","modified_gmt":"2024-08-01T20:13:29","slug":"lights-camera-action-using-online-videos-to-market-your-business","status":"publish","type":"post","link":"https:\/\/www.worldwidebrands.com\/blog\/lights-camera-action-using-online-videos-to-market-your-business\/","title":{"rendered":"Lights, Camera, Action! Using Online Videos to Market your Business"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/639090\/pexels-photo-639090.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=1&amp;w=500\" alt=\"video camera screen\" width=\"312\" height=\"208\"\/><\/figure><\/div>\n\n\n<p>Successful marketing means using trends and technologies\u2014what\u2019s popular changes constantly, and you have to stay on top of that to effectively promote yourself on an ongoing basis. One of the biggest web-based trends is online video.<\/p>\n<p>YouTube.com, one of the largest video-marketing vendors, has hundreds of millions of users. YouTube is free; the advantage they provide is that there\u2019s currently no limit to the footage you can upload.<\/p>\n<p>You, as an entrepreneur can use video to achieve far greater impact than you\u2019d have with email or banner ads:<\/p>\n<p>Create infomercials, testimonials, or short product clips.<\/p>\n<p>Use content as a commodity to add value. Viewers will appreciate the education and techniques and come back to you for your expertise.<\/p>\n<p>Videos are easy, and relatively cheap, to produce; they\u2019re a powerful audiovisual tool for spreading the word about your business virally and increasing your exposure.<\/p>","protected":false},"excerpt":{"rendered":"<p>Successful marketing means using trends and technologies\u2014what\u2019s popular changes constantly, and you have to stay on top of that to effectively promote yourself on an ongoing basis. One of the biggest web-based trends is online video. YouTube.com, one of the largest video-marketing vendors, has hundreds of millions of users. YouTube is free; the advantage they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","hentry","category-seo-and-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Using Videos to Market Your Online Business<\/title>\r\n<meta name=\"description\" content=\"Boost your business with online videos! 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