A genuine wholesale supplier might use the term: At Cost.  Do your research carefully on this before you go ahead and buy at cost.  When a wholesale supplier sells ‘at cost,’ it means they are making no profit on the sale since they are selling at the same as it cost them to buy from the manufacturer.

Also, if the wholesale supplier’s customers are NOT buying the product, you may want to check out the demand using your Worldwidebrands.com Product Sourcing Tool before you place any orders.  Unless people want to buy, you may be the next person selling ‘at cost’ or probably much ‘below cost.’

Click to review more of Chris Malta’s “Wholesale Tips”

By Tisha Hedges

Director of Operations for Worldwide Brands, Inc

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