Worldwidebrands.com’s customer support desk is frequently asked: Can you help me see the wholesale supplier’s prices BEFORE I decide to apply for an account with them?!’
Wholesale prices are for Retailers NOT the Public. Here are the two main reasons why:
- Wholesale suppliers compete. They only expose their prices to people who have been approved for an account with them.
- If consumers can easily determine the wholesale prices for products, they will try to squeeze retailers for unreasonable discounts. Both the wholesaler and the retailer must make a fair profit to stay in business. By keeping their wholesale prices confidential, wholesalers protect their retailers.
This helps you understand why wholesalers require you to to prove that you’re a legitimate retail business, with a Sales Tax ID, to set up an account with them BEFORE they release a Confidential Dealer Price List.