The third wholesale term you should know is: MOQ. Typically the Confidential Dealer Price List has a column headed: MOQ, “Minimum Order Quantity”. When you place orders, the MOQ determines the smallest quantity of the item you can order at a time. The MOQ is different for different items. Typically, the larger, pricier products have a smaller MOQ than the less pricey and smaller products. This also determines the smallest quantity at which the wholesaler can make a profit on an item. Remember that wholesaling is a volume business. Because profit margins are thin, wholesalers only make money by selling in large quantities.