What is RA?  You need to know the wholesale term, RA or RMA.  Either refers to product returns.  RA means “Return Authorization”.   RMA means “Return Merchandise Authorization”.

Most wholesale suppliers have a strict process you must use to return any item.  When wanting to return an item, you must contact your wholesale supplier to obtain an RA Number.   The reason for the return may affect the method of return.  The wholesale supplier may set up a UPS or FedEx, pre-paid pick up.   You must clearly mark the RA number on the outside of the return package.  Once the wholesale supplier receives the product, they will pass you a credit.

The process is similar with wholesale drop shippers.   Your customers must contact you requesting a replacement.  You then contact your wholesale supplier to request an RA and submit a replacement order.   In some cases, the drop shipper will ship the replacement product even before they receive the damaged product.  This saves the customer having to wait for their replacement to arrive.

UPS, United Parcel Service, has some very helpful hints on handling ‘Returns.’  View this UPS video now.

Click to review more of Chris Malta’s “Wholesale Tips”

By Tisha Hedges

Director of Operations for Worldwide Brands, Inc

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