You need to be patient when you reach out to a genuine wholesale supplier to open an account. Success seldom comes in a rush! Beginner online retailers are usually in a hurry to start their Internet business. They try to throw up a website today to be rich tomorrow. Typically such impatient business people are not the ones who succeed in the end.
Many new online sellers make an impulsive call to contact a wholesale supplier asking to open an account. If they don’t get a response within a day or two, often within an HOUR or two, they leave complaining voicemails and send aggressive emails trying to badger the supplier into responding.
Good wholesale suppliers are busy. They process many account requests as quickly as they can. Setting up an account requires a lot of work by the wholesale representative and administration department. They capture your information, verify it and then process it. They must check it against the company’s criteria for granting accounts and establish if you and your business are a good fit for their business. They then have to do the paperwork to set up the account. Some suppliers can do this within a few days. Some will take two to four weeks.
There can be seasonal delays in setting up an account for you. Seasons for wholesalers occur well in advance of the retail selling season. The Holiday season actually begins in July. During this busy time, a wholesaler will likely take longer to respond to your requests. Spring and early summer are good times for faster processing because they are slower periods for most wholesalers. The wholesaler’s auditors typically get active around the beginning of January each year. Many wholesalers perform stock taking for the upcoming year and may even close down their administration support for one or two weeks. At that time you may find it takes longer to communicate with your targeted wholesale supplier.
If you really want a “yes” from a wholesale supplier, don’t rush them. Be patient, get on with other research and online selling activities. They will get to processing your application. Of course, it’s appropriate to remind them occassionally, but be sure to be nice about it! You’re wanting to build a good relationship, don’t start it out on an aggressive footing.