MOQ – “Minimum Order Quantity”

MOQ – “Minimum Order Quantity”

June 10th, 2009


The third wholesale term you should know is: MOQ.  Typically the Confidential Dealer Price List has a column headed: MOQ, “Minimum Order Quantity”.   When you place orders, the MOQ determines the smallest quantity of the item you can order at a time.  The MOQ is different for different items.   Typically, the larger, pricier products have a smaller MOQ than the less pricey and smaller products.   This also determines the smallest quantity at which the wholesaler can make a profit on an item.  Remember that wholesaling is a volume business.  Because profit margins are thin, wholesalers only make money by selling in large quantities.

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