Keep Your Suppliers as YOUR Secret

Keep Your Suppliers as YOUR Secret

April 27th, 2009

 

Be careful to keep the wholesale suppliers for your stores as your ‘secret.’  The more success you achieve selling online, the more likely other online sellers will want to copy what you do.   They will try to copy your layout, branding style and marketing techniques.   To compete in your successful space they will certainly want to offer the same product lines – especially when you are a successful niche seller.    They are likely to do everything they can to identify your wholesale suppliers.   Don’t make the mistakes that most eBiz owners make.  You can give away your secrets without even realizing it. 

Use a different Model Number in your online store than your wholesaler’s Model Number otherwise you’re disclosing your secret!  Let’s say your wholesaler uses “Model Number: 12345,” you should create a different Model Number in your store.  Any search on that number will always take your competitor directly back to your store.

The new number should make sense to you.  Don’t pick something complicated.   You will need to maintain a cross reference list (or spreadsheet) so that you can look up the wholesaler’s model number when ordering from the wholesaler.

It’s different if you’re  selling popular products, for example, consumer electronics.  Internet users (and competitors)will search by model number to find the product and its suppliers.  You want Traffic to your store only.   Most successful online sellers select products within a product niche.  The very popular products are sold on large retailer sites and quickly become overstaurated because Beginner Sellers make the mistake of trying to compete with big box sellers at cheaper prizes and end up going out of business.  

 The trick of using different model numbers is very effective for eBiz Sellers specializing in niche product lines.

Click to review more of Chris Malta’s “Wholesale Tips”

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3 Comments

  1. Something else that you want to consider if you are an affiliate of worldwide brands as well as consumer of the Product Sourcing Tool. If you have your own E-commerce store do not put your affiliate link to worldwide brands. That is just giving the advantage straight to the opposition.

    Something a friend of mine was doing on his Ebay listings was Q&A. Which went into to the exact way he was finding his wholesalers. Another No-No

    Comment by Brendan Will — April 28, 2009 @ 10:33 am

  2. Indeed! Good post, this is the kind of stuff I am looking for!

    Comment by Douglass Wauford — April 26, 2012 @ 12:42 am

  3. Hey There. I found your blog using msn. This is a very well written article. I’ll make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll certainly return.

    Comment by Tena Proffer — April 26, 2012 @ 3:43 pm

3 Responses to Keep Your Suppliers as YOUR Secret

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