Be careful to keep the wholesale suppliers for your stores as your ‘secret.’ The more success you achieve selling online, the more likely other online sellers will want to copy what you do. They will try to copy your layout, branding style and marketing techniques. To compete in your successful space they will certainly want to offer the same product lines – especially when you are a successful niche seller. They are likely to do everything they can to identify your wholesale suppliers. Don’t make the mistakes that most eBiz owners make. You can give away your secrets without even realizing it.
Use a different Model Number in your online store than your wholesaler’s Model Number otherwise you’re disclosing your secret! Let’s say your wholesaler uses “Model Number: 12345,” you should create a different Model Number in your store. Any search on that number will always take your competitor directly back to your store.
The new number should make sense to you. Don’t pick something complicated. You will need to maintain a cross reference list (or spreadsheet) so that you can look up the wholesaler’s model number when ordering from the wholesaler.
It’s different if you’re selling popular products, for example, consumer electronics. Internet users (and competitors)will search by model number to find the product and its suppliers. You want Traffic to your store only. Most successful online sellers select products within a product niche. The very popular products are sold on large retailer sites and quickly become overstaurated because Beginner Sellers make the mistake of trying to compete with big box sellers at cheaper prizes and end up going out of business.
The trick of using different model numbers is very effective for eBiz Sellers specializing in niche product lines.