Search engine optimization is the practice of efficiently conveying what your website is about to search engines through the use of various techniques, including content creation, meta data, and of course inbound links. However, one of the most recent developments by the search engines is their announcement that they are now factoring in social activity.
Search engines depend on certain signals to determine whether a piece of content or website is relevant to their users’ search queries — shared links, bookmarking, and comments are all forms of social activity that helps search engine optimization.
In order to take advantage of this development, you first need to enable your visitors the ability to get active. You can do this with the various sharing tools and widgets available from the social networks and bookmarking sites, including Facebook, Twitter, and StumbleUpon.
Once you enable your users the ability to get active, focus on creating excellent content that compels your visitors to take action.
Every piece of content should have the necessary tools and widgets in place to share it across various networks. This way, people can share your content with their friends if they so feel compelled. The next step is to encourage that interaction by revealing how many times your content has been shared, how many comments the piece of content has received, and specific questions to the reader that encourages them to respond.
This technique will provide you with a larger amount of interaction from your visitors when done properly. Remember, the more social interaction, the better your search engine optimization.