Niche stores are a great way to sell online. A niche website is a site where you sell one type of product. For example, a site dedicated only to coffee grinders or a site only for drink coasters.
I’m not talking about a site with only one coffee grinder or one set of coasters! A niche site will have many different options for coffee grinders or drink coasters but you stay central to one product type.
These simplistic product sites have many benefits;
Niche Stores Benefits
1. Advertising
When you try to have a website full of many different products (such as a general store or discount store) you will have to advertise for all of your products. This can get VERY expensive and time consuming! Wouldn’t you rather advertise for only a few things versus several hundred?
2. Authority
Authority of a website is very important to the search engines. This means to the search engines that your site knows what it is talking about. Gearing all of your advertising and site content towards one type of product tells the search engines about your knowledge and expertise aka authority on those products.
3. SEO & Marketing
This is similar to the first two points. For good SEO, make sure to choose your keywords carefully. Only having one type of product to concentrate on, keeps your keyword amount low, and you are able to work harder on these particular keywords to get them ranked versus trying to get hundreds of keywords ranked. For SEO & Marketing Tips CLICK HERE
4. Multiple Sites and Selling Channels
Niche websites allow you to create and manage multiple websites a lot easier. You can get one niche website completed, including SEO & Marketing, and then start working on another niche site. This will allow you test different platforms and selling channels as well. See which works best for you!
5. Qualified Leads
When people are searching the internet for a particular product to buy, they will be specific in their search terms. A well laid out, clean looking niche store, with good SEO & Marketing, will bring your store up higher in the search engines and give customers what they are looking for, the product they searched for plus options they may never have considered!
Here are some other things you might like…
What to sell?
Need help in figuring out WHAT to sell in a niche store? The Sell Niches bundle will help you out with that! Check them out by going here: Sellniches.com
Where to sell?
Our number one recommendation for small niche stores is Squarespace.
Check out our review HERE: Squarespace Review
Couldn’t agree more. We’ve gone the route of niche store back in 2007 and never looked back.
You don’t see many niche online stores for sale because they are all profitable and want to be kept their little secret by the owners.
excellent information is all i want to say 🙂
Great information here which I totally agree with. This is why I own my website about every bodies favorite – chocolate.
thank you, nice article
How do I figure out WHAT to sell? I want to sell electronics, but I don’t know if this is the way to go.
Hi Frank,
Electronics is a terrible market to try to get into because it is so saturated. See our post here; https://www.worldwidebrands.com/blog/how-to-make-money-selling-products-with-no-profit-margin/ this post will help you in seeing that, and understand how the big chain stores make their money!
If you want to narrow down to a niche that isn’t oversaturated, but don’t know how to do that, we recommend http://www.sellniches.com
Happy sourcing!
How do I find out what my niche should be? Thanks for your blog!
Hi Abby,
We recommend http://www.sellniches.com Their eBook & bundle is fantastic for new online sellers!
All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts. Thanks
Thanks for the great article.
I just had an AH HAH! moment! Thank you!