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EBay Made Easy - Breaking the Inertia with Technology

by Chris Malta
Product Sourcing Radio is Created and Hosted by Chris Malta and Robin Cowie of WorldwideBrands.com, Home of the Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for more FREE E-Biz & Product Sourcing info!


The greatest challenge to getting started on eBay is just that - getting started! Though technological advances have made online retailing faster, easier, and cheaper, would-be entrepreneurs still get discouraged and give up without realizing their goals. An extremely high percentage of first-time eBay sellers leave the site without ever listing an item - they get overwhelmed by the lengthy and intensive Sell Your Item form.

A Simple Plan
This was the frustration that led John Plummer and his partners to create Recellers.com. Unable to figure out how to list snow tires on eBay, Plummer says he and his partners thought, "Wouldn't it be neat if you could have expert assistance you could call and they could run you through it? And if you didn't like to be on your computer, you could do it on your phone?" Their idea evolved into what is now Recellers.

The concept behind this innovative solution provider is that you can start your eBiz with nothing more than a camera cell phone or a digital camera. Just snap a photo of the item you want to sell, send it to Recellers.com and, within five minutes, an expert will call you and walk you through the entire listing process. They'll enter eBay with your user name and ID and fill out the Sell Your Item form for you, making suggestions and recommendations about the best way to list your item.

Getting the Best Prices
Receller's listing coaches will guide you, step by step, even telling you how to ship your item - it's like taking a test with the answer key open. They use eBay proprietary information and extensive market research to tell you what features would be profitable and to answer your questions:

    . What are the best keywords to use?

    . What should the title be, and why?

    . What do you need to put in the description?

    . Should you bold the item?

    . What should your pricing strategy be?

    . What day and time should your auction end (i.e. when will the largest amount of your buyers be on the site)?

    . In which listing category will your item draw the highest bid?
Says Plummer, "Market research showed that you could get more money if you could drive more buyers that were looking for an item, and have a true auction, rather than a few people that were just half interested, or stumbled across your listing." In fact, their users average 15-20% higher final results than any other eBay users. And, unlike trade assistants or trade posts, where you drop off an item and pick up a check, there's no backend charge. You pay a flat fee, as opposed to 30-40% of the ending price.

If you're new to the eBay platform, you might use this service as a training tool to get comfortable, and then move on, using what you've learned. Or if you just want quick sales and no hassles or a way to unload excess inventory, Receller can eliminate most of the busy work on your end. Either way, you're all out of excuses - time to grab your phone and get started.