Right This Way, Please...

• You increase online sales. You gain cross-selling and up-selling opportunities.


• Understanding what your customers want and predicting their behavior allows you to tailor your suggestions, and match them with products that they're likely to buy.


• You bring traffic to under-populated areas of your web site.


• You gain exposure for your overall product catalog and move products that were previously low in sales.

How Do You See Customer Patterns?
Google Analytics is a great tool to understand your customers flow through your website. Track the order in which customers look at pages and how much time they spend on each page, and offer product recommendations based on that customer behavior.

Not only look at what happened in the past, but try to anticipate where a shopper is going. Then make targeted recommendations by understanding what a visitor is doing now, and what they're most likely going to do next. 

Do I Really Need to do This?
That depends on the size of your product catalog. If you sell twenty or thirty different products, you can probably put together your own recommendation solution pretty easily by serving up similiar products or complimentary products. With a smaller selection, your visitors have a better chance of being exposed to your entire product line-up. However, if you sell over a hundred different products, you could really benefit from digging through Analytics, to understand your shoppers and offer them customized recommendations. What you could possibly see is an increase of between ten percent and thirty-five percent, in terms of conversion rates. This is an incredibly powerful tool for any online store!