This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
June 10-12, 2016 Coffee Fest Dallas, TX
June 13-14, 2016 Metro New York Footwear, Apparel & Accessories Marketplace Edison, NJ
June 20-22, 2016 United Fresh Chicago, IL
June 23-25, 2016 NAMM (music) Nashville, TN
June 25-27, 2016 GTS Jewelry & Accessories Kissimmee, FL



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
The Dangers of 'Hottest Selling Products' Lists (rc)
By Chris Malta, Founder & CEO of Worldwide Brands


You’d think the ‘Hottest Selling’ products on the Internet would be a good place to make money, right? Not necessarily!

There are many places that publish lists of ‘The Hottest Selling Products on the Internet’. They range from the big Internet Marketplaces like Amazon and eBay, to smaller companies that sell software and ECommerce tools related to online selling.

A ‘Hottest Selling Products’ list is a strange thing. It can be a good thing if used properly, but it can also be a bad thing if you’re not very careful.

You should approach these lists like you would approach a large, dangerous looking dog that you’ve never seen before. Do the right thing, and the dog just might sniff your hand and lie down at your feet. Make the wrong move, and you might end up missing a hand or a foot!

The good thing about a ‘Hottest Selling Products’ list, when it comes from a reliable source like eBay, for example, is that it gives you a good picture of what really is selling well on eBay over a reasonable period of time. That’s important information to have when you’re selling online, whether you use eBay or not.

There are two potentially bad things about it.

  1. The first potentially bad thing is that these lists are generated from very simple statistics. If a large number of a certain type of product is being advertised and/or sold in a certain marketplace, then that product gets on that marketplace’s ‘Hottest Selling Products’ list. The problem is that the ‘Hottest Selling Product’ list does not take profit margins into account!

A very good example of this situation is the Electronics market. Computers, DVD Players, Stereo equipment, etc. Electronics is, in my opinion, the absolute lousiest market to make money in on the Internet. For some reason that nobody really understands, almost everybody who first starts out in Internet Business wants to jump right in and start selling electronics! I’m not saying it can’t be done, but it is very difficult. That market became flooded with competition years ago, which caused everyone to undercut everyone else’s prices over and over again to stay in business, which left a very slim profit margin in Electronics that still prevails today. You have to really sell a lot of Electronics to make any real money, because the individual sale profits are so small.

Yet, Electronics are almost always at the TOP of all the ‘Hottest Selling Products’ lists! Why? Simply because so many people starting out in ECommerce are advertising them and trying to sell them!

  1. The second potentially bad thing is that when these lists are published by a large Internet Marketplace like Amazon or eBay, everybody sees them! That can be a bad thing, even if the product in question is a NEW product that just made the top of the list!

Let’s say, for example, that a new blockbuster adventure movie comes out in the theaters. The super-spy star of the movie, Flash Rimrock, constantly uses a brand new kind of palm-sized computer/video phone throughout the movie to save himself and many beautiful women from all kinds of dastardly and dangerous bad guys. The product is called the ViddyOne, made by a company called ViddyTechie, and it looks really cool. Now, (as far as my story goes) this is a real product, and most people don’t realize that the manufacturer, ViddyTechie, paid the movie studio millions of dollars to feature that product in the movie constantly. It’s a promotional tool that offsets production costs for the movie studio, and works very well for manufacturer. That’s why you see all kinds of brand-name products prominently featured in movies; it’s a very expensive form of product commercial.

Suddenly this product becomes a market trend and everybody wants one, because everybody wants to be as cool as Flash Rimrock. That is exactly the result that ViddyTechie was hoping for when they paid the studio to feature the product in the movie. Pretty soon, the quickest of the market-savvy ECommerce Sellers are starting to sell the ViddyOne on eBay. Before you know it, so many of them are out there that the ViddyOne makes it to eBay’s ‘Hottest Selling Products’ list.

So, when you see the ViddyOne suddenly appear on the ‘Hottest Selling Products’ list, should you immediately jump in, find a supplier for that product and try to sell it on eBay as well?

Probably not.

Why not? Because when the ViddyOne hits that list, millions of people are going to see that at the same time you see it! Chances are that ViddyOne market is very quickly going to become flooded with new Sellers, and then the price-slashing frenzy begins. Too much competition equals everybody trying to undercut everyone else’s prices, which equals the ViddyOne's profit margins bottoming out in a very short time after it hits the ‘Hot List’.

So, from a straightforward ‘What Should I Sell’ perspective, ‘Hottest Selling Products” lists are not a good place to draw your inspiration from.

However, there IS a way that you CAN make a ‘Hottest Selling Products’ list work for you, and the most successful sellers out there know what that is.

The way to make that list work for you, and make money on the ViddyOne frenzy, is to attack the product’s Vertical Market. A Vertical Market is simply a group of products that are similar to, or closely associated with that product.

For example, instead of trying to sell just the ViddyOne all by itself, like so many others will try to do, put together and sell a ‘Flash Rimrock Super Spy’ kit. Include the ViddyOne, because that product is what will get your listings noticed on eBay or in the Search Engines. However, you sell the ViddyOne at just about cost, and don’t expect to make money on it. The other products that you bundle into your Flash Rimrock Super Spy Kit are the ones you take your profit margin on. Your Kit could include a cool pair of compact Spy Binoculars, a Spy Pen that contains a portable computer hard drive (yes, they exist!), and a pair of Spy Sunglasses that have backward-looking mirrors built into the frame, so that the wearer can see behind them! The additional products in your Flash Rimrock Super Spy Kit are the ones you make money on, because when you add several products into a very unique bundled mix, no one can really compare your prices against other sellers’ prices. You can build decent profit margins into the other products. What you’re selling is completely unique, allows no opportunity for price-shopping, and is part of the Vertical Market of a very hot-selling product.

Instead of being just another one of the tens of thousands of people that are trying to eke out a small profit in the super-competitive ViddyOne frenzy created by the ‘Hottest Selling Products’ list, you become someone who really does make a good profit selling a unique ‘bundled’ set of products in a very hot Vertical Market.

Sales, whether on the Internet or in a store in your local mall, is a creative art, folks. It’s not just a case of ‘Here it is, buy it!’ You can apply the method above to just about any kind of product; you just have to avoid the Herd mentality, and think about it a little first. :o)

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Health & Beauty

Clothing, Shoes & Accessories

Food & Drinks

Supplements & Nutrition

Consumer Electronics

Health & Beauty

Clothing, Shoes & Accessories

Consumer Electronics

Jewelry & Watches

Mature Audiences 18+

Clothing, Shoes & Accessories

Business & Industrial

Health & Beauty

Clothing, Shoes & Accessories

Business & Industrial
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
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  Our Review:

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We DO NOT get paid for recommending this product. We recommend it because (if you're a beginner) it will really help you figure out what to sell.

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  Our Review:

Having a toll free number on your site instills trust in your customers. Ring Central allows you to have a toll free number that can ring to ANY phone and there are many customization features as well for holiday messages, extensions and more!

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Get a Toll Free Number!


Our Review:

Having a toll free number on your site instills trust in your customers. Ring Central allows you to have a toll free number that can ring to ANY phone and there are many customization features as well for holiday messages, extensions and more!

This is a great low cost solution for small business owners. Check them out today we use them!!