This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
Aug 2-4, 2019 CBD Expo Miami, FL
Aug 3-4, 2019 INDO Expo Portland, OR
Aug 4-6, 2019 NY Women's (6 in one) New York, NY
Aug 4-6, 2019 Playtime NY New York, NY
Aug 10-12, 2019 Atlanta Jewelry Show Atlanta, GA
Aug 10-13, 2019 OFFPRICE Las Vegas, NV



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
Souring for Independence: Selling What You Source
By Tisha Hedges, Director of Operations of Worldwide Brands


 

When you have found great suppliers to work with and chosen the right products to sell, then you need to sell them right. Presenting the products in the right way and writing up UNIQUE good descriptions are key to online selling success.

With so many things being automated these days, a lot of sites lose out on that personal presentation of the products. In order to cater to your demographic, and to stand out on the search engines, you have to write your own product descriptions.

On our blog, several times, we have talked about the dangers of using datafeeds. Sure, these are great to quickly upload a large amount of products onto your site, but you’re damaging your ability to rise to the top of the search engines.

Search engines, like Google, will in their way “penalize” sites that use the same information. They call this duplicate content. When someone is searching for something, Google doesn’t know the best site to show their user because so many sites will have the same exact product information listed. So they choose popular, highly visited websites instead. As a small business owner, this will greatly hurt your business because you can’t compete with those sites already getting a lot of attention. So if you want to use a datafeed, before you upload, rewrite the descriptions!

When you rewrite the descriptions, keep your demographic in mind. WHO you are writing to will greatly impact WHAT you write. So always keep them in mind when crafting your descriptions.

I wrote up a series of posts about Brand Archetypes. Such as; The Jester, The Caregiver, The Ruler, The Explorer and etc. and gave tips and advice on how larger brands market to those types of demographics. Brand archetypes are based on Carl Jung’s idea on how humans use symbolism to understand their world and he identified 12 personas that make up the people in our world. You would identify the persona that you are selling to, and then choose the subset of that persona as your demographic.

For example, if you were selling survival gear, you would want to market those products to those with the Explorer persona. If you find that most people that purchase survival gear are men, ages 20 to 50, then you would cater your descriptions based on that.

Identifying the persona, and the demographic, also helps you to choose or create the right images and graphics that you would use across your entire website and the right images to choose for your product pictures. Even color schemes! All of these things are important to the development of your website. Choosing your archetypes and demographics also helps with your marketing ideas. PPC’s, banners, ad campaigns and etc. With large companies these are all created with archetypes and demographics in mind.

Don’t try to be an end-all buy-all solution for everyone. You just end up muddying the waters and you will spend a lot of time constantly working on your site, SEO and advertising. As a small business owner, you can’t expect to be another Walmart.com. You are usually working on all this yourself, so that’s another reason why we recommend NICHE websites and finding your niche as indicated in the newsletter a few weeks ago: Choosing What to Sell.

A niche site, catered around a persona and a set demographic do really well online and are perfect for small business owners. If you want to sell different products, then work on another niche site! You CAN have more than one website selling products online! You can also multi-channel sell on websites, eBay, Amazon, WalMart, Sears.com and more! So there are a lot of opportunities for you.

But the first place to start, is finding wholesalers to use so you know the types of products that are available to you. Where do you get those? WorldwideBrands.com

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Home & Garden

Health & Beauty

Health & Beauty

Pet Supplies

Pet Supplies

Vehicles, Parts & Accessories

Health & Beauty

Clothing, Shoes & Accessories

Clothing, Shoes & Accessories

Jewelry & Watches

Home & Garden

Mature Audiences 18+

Home & Garden

Clothing, Shoes & Accessories

Tools & Hardware
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!
Real Information!


This FREE 11-Part EBiz Insider Video Series will teach you more of the TRUTH about ECommerce that you've learned in all the time you've been trying. Created by 25-year ECommerce veteran Chris Malta, this is a no-holds-barred look at the REALITIES of this business.




Real Information!


This FREE 11-Part EBiz Insider Video Series will teach you more of the TRUTH about ECommerce that you've learned in all the time you've been trying. Created by 25-year ECommerce veteran Chris Malta, this is a no-holds-barred look at the REALITIES of this business.