Search engine optimization is the practice of efficiently conveying what your website is about to search engines through the use of various techniques, including content creation, meta data, and of course inbound links. Search engines also factor in in social activity.

Search engines depend on certain signals to determine whether a piece of content or website is relevant to their users' searches -- shared links, bookmarking, and comments are all forms of social activity that helps search engine optimization because it all ties back into your website.

Enable Activity

In order to take advantage of this, you first need to enable your visitors the ability to get active. You can do this with the various sharing tools available from the social networks and bookmarking sites, including Facebook, Twitter, Instagram, Pinterest and others. 

Once you enable your users the ability to get active, focus on creating excellent content that compels your visitors to take action.

Encourage Interaction

Every piece of content should have the necessary buttons in place to share it across various networks. This way, people can share your content with their friends. The next step is to encourage that interaction by revealing how many times your content has been shared, how many comments the piece of content has received, and specific questions to the reader that encourages them to respond.

This technique will provide you with a larger amount of interaction from your visitors when done properly. Remember, the more social interaction, the better your search engine optimization.

Many hosting providers already have social sharing widgets or apps in their backends you just need to turn on, assign to your social networks and get busy sharing relevant content.

We recommend to use social marketing management services that you can schedule items in advance to push to all of your social networks for you and you can manage all your social platforms in one location. Hootsuite (free for 1 user and 3 linked social platforms and you can pre-schedule 30 posts in advance) is a good example of this and we recommend trying them out to help manage your social efforts.

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