This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
Aug 7-9, 2022 Chicago Men's Wear Collective Chicago, IL
Aug 7-10, 2022 Las Vegas Apparel Las Vegas, NV
Aug 8-10, 2022 MAGIC Las Vegas Las Vegas, NV
Aug 13-15, 2022 Atlanta Shoe Market Atlanta, GA
Aug 13-15, 2022 Shoppe Object (Home & Gift) New York, NY
Aug 14-16, 2022 JA International Jewelry Show New York, NY



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
Caution: Duplicate & Triplicate Content
By Tisha Hedges, Director of Operations of Worldwide Brands


Duplicate and triplicate content should be a big concern for online retailers. As the internet becomes more and more competitive for business owners operating online, there are a few things many business owners are focusing on in an effort to cut through the competition. Things like; search engine optimization, social marketing and solid customer service, to name a few.

Duplicate Content

One thing you can't miss when researching search engines optimization is "duplicate content". A term that defines content that has been published in more than one place online. While it may seem like a smart strategy for extending your reach and getting your products the most exposure possible, search engines frown upon this activity. They will even penalize publishers that take part in it.

The reason publishers are penalized for duplicate content is because it adds no additional value to the overall web. So search engines try to keep it out of their index as much as possible.

Triplicate Content

Duplicate content covers the idea of publishing a piece of content, whether an article, review, or product description. But, triplicate content is just an expression for any piece of content that's been published in literally hundreds of places online.

Product descriptions are some of the most popular pieces of triplicate content. Most retailers, bloggers, reviewers and other content publishers often fall into republishing what the manufacturer provided about the product. They do this instead of re-writing the content to fit their site.

In turn, this ruins your chance of ranking for anything related to that piece of content, Like your meta title, descriptions, keywords... It all gets thrown out by search engines once their algorithm concludes your content isn't original.

Avoid Triplicate Content by Writing Original Content

avoid triplicate content by writing your own product descriptions. image of a women writing

Original content is perhaps one of the most important things a website can have. Search engines love it because it adds value to the web, and so they want to feature it prominently in their index for their users.

The key to stepping up to the next level and cutting through the competition in your niche is to take the product descriptions from the manufacturers and rewrite them completely. In fact, you should probably aim to write more than what the manufacture provided. Because the more original content you have the better. By presenting a few paragraphs for a product page, as opposed to the few sentences the manufacturer provided, search engines will see that you're providing more value than your competition. And so your position in their index will move upward. Simply put, you rank higher.

In addition, to ranking higher, this type of content creation will attract more organic links too. Other publishers love creative unique content because they'll want to share your content rather than the majority of other sources. Because it's unique and different.

Tips for Writing Your Own Original Content

Write for your audience. Who is your demographic? Who are you selling to? That will play a major role in what you write for a description. You need to fill that description with the right words and paint pictures for your audience. You want them to have the urge & desire to want & buy that product.

Who is your audience? This is where Brand Archetypes help! Discovering what your brand archetypes are, is central to positioning your company and products in a unique way. Having this distinct identity is essential to online success. It raises your visibility and allows you to connect with your customers on a more personal & emotional level.

For example, if you were selling outdoor blankets to outdoorsmen & women in extreme situations you would use terms like rugged & tear-resistant.

But if you were selling those same blankets to a soccer mom who is sitting on the side lines of their child's game, you may use terms like cozy, easy to store & kid friendly.

See what I did there? It's the same blanket, but how I present it to the type of audience for my store, makes a huge difference in how that product is perceived.

So figure out your Brand Archetypes for that starting point help in figuring out what to write about the products you are offering to your customers.

And remember the only thing you should be doing with the manufacturer's product description is using it as your baseline to create your own original content. That way you have the specifications and features the product offers, yet you also have unique content published exclusively on your website that your readers will like.

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Jewelry & Watches

Toys, Games & Hobbies

Sporting Goods

Home & Garden

Health & Beauty

Clothing, Shoes & Accessories

Consumer Electronics

Health & Beauty

Food & Drinks

Business & Industrial

Sporting Goods

Art

Home & Garden

Home & Garden

Pet Supplies
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
Get Legal


If you are going to setup as a LLC or a Corporation to protect your personal assets, then it is recommended to use a professional. In fact, in many cases, you HAVE to as a registered agent for your biz. Many states make this a legal requirement!

This is where we MUST introduce MyCorporation  to you. We have recommended this trustworthy company for over 20 years now. They have helped thousands of our members get their business legal and are continuing to help them keep it up to date!

Accounting Help


Save BIG money each month by using a program like Quickbooks to do your monthly bookkeeping instead of hiring an accountant!

Intuits line of products are highly rated and perfect for online retailers and small busienss owners. You can even integrate the service into most websites so it will auto track your sales!

We have used Quickbooks for YEARS! Highly recommended! 





Accounting Help


Save BIG money each month by using a program like Quickbooks to do your monthly bookkeeping instead of hiring an accountant!

Intuits line of products are highly rated and perfect for online retailers and small busienss owners. You can even integrate the service into most websites so it will auto track your sales!

We have used Quickbooks for YEARS! Highly recommended!