This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
Oct 13-21, 2020 High Point Market High Point, NC
Oct 15-18, 2020 World Tea Expo & Healthy Beverage Expo Denver, CO
Oct 18-20, 2020 NY NOW New York, NY
Oct 18-20, 2020 National Stationery Show New York, NY
Oct 20-23, 2020 Dallas Apparel & Accessories Dallas, TX
Oct 24-25, 2020 Atlanta Jewelry Show Atlanta, GA
Oct 24-25, 2020 Coffee Fest PNW Tacoma, WA
Oct 25-27, 2020 JA New York - Jewelry New York, NY



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
Brand Archetypes Part 6 - The Lover and The Caregiver
By Tisha Hedges, Director of Operations of Worldwide Brands


As a reminder, having a distinct identity is essential to online success. It raises your visibility and allows you to connect with your customers on a more personal emotional level. So discovering what your brand archetypes are, is central to positioning your company and products in a unique way. There are 12 of them, and we have already discussed The Innocent and The Regular Guy/Gal, The Hero and the Outlaw/Rebel and The Explorer and The Creator, The Ruler and The Magician and now we are ready for two more...The Lover and The Caregiver.

The Lover:
The Lover's goal is to create intimacy and to inspire love. They are passionate, sensual, intimate, romantic, warm, committed and idealistic. They represent everything that is dreamy & wonderful about life. A drawback to this archetype is that they can be too selfless or not grounded enough.

The Lover consumer values beauty and that means they are drawn to products that will make them more attractive to others.

Lover brands promise passion, beauty and intimacy. They are generally higher end and indulgent brands that are glamourous and have an emphasis on sensuality.

If you want to market to this type of consumer, think about how you would market to Kim Kardashian. She is the epitome of this archetype.  Lover marketing needs to focus on how the product feels and/or makes you look. Lover brands cannot come across as bargain products or businesslike. That will steer the Lover consumer away, as that is not their aesthetic.

Lover brands that come to mind to me are Victoria Secret and Godiva Chocolates.

Victoria Secret has created a fantasy world. Their specific style of models are what men want and what women want to be. Even though they are more of a luxury brand, they make themselves accessible to everyone. With their highly televised yearly fashion show, their always talked about models, and their breakthroughs for women's undergarments, makes this brand one to follow & watch closely if you also want to market to the lover archetype.

Ahh Godiva Chocolates, indulgent gourmet chocolates. Any mention of gourmet chocolates makes a women melt..and Godiva is a front runner. Their ads are sensual in nature and many have the slogan.. "Every woman is one part goDIVA" with an emphasis on Diva. Beautiful women are mainly in their ads shown in relaxing positions, biting into a piece of chocolate in a sexy manner or holding a box of chocolates or a box of chocolates sits nearby.  Godiva ads make emotional connections between one's "sexual" interests and chocolate. Their ads create a sense of pleasure, which is what the Lover archetype is all about.

So if your products are sensual, passionate and inspire love, then keep these brands in mind when creating your marketing.

The Caregiver:
The Caregivers goal is to care for and to protect others. They are caring, nurturing, selfless, generous and compassionate.  A drawback to this archetype is that they are easily taken advantage of, taken for granted or exploited.

The Caregiver consumer wants to be recognized for all that they do. So emotionally driven ads will appeal to them more so than aggressive or "doomsday" ads. A fantastic example of a caregiver archetype? Mothers!

Caregiver brands are all about helping people care for themselves or helping others help you. They offer protection, safety and support.

Caregiver brands that immediately come to mind are Campbell's Soup and Johnson & Johnson.

Campbell's Soup ads evoke the memory of a mother lovingly serving hot soup to her sick child. With their Mmm Mmm Good slogan, the thought of Campbell's soup makes you feel warm and fuzzy and what do most people gravitate towards when they are ill? Soup!

Johnson & Johnson's brands includes many household names of medications and first aid supplies, such as Band-Aid, Tylenol, Johnson's Baby Products, Neutrogena skin & beauty products and others. All of their ads appeal to the caregiver archetype because their products are affordable and needed for at-home care. Let's take one.. Band-Aid..with their catchy jingle.. "I am stuck on Band-Aid brand, 'cause Band-Aid's stuck on me", (which I'm singing in my head right now) usually shows moms and dads putting Band-Aids on their children's cuts and scrapes. Their ads are cute, loving and greatly appeal to the caregiver.

So is your brand catered to helping others help themselves? Does your brand offer safety or protection? Keep these brands in mind when creating your marketing materials.

There are only two more archetypes left! 

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Food & Drinks

Health & Beauty

Clothing, Shoes & Accessories

Business & Industrial

Clothing, Shoes & Accessories

Clothing, Shoes & Accessories

Health & Beauty

Vehicles, Parts & Accessories

Clothing, Shoes & Accessories

Home & Garden

Collectibles

Pet Supplies

Clothing, Shoes & Accessories

Mature Audiences 18+

Food & Drinks
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
Real FREE Information!


This FREE 11-Part EBiz Insider Video Series will teach you more of the TRUTH about ECommerce that you've learned in all the time you've been trying. Created by 25-year ECommerce veteran Chris Malta, this is a no-holds-barred look at the REALITIES of this business.
Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!




Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!