This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
Sept 30-Oct 2, 2020 MAGIC Las Vegas, NV
Oct 6-8, 2020 Toy Fair Dallas, TX
Oct 13-21, 2020 High Point Market High Point, NC
Oct 15-18, 2020 World Tea Expo & Healthy Beverage Expo Denver, CO
Oct 18-20, 2020 NY NOW New York, NY
Oct 18-20, 2020 National Stationery Show New York, NY
Oct 20-23, 2020 Dallas Apparel & Accessories Dallas, TX
Oct 24-25, 2020 Atlanta Jewelry Show Atlanta, GA



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
Brand Archetypes Part 5 - The Ruler and The Magician
By Tisha Hedges, Director of Operations of Worldwide Brands


As a refresher, having a distinct identity is essential to online success. It raises your visibility and allows you to connect with your customers on a more personal emotional level. So discovering what your brand archetypes are, is central to positioning your company and products in a unique way. There are 12 of them, and we have already discussed The Innocent and The Regular Guy/GalThe Hero and the Outlaw/Rebel and The Explorer and The Creator, so now we have two more.. The Ruler and The Magician.

The Ruler: 
The Ruler's "MO" is to control, and to create order from chaos. They are leaders, role models, responsible & organized. A drawback for a person under the Ruler Archetype is that they can lack a common connection or can be too authoritative or controlling. But good rulers are confident, responsible and fair.

The Ruler consumer likes marketing that is not "dumbed down", as that is beneath them. They want to see ads that reinforce their feelings of power. The Ruler customer likes products and brands that keep them organized, to restore order and that gives them control, as well as products that create stability and security.

Ruler brands promise power, they speak authoritatively & spread they idea that they are the best of the best in their field. Ruler brands images do tend to be "masculine". Some brands that currently cater to the Ruler archetype? American Express and Dyson.

American Express has had many slogans over the years and often feature top celebrities. Such as the Queen of Soul, Aretha Franklin and Queen Bee (Queen B), Beyoncé, who has worn a shirt that read: Queen Bee, I call the shots. Of course those ladies are not masculine, but they are at the top of the world with their accomplishments. Several years ago I watched a commercial for American Express with Martin Scorsese going to a film developing store where he was having his one hour photos developed. He comes in and says.. "it's been an hour".  The employee hands him his photos and Martin starts looking through them and is very upset about the quality of the images he took. But it was images of a little boy's birthday party! Martin continue to go through them making comments about being no life in the images, it doesn't make sense, images are far too nostalgic, lighting is bad, angle is off and etc. He was very upset with how they turned out and finished with he is going to re-shoot and calls his nephew on the phone and asks him if he wants to turn 5 again. The ad ends with the slogan, The Official Cards for Perfectionists.

Dyson is a British brand that offers "The Most Powerful Vacuums". Dyson ads first featured the inventor and founder Sir James Dyson, talking about how he could never find a vacuum that never loses suction, so he created one. Dyson professes to be the best of the best for home vacuum cleaners and because of this claim, they can assign a hefty price tag compared to other brands. But people still want to buy, because if you need to vacuum, might as well do it right the first time and not be hindered by vacuum bags and clogs.

So if your products are intended to restore order, keep organized and products that give control to their users, then keep these brands in mind for your marketing.

The Magician: 
The Magician's goal is to make dreams come true or to create something special. They are visionaries, charismatic, imaginative, idealistic and spiritual.

Magician consumers like ads that are imaginative and inspiring. They need to feel that your products can make them wiser or can influence others.

Magician brands promote themselves as providing knowledge and an experience. They focus on the individual and not the group and flatter the customer enough so they purchase. Magician brand ads should never be structured or without meaning.

Some brands that do this well? Disney and Apple.

Disney ads are full of imagination and imagery. Their ads focus more on the experience of visiting a Disney Theme Park versus their rides or shows. They address the viewer directly and put it in their hands that they can be the influencer of their child's happiness by deciding to visit.

Apple's, Steve Jobs, was the ultimate magician. He was the wizard of the tech world, and brought the amazing world of technology to the average consumer. When Apple first released their iPhones, their slogans were "Apple reinvents the phone" and "This is only the beginning". Since then they have released many iPhones, iPads and other devices that unlocks the Magician in all of us. 

Do your products make the magician wiser or has the ability to influence others? Do your products inspire? Then keep these brands in mind when creating your marketing materials.

Stay tuned for more! 

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Food & Drinks

Health & Beauty

Clothing, Shoes & Accessories

Business & Industrial

Clothing, Shoes & Accessories

Clothing, Shoes & Accessories

Health & Beauty

Vehicles, Parts & Accessories

Clothing, Shoes & Accessories

Home & Garden

Collectibles

Pet Supplies

Clothing, Shoes & Accessories

Mature Audiences 18+

Food & Drinks
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
Real FREE Information!


This FREE 11-Part EBiz Insider Video Series will teach you more of the TRUTH about ECommerce that you've learned in all the time you've been trying. Created by 25-year ECommerce veteran Chris Malta, this is a no-holds-barred look at the REALITIES of this business.
Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!




Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!