This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
Sept 22-24, 2020 Children's Club New York, NY
Sept 22-24, 2020 Coterie, Fame, Moda, Sole Commerce New York, NY
Sept 22-24, 2020 Project New York New York, NY
Sept 30-Oct 2, 2020 MAGIC Las Vegas, NV
Oct 6-8, 2020 Toy Fair Dallas, TX
Oct 13-21, 2020 High Point Market High Point, NC
Oct 15-18, 2020 World Tea Expo & Healthy Beverage Expo Denver, CO
Oct 18-20, 2020 NY NOW New York, NY



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
Brand Archetypes Part 4 - The Explorer and The Creator
By Tisha Hedges, Director of Operations of Worldwide Brands


Having a distinct identity is essential to online success. It raises your visibility and allows you to connect with your customers on a more personal emotional level. So discovering what your brand archetypes are, is central to positioning your company and products in a unique way. There are 12 of them, and we have already discussed 4 of them, so in this article (part 4) , we will discuss two more; The Explorer and The Creator.

The Explorer:
The Explorer archetype's main goal is to find fulfillment through discovery and experiences. The main traits are; Restless, adventurous, ambitious, individualistic, independent and pioneering.

The Explorer customer like brands that promote freedom and self-discovery and usually aren't influenced by domestic and anything to do with the "norm" type advertising.

Explorer brands have ads that show a means to experience the new and the unknown and their brands will be there right there with you.

Have some brands in mind that cater to The Explorer Archetype? Well, for me, the standouts are North Face and Go Pro.

North Face doesn't really show off their products that much in the sense they are blatantly advertising their goods. Their ads promote the spirit of exploration.  One of my favorite North Face ads has to be the Your Land advertisement with the "This Land is Your Land" song. The imagery is fantastic with different beautiful environments and people experiencing those environments. All the people in the ad are wearing or using North Face products, but they aren't blatantly advertising them. They are more urging everyone to Head Outside. That was several years ago. After that, their ad was Never Stop.....with the message that exploration is finding the thing we love and relentlessly pursuing it. Again, beautiful imagery, people experiencing amazing things with North Face products, but again, not blatantly advertising their products.

Go Pro, the company that brought video recording for extreme action into the mainstream. Just like with North Face, their advertising is filled with beautiful and exciting imagery. Go Pro successfully captures what it would be like to experience these extreme activities, but with no blatant advertising. It's the spirit of what you can do that really captures the consumers attention.

If your products are intended to help consumers experience the unknown or pioneering, keep these brands in mind when creating your marketing materials.

The Creator:
The Creator archetype's goal is to create something with meaning and enduring value. They are creative, imaginative, artistic, inventive, entrepreneurs and non-conformists. At their worst they are self-indulgent and impractical.

The Creator customer is usually pretty hard to market to. Because they always feel that they can do better..but generally they enjoy experimental & boundary-pushing ads and successful creator brands develop devout fan bases.

The Creator brands promise authenticity and position themselves as the keys to unlocking your creativity. Have some brands in mind? I do... Lego and Crayola...

Lego ads can be inspiring. One of their ads several years ago was about girl empowerment with the tag #KeepBuilding and with the message to inspire her to use her imagination and watch her #KeepBuilding amazing creations with Lego bricks, because you taught her how to think and dream. It's a beautiful ad and touches on parents wants and dreams for their children to grow, learn, be independent and to create things that will make them and their parents proud.

Crayola manufacturers products that appeal to every age level. From very young children, to teens to adults and they create advertising that appeals to every age group. The Crayola brand slogan has changed several times over the years, with slogans like; "Everything Imaginable", "The Art of Childhood", "Unmistakably-Crayola", "Crayola-Make Play" and "The Power of Creativity - Crayola - It Starts Here". Crayola's brand essence is that they can help unleash the creativity & originality in any child & they create products that will help kids free their "What If" questions. Crayola says that creatively-alive kids blossom and grow to become inspired, original adults who, in turn, have the ability to inspire the world. This is a perfect brand for the "The Creator" archetype, as it speaks to everything that they are.

Even though Lego and Crayola are more considered "Kids Brands", their ads, slogans and taglines are still the epitome of what appeals to the creative crowds and you should keep these brands in mind for marketing if your products or brand falls under this archetype.

I will discuss two more archetypes in the next newsletter! So stay tuned! 

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Food & Drinks

Health & Beauty

Clothing, Shoes & Accessories

Business & Industrial

Clothing, Shoes & Accessories

Clothing, Shoes & Accessories

Health & Beauty

Vehicles, Parts & Accessories

Clothing, Shoes & Accessories

Home & Garden

Collectibles

Pet Supplies

Clothing, Shoes & Accessories

Mature Audiences 18+

Food & Drinks
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
Real FREE Information!


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What to Sell Online?


If you're new to online selling and need help picking the best products to start selling on Amazon or in your new online store then you need to get the Sell Niches Bundle.

The Sell Niches Bundle is a complete product market research system made specifically for beginners. It has helped many of our Members who were stuck trying to figure out something to sell.

We DO NOT get paid for recommending this product. We recommend it because (if you're a beginner) it will really help you figure out what to sell.